Table of Contents s339

Global Issues of Business, Volumes 1-3 Edited by Gregory T. Papanikos & Cleopatra Veloutsou Table of Contents

Volume 1 Introduction Papanikos, G. &Veloutsou, C. 1

Part One: Economics 1. Are (Intuitive) People (Rational) Economic Agents? What Should be the Impact of the Critique of Economies’ Agency assumptions on Business Economics 7 Williams, M. 2. Performance Analysis of the Transitive Economy, Companies and Industries 21 Dluhošová, D. 3. Approach to Generalized Sensitivity Analysis of Small Opened Economy Performance Measures (Fuzzy Approach) 31 Ζmeškal, Z. 4. Reasons for E-banking Development: Estonian Case Luštšik, O. & Sörg, M. 37 5. Economic Freedom, Growth and Competitiveness in Europe Broussard, J., Koveos, P. & Young, A. 47 6. Rational Management of Productive Capital under Technological Change Yatsenko, Y. & Hritonenko, N. 55 7. Making the Most of Globalization Rupeika-Apoga, R. 67 8. Progressiveness of Personal Income Tax: Case Study of the Czech Republic 77 Vančurová, A. 9. Good Management and Rent Seeking: Measuring Social Cost of Imperfect Competition and Rent Seeking in Estonia 85 Põder, K.

Part Two: Accounting and Finance 10. The Equity Premium in Greece Mavrokefalos, F. 97 11. Performance Measures for Small Service Firms Kleijn, E.A.H. 113 12. “Triple Bottom Line” and the Corporate Performance Indexes Pierrakis, Y. 127 13. The Effect of Future Trading on Stock Market Volatility: Evidence from Greece 133 Floros, C. 14. Corporate Social and Environmental Reporting: A Comparative Analysis of Developed and Developing Countries 147 Pedwell, K. & Bravo, P. 15. The Signalling Content of Market Announcements: A Study in Equity Market Efficiency 155 O’Grady, B. & Mayall P.

Volume 2

Introduction Papanikos, G. &Veloutsou, C. 169

Part Three: Production and Supply Chain Management 16. Internet Based Production Concepts – Implications for Business Management Blecker, T. & Graf, G. 175 17. The Supply Chain Management of a Turkish Retailing Giant from the Standpoint of Cost Lowering and Productivity Increasing Arzova, S. & Uydaci, M. 187 18. Increased Uncertainty and Supply Chains – Reflections from the Finnish High Tech Industry Uusipaavalniemi, S. 201

Part Four: Management and Strategy 19. The Implications of Chaos Theory in Strategic Planning in Global Environment Djavanshir, R. & Khorramshahgol, R. 209 20. IT-based Strategic Management Ronaghi, F. 217 21. The Link “Diversification – Performance” Revisited from a Contingent Approach: The Case of Eight French Banks Belaounia, S. 225 22. Transnational Societal Strategy: An Exploratory Model for the Societal Environment of International Management Moussetis, R., Nakos, G., & AbuRahma, A. 235 23. Erosion of Responsibility in the Corporation: A Prolegomenon Hetzner, C. 247 24. A Study of Business Pathology – Diagnostics Concerning Victims of Power and Tradition in a Market Economy Holm, O. 253 25. Inter-Firm Co-operation Capability in the Context of Networking Family Firms: The Role of Power Niemelä, T. 265 26. Portfolio Farmers’ Opinion about the Finnish Consultancy System Torkko, M. & Lehtimen, U. 275 27. Corporate Governance Lau, C.T. & Haight, T. 283 28. Corporate Social Responsibility Reputation Effects on MBA Job Choice Montgomery, D. & Ramus, C.A. 289 29. Companies and Public Opinion: Diverging Interests? Tixier, M. 299 30. Evolutionary Organizations and Information Systems: Information System Development in Fast Developing Business Systems de Boer, T. W. & vanUitert, H. 309

Volume 3 Introduction Papanikos, G. &Veloutsou, C. 319

Part Five: Marketing 31. The Effects of Service Quality, Perceived Value and Customer Satisfaction on Post-Purchase Behavior of Business Customers: An Empirical Study of the Business Air Travel Industry Giovanis, A. N., Kostakis, H. & Kostakis, C. 325 32. Exploring Consumer Motives in Mobile Phone Industry: An Investigation of Finnish Mobile Phone Users Karjaluoto, H., Karvonen, J., Pakola, J., Pietilä, M., Salo, J., & Svento, R. 335 33. Non-Interruptive Advertising: The Future for the Television Entertainment Industry Gulawani, M. 343 34. Challenges and Limitations in Viral Marketing Strategy Malama, E-I., Vlachopoulou, M., & Manthou, V. 349 35. Proposal for a Consumer Attitude Toward Behavioral Study on the Relationship Between an Internet Selling Matrix and Marketing Success via the Internet Radin, S. 359 36. The Olympic Games’ Brand Development: Gold, Silver or Bronze? Stevenson, R.L. 369 37. Marketer’s and Marketing Strategy Implementation: New Organizational Culture for Transformation Process Grback, B. & Lončarić, D. 381

Part Six: Tourism 38. Expansion Strategy of International Hotel Firms: An Empirical Examination Dimou, I. 395 39. Travel Executives’ Perceptions on the Impact of Globalization on contemporary Business Munoz, M., Katsiloudes, M. & Hadjidakis, S. 409 40. Competitiveness Indicators in the Travel and Tourism Industry Gooroochurn, N. & Sugiyarto, G. 423 41. Heterogeneous Preferences for Greek Heritage Attractions Apostolakis, A. & Jaffry, S. 439