Kevin Neil Edwards

Kevin Neil Edwards, District Manager Mobile: 214-455-3044 [email protected]

Summary

During the course of 10 years in the highly competitive and fast paced fitness industry, my professional experiences have made my career rewarding and ever changing. The high volume sales and customer service experience exposed me to people with various backgrounds, temperaments and communication styles. From my journey as a Department Manager progressing to Company Director, the need to create and maintain relationships continues to be the most important skill needed for success. The ability to understand the needs of the end user, existing customer, vendors, suppliers and cooperative business partners helped develop a wide range of operational and sales core competencies. Working with the industry leader, 24 Hour Fitness, allowed me to develop these skills and competencies in a competitive, leader led, team based and results driven environment. The ability to operate inside the largest privately owned fitness company in the United States combined with the constantly changing business environment allowed me experience opening and managing multiple markets, including Dallas, St. Louis, Miami, Houston and Louisville. New store openings leveraged my skills in recruiting, interviewing, hiring, new hire training, motivating and ongoing training opportunities. Meeting these challenges have made by career enthusing and rewarding. These skills and experience have prepared me for the next step in my career. I desire to commit myself to the betterment of the organization and its goals.

Core Competencies (compiled from last performance review)

1. Drive for Results - Accomplishes objectives and achieves goals. Quickly zeroes in on the critical few and puts the trivial aside. Eliminates roadblocks. Figures out the processes necessary to get things done. Challenges, stretches and drives others for results. 2. Builds Great Teams - Continuously develops the capabilities of the team. Recruits the best people available from inside and outside the company. Creates a climate in which team members want to do their best. Accurately assesses team member’s capabilities. Puts the right people in the right job. Gives constructive & candid feedback. Actively supports the development of others. Celebrates successes. Treats team members with respect & dignity. Communicates directly, honestly, & respectfully.

3. Collaborates - Works well with others and is primarily concerned and focused on the success of the team. Works toward common goals and priorities. Creates positive morale within the team. Sets a tone of cooperation within the team. Shares wins and successes. Fosters open dialogue. Creates a feeling of belonging to the team. Engages in and contributes to team meetings. 4. Wows the Member - Delivers exceptional service that meets or exceeds expectations. Establishes and maintains effective ongoing relationships with customers - both internal and external. Responds to and clarifies customer’s needs. Follows up with customers to make sure their needs were met and they are satisfied. Models a passion for delivering exceptional service. 5. Is an Expert - Mastered the technical knowledge and skills to do the job at a high level. Exercises expertise to build solutions for members and team members. Mentors and develops other team members regarding their area of expertise. Continues to build and develop expertise, staying abreast of developments and advancements in the field. Areas of Expertise

1. Execution of store systems and processes, including generating sales, servicing members and directing customer interactions. 2. Accountability for forecasting and budgeting yearly targets. Quarterly delivery of store and district budgets. 3. New store openings, including staffing, training and management of grand opening activity. 4. Instructor for company, region and club training programs including sales and customer service programs. 5. Performance Management of all staff levels.

Work Experience

Company Director of Fitness Services 2009 to present Aspen Athletic, Oklahoma City, Tulsa and Sherman, TX.

1. Responsible for strategic direction and field operations of the Aspen Athletic Personal Training Department. 2. New product offerings - In 2009 we launched a fee based boot camp with marketing, scheduling and instructor training accompanying the program. 3. New compensation structure – Tiered trainer pay based on performance plus a scheduling draw, allowed the organization to achieve a 51% margin on training sales. 4. Created New Hire Training Program for new trainers allowing for clear understanding of company direction and processes. 5. Responsible for attainment of company performance metrics including, sessions serviced, new business generation and renewal percentages. 6. Performance Management of Managers with reviews and feedback sessions at regular intervals on the 10th, 20th and end of month.

District Partner, Urban Active Fitness 2008 to 2009 Responsible for District Management Duties in Louisville, KY and Omaha, NE

District Manager, 24 Hour Fitness 1999 to 2008 Managed Dallas, Miami, Memphis, St. Louis, Houston, Austin Markets at District Level

1. Completed 2004 and 2005 in Miami/Memphis as a District Generalist, managing Sales, Service/Fitness and Operations Functions. Piloted District Generalist position and P/L Operator inside 24 Hour Fitness until 2007. 2. Opened the first Shaq24 Club in Miami in 2005. Participated in the Co-Branding Launch, Pre-Sale and New Club Opening. Adhered to special requirements for the staffing and operation of this celebrity club. 3. Successfully, re-staffed the St. Louis market in preparation for growth. Opened two additional St. Louis Stores. 4. Recruited the General Manager of the year for 2005 for the Central Division (70 clubs). The manager won the award in his first full year with the company. 5. Opened four highly successful stores in Houston Market including the first Shaq24 Club outside Florida. Launched the first ‘Virtual’ Presale in company history, Baytown, TX. 6. Chosen as one of 44 District Managers during company re-organization, from the initial 150+ various District and Regional Managers. 7. Held Fitness Manager, General Manager, District Sales Manager, District Fitness Managers and District Manager positions always volunteering to take on new or challenged markets for the company.

Education

Bachelor of Business Administration, Marketing Mays Business School at Texas A&M University, College Station, Texas, 1998

Notables

Pi Kappa Alpha Fraternal Organization Alumni

National Academy of Sports Medicine Certified Personal Trainer

Former Board Member of ‘Happily Ever After Dog Rescue’, Pearland, TX

Franchise Owner of Cobert/Ball Tax Preparation, Texas City, TX

References

Mike Maynard, 972-984-0057, Senior Vice President, Lifestyles Family Fitness Direct Supervisor at Urban Active Fitness and 24 Hour Fitness

Adam Sedlack, 925-899-5200, Senior Vice President, UFC Gyms Direct Supervisor at 24 Hour Fitness

Liz Townsend, 713-320-8634, President, Townsend Fitness Consulting, LLC Direct Supervisor at 24 Hour Fitness

Jason Pelt, 515-419-8602, Vice President of Sales, Aspen Athletic Direct Supervisor at Aspen Athletic