Stage Three - the Person Specification s1

Job Description Head of Communications REPORTS TO: Director of Operations DATE: April 2017 DEPARTMENT: Communications LOCATION: Central Office, Wallington PURPOSE OF THIS POSITION:

To lead and be responsible for the Communications team comprising of 4 main core activities: - Media, Digital, Marketing and Campaigns.

Maintaining overall accountability for ensuring successful development and implementation of the Charity’s communication strategy and day to day delivery of communication, marketing and campaign activity to support Crimestoppers work.

To work closely with the Directors, fellow Heads and other stakeholders, both internal and external to ensure a consistent and effective approach to brand, marketing and communications. Coordinate the tactical activity of the teams within Communications ensuring maximum efficiency is maintained throughout and a coordinated working approach maintained.

This role holds the responsibility for the protection of the Crimestoppers brand. This includes positioning values, visual and verbal identity. It will oversee Crimestoppers marketing activity to increase brand awareness, encourage participation and generate income by supporting Business Development in the commercial sector in relation to business crime activity. This will also include supporting our network of volunteers working with the Volunteer Manager and Regional Managers to maximise the Crimestoppers brand and promote their work.

You will oversee Crimestoppers digital communications including our website, social media and digital marketing activities.

MAIN RESPONSIBILITIES:

Lead the development of Crimestoppers communications and marketing strategy

 Review and maintain the Crimestoppers communication strategy to increase awareness of Crimestoppers and positioning it as an independent charity.  Lead on, monitor and ensure brand protection and compliance across Crimestoppers brand activity, including our brand positioning, visual and verbal identity.  Build and deliver branded marketing campaigns mixing traditional and digital media, ensuring key messages are constantly delivered.  Lead Crimestoppers strategic digital communications (including the website, social media and content marketing activity) to deliver our charitable objectives, drive engagement, build our brand profile and generate income.  Lead the development, implementation and evaluation of annual communications marketing plans and digital tools to drive engagement from the public.

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Oversee day to day, tactical delivery of Crimestoppers communications, marketing and campaigns

 Deliver communications activity overseeing national and regional plans and processes ensuring activity is aligned, measurable, delivered cost-effectively and on brand.

 Coordinate and maintain oversight on campaign activity in relation to the communications plan working with and advising the Campaigns manager, Regional managers and Development team.

 Hold the responsibility for external relationships in respect of all aspects of the Communications strategy and delivery of related projects and campaigns to include Law Enforcement and Commercial stakeholders together with our internal volunteer network and other key agencies.

 Develop and manage external suppliers and regularly evaluate ensuring best practice standards and compliance with policy.

Lead, manage and develop the Communications team.

 To provide exemplary leadership and line management to staff in the Communications Unit including undertaking appraisals, supervisions, team meetings and engaging, developing and supporting staff.

 To lead on financial and budget management for the team and other designated programmes and projects as required.

 Coach and develop Communications team members, ensuring the team maintains up to date skills and knowledge, particularly in the digital arena.

 Represent the Communications team, and assume wider collective leadership responsibility, as part of the organisation’s Executive Management Team (EMT)

2 Job Description Head of Communications SPECIFIC DIMENSIONS OF THE ROLE:

Budget-holder yes Line Management Responsibility Communications team Out of Hours Requirements: Maintain and be part of an on call rota for media enquiries and activity and the monitoring of social media platforms Main Contacts: Directors, regional staff, campaigns team, development team, operations team, bureau, suppliers and agencies

Date 3 of 5 Job Description Head of Communications SPECIFIC SKILLS, KNOWLEDGE, EXPERIENCE AND QUALIFICATIONS REQUIRED:

Essential criteria

 Management level experience of developing, implementing, managing and evaluating brand, communications and marketing strategy and operational activities, delivering outcomes against agreed objectives.

 Extensive knowledge and understanding of current marketing and communications trends, including a strong understanding of digital marketing and communications.

 Good interpersonal and relationship management skills including being able to influence, negotiate and deal with conflict.

 Excellent communication skills – written, verbal and presentational and ability to communicate with different audiences and at different levels.

 Excellent organisational skills, with the ability to plan and prioritise projects and a busy portfolio of work.

 Good decision making skills, with the ability to make and communicate timely decisions with a clear rationale.

 In-depth understanding of brand protection and growing value in a brand

 Experience of working with digital marketing tools including e-newsletters, PPC, Google Ad- words, SEO.

Desirable criteria  Previous involvement with the media  Credible and confident public speaker  Minimum 10 years’ experience in senior marketing and/or communications role.

4 Job Description Head of Communications COMPETENCY FRAMEWORK:

Competence Level People Management P 1 Enables staff/others to perform well and to develop e Teamwork o 1 Collaborates with and supports others to produce better results p Managing Customer Relationships l Develops effective relationships with callers, service users. Stakeholders, 2 e partners and colleagues P Business Awareness e Understands Crimestoppers purpose and goals and their relevance to own role 2 r Decision Making f Assesses the extent and scope of a problem or issue and decides what action to 1 o take r Deliver Results m Does what needs to be done to get the right outcome at the right time a n 1 c e P Leadership 1 e Provides a positive influence and demonstrates integrity. r Communication s Uses a range of methods to present a professional image of self and 1 o Crimestoppers n Continuous Improvement a Takes responsibility for self-development and be accountable for own actions 2 l

COMMENTS:

The job description reflects the key accountabilities of the role, but these may vary from time to time according to the needs of the Charity, and you may asked to undertake any task that is reasonable and in keeping with the nature of your role and your skills and experience.

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