Marketing Fundamentals - BUAD 307 s13

DANC 218 Introduction to Dance for the Camera: New Media and Editing Section 22466D Spring 2017 Day: Tuesday/ Thursday Time: 2:00pm-3:20pm Location: KDC 236, KDC 105

Instructor: Patrick Corbin Office: KDC 229 Office Hours: Monday 9:00am-11:00am, 2:00pm- 5:00pm, Wednesday 2:00pm-5:00pm, Friday 1:00pm- 5:00pm Contact Info: [email protected], (213) 821-8931

Catalog Description Effective navigation and utilization of ubiquitous, portable digital technologies in film to create an individualized archive and portfolio of their choreographic projects and performances.

Full Course Description Students will learn how to effectively navigate and utilize ubiquitous, portable digital technologies in film to create an individualized archive and portfolio of their choreographic projects and dance performances. This course investigates media strategies for communications success in the contemporary dance community and discusses clear and present opportunities for artists, creatives and arts managers. Students will gain an understanding of organizational and business structures at work in the creative sector that directly and indirectly effect production and consumption of art work.

Learning Objectives By the completion of this course, students will have gained sufficient media experience and collaborative knowledge to work together to creatively act on media problems facing the dance and hybrid-arts sectors. By the end of the semester, students should be able to: - Form a dance media production group. - Compose a project budget, mission and vision statement - Compose and produce a complete screendance project. - Operate a camera for the purpose of archiving dance, choreography and creating screen dance projects. - Import, edit and export media and projects using Adobe Premiere CC - Archive choreographic and / or dance performance or studio work. Use contemporary communications platforms, including blogs and popular social / media technologies

Technological Proficiency and Hardware/Software Required Adobe Creative Cloud Subscription

Syllabus for DANC 218, Page 1 of 6 500GB – 1TB External Portable Hard Drive 32GB Extreme UHS-I U3 SDHC Memory Card

Required Readings and Supplementary Materials: Bolton, Richard. Culture Wars: Documents from the Recent Controversies in the Arts. New York: New, 1992. Print. Lambert-Beatty, Carrie. Being Watched. Cambridge: The MIT Press. The Revolution Will Not Be Funded: Beyond the Non-profit Industrial Complex. Cambridge, MA: South End, 2007. Print.

ONLINE ARTICLES / YouTube Viewing: https://www.youtube.com/watch?v=O51nverG-h8 https://www.youtube.com/watch?v=ASkgdzR8V30 Huttler, Adam. “The Problem with “‘New Models’” Pandolfi, Francis. “How to Create an Effective Non-Profit Mission Statement” Numerous other articles and videos, TBD.

Description and Assessment of Assignments In addition to regular blog posts described below, your assigned team has to articulate a project that intervenes in the dance. You must articulate your vision for your project and prepare a presentation in defense of your ideas, using your own research, technology and organizational structures.

Additionally, by the final class, your team will be responsible for the following deliverables: - Language articulating the mission and vision of your Final Project - A written defense of your Final Project that can be published online - A collaboratively written marketing plan of your project. - One video, made public through your group blog per week, per group member (two posts will be collaborative in nature), on or around the subject chosen by the group - Final screendance project that is no more than 7 minutes in length

Grading Breakdown Assignment Points % of Grade Participation 1 15 pts 15% Written Assignment 1 2 pts 2% Written Assignment 2 3 pts 3% Blog Post 1 9 pts 9% Blog Post 2 9 pts 9% Blog Post 3 (Shared Grade) 9 pts 9% Blog Post 4 9 pts 9% Blog Post 5 (Shared Grade) 9 pts 9% Final Project (Shared Grade) 35 pts 35%

Syllabus for DANC 218, Page 2 of 6 Total 100 points 100%

A+ = 100 points C = 74-76 points A = 95-99 points C- = 70-73 points A- = 90-94 points D+ = 67-69 points B+ = 87-89 points D = 64-66 points B = 84-86 points D- = 61-63 points B- = 80-83 points F = 60 or below C+ = 77-79 points

Assignment Submission Policy Links to all blog posts and online assignments must be submitted to the course’s google group no later than 11:59pm the evening of the due date. Late work will not be accepted without advance notice and confirmation of revised due date by the professors.

Additional Policies Note that class attendance is mandatory for all enrolled students. Any absences for sports or religious reasons must be discussed with the professors at least two weeks in advance. After two unexcused absences, the student’s final grade will be dropped by a letter. After three unexcused absences, the student will receive a failing grade in the course.

Course Schedule: A Weekly Breakdown Topics/Daily Activities Readings and Homework Deliverable/ Due Dates Week 1 Introducing the Syllabus, Jan 10 Grading and Final Project. Jan12 Adobe CC Session Week 2 On Mission, Vision and Written Assignment/Aural Tuesday Jan 17, Guest Jan 17 Values; Who are you? Presentation: Your Speaker Mike Jan 19 What is the Work to be Mission, Vision, and Patterson Done? Values Statement from SCA. Adobe CC Session Week 3 On the Surveying the Written Assignment Jan 24 Field and the State of the #1 Due Jan 26 Jan 26 Art(s) - Intersections of Who are you? What Want and Need. is the Work to be Adobe CC Session Done? Tuesday Jan 24, Guest Speaker Mike Patterson from SCA. Week 4 On Engaging Community. Jan 31 In Class Viewing: “Trash Feb 2 Dance,” Adobe CC Session Week 5 On Marketing: Feb 7

Syllabus for DANC 218, Page 3 of 6 Feb 9 Understanding Audience Actions and Behavior Adobe CC Session Week 6 On Models: The Business Written Assignment: two Feb 14 of Art and Culture page analysis of for-profit, Feb 16 Adobe CC Session hybrid and not-for-profit models Week 7 On Making Something for Written Assignment Feb 21 Nothing; The Planning of #2 Feb 23 Art-marking Due Feb 23 Adobe CC Session Week 8 On Collaboration, Skill Watch: 4 SARA du Jour videos Feb 28 Building and Initial Group project outline Mar 2 Relationships. Topic: bridging concert, commercial and dance for film Group Projects Begin. Adobe CC Session

Week 9 Review of individual Watch: 4 shorts from the En Mar 7 videos, 10 minutes of Route Film Festival Mar 9 class time dedicated to group project. Blog 1: 1 minute (individual) Adobe CC Session video, uploaded to [platform TBD] and posted to group project blog

No Spring Break No classes Spring Break No Classes Classes Week On the Next Generation Watch: 1 full piece from On of Media. Review and the Boards Blog 1 Due Mar 23 Mar 21 Critique of Individual Mar 23 Videos, 15 minutes of Blog 2: 3 minute (individual) class time dedicated to video, uploaded to [platform group project. TBD] and posted to group Adobe CC Session project blog

Week On Online Audience Watch: 4 shorts from Dances Blog 2 Due Mar 30 Engagement Made to Order Mar 28 Dances Made to Order. Mar 30 Review of individual Blog 3: 5 minute (group) videos, 10 minutes of video, uploaded to [platform class time dedicated to TBD] and posted to group group project. project blog Adobe CC Session

Syllabus for DANC 218, Page 4 of 6 Week On the Media Business. Watch: 4 trailers on Blog 3 Due Apr 6 Review of individual NelShelbyProductions.com Apr 4 videos, 10 minutes of Apr 6 class time dedicated to Blog 4: 30 second (individual) group project. video, uploaded to [platform Adobe CC Session TBD] and posted to group project blog Week Review of individual Watch: Melt, Sens Blog 4 Due Apr 13 13 videos, 10 minutes of Productions Apr 11 class time dedicated to Apr 13 group project. Blog 5: 1 minute (group) Adobe CC Session video, uploaded to [platform TBD] and posted to group project blog Week Review of individual Work on Group Project Blog 5 Due Apr 20 videos, 15 minutes of Apr 18 class time dedicated to Apr 20 group project. Adobe CC Session Week Class dedicated to Group Work on Group Project Work. Apr 25 Apr 27 FINAL Final projects due and Thu presented. May 4 2-4pm

Statement on Academic Conduct and Support Systems

Academic Conduct Plagiarism – presenting someone else’s ideas as your own, either verbatim or recast in your own words – is a serious academic offense with serious consequences. Please familiarize yourself with the discussion of plagiarism in SCampus in Section 11, Behavior Violating University Standards https://scampus.usc.edu/1100-behavior-violating-university-standards-and-appropriate-sanctions. Other forms of academic dishonesty are equally unacceptable. See additional information in SCampus and university policies on scientific misconduct, http://policy.usc.edu/scientific- misconduct.

Discrimination, sexual assault, and harassment are not tolerated by the university. You are encouraged to report any incidents to the Office of Equity and Diversity http://equity.usc.edu or to the Department of Public Safety http://adminopsnet.usc.edu/department/department-public- safety. This is important for the safety of the whole USC community. Another member of the university community – such as a friend, classmate, advisor, or faculty member – can help initiate the report, or can initiate the report on behalf of another person. The Center for Women and Men http://www.usc.edu/student-affairs/cwm/ provides 24/7 confidential support, and the sexual assault resource center webpage http://sarc.usc.edu describes reporting options and other

Syllabus for DANC 218, Page 5 of 6 resources.

Support Systems A number of USC’s schools provide support for students who need help with scholarly writing. Check with your advisor or program staff to find out more. Students whose primary language is not English should check with the American Language Institute http://dornsife.usc.edu/ali, which sponsors courses and workshops specifically for international graduate students. The Office of Disability Services and Programs http://sait.usc.edu/academicsupport/centerprograms/dsp/home_index.html provides certification for students with disabilities and helps arrange the relevant accommodations. If an officially declared emergency makes travel to campus infeasible, USC Emergency Information http://emergency.usc.edu will provide safety and other updates, including ways in which instruction will be continued by means of blackboard, teleconferencing, and other technology.

Syllabus for DANC 218, Page 6 of 6