Cebit 2017: Internet of Things on Center Stage

Press Release 6 February 2017 CeBIT 2017 (20–24 March, Mon.–Fri.):

CeBIT 2017: Internet of Things on center stage

Digital integration is rapidly interconnecting machines, industrial plant and products of every conceivable kind to create the Internet of Things. For companies, the IoT is an opportunity to realize new business models, optimize internal processes and achieve major cost savings. This year’s CeBIT will take a look at current and emerging IoT applications with a line-up of showcases by big-name players, exclusive previews of the latest research and a host of top- notch in-show events.

Hannover. Intelligent Internet-powered integration is catapulting entire sectors of the economy into a new, digitally enhanced era populated with innovations like real-time positioning in logistics, machine-to-machine communication across national borders, electric, self-driving taxis and smart buildings, to name but a few. A recently published study by the market research and consulting firm IDS predicts that by 2020 there will be as many as 30 billion machines and other physical products hooked up to the Internet. By then, the density of Web- connected devices in Germany alone will, according to IT giant CISCO, average ten per head of population. Welcome to the Internet of Things.

The opportunities awaiting companies prescient enough to adopt IoT in their

Deutsche Messe AG Messegelände 30521 Hannover Germany Tel. +49 511 89-0 Fax +49 511 89-36694 [email protected] www.messe.de No. 029/2017 – 101-MoB/Breu 1/4 organizations are immense, ranging from process optimization and added value for existing products right though to access to new markets. As it happens, German companies have so far shown themselves to be somewhat restrained in their enthusiasm for IoT-based innovation, with two out of every three firms reporting that they have yet to get an IoT pilot project up and running.

CeBIT presents IoT solutions for all industries It’s probably fair to say that, when it comes to the Internet of Things, many companies are still looking for the right strategy. And that, precisely, is why CeBIT’s extensive and multidisciplinary array of IoT solutions is matched by a wealth of opportunities to make valuable contacts with potential partners and customers. The show’s home base for IoT-minded trade visitors is Hall 12 with its large-scale M2M/IoT Pavilion, where Italian-based global technology provider Eurotech is partnering with organizations like the OSGi Alliance, Red Hat and Oneserve to present trailblazing IoT solutions for a wide range of industries. The solutions on show are based on open industrial standards and are geared towards delivering long-term process improvement and realizing new business models. German technology firm Device Insight will also be at CeBIT with an IoT platform that enables fully automated analysis of machine operating states. The data collected by the platform is displayed visually using web-based dashboards, enabling users to pinpoint at-risk parts and components before they fail.

Telefónica Deutschland will also be at CeBIT. It will be the first time in ten years that the company has had a major display stand at the show. The

Deutsche Messe AG Messegelände 30521 Hannover Germany Tel. +49 511 89-0 Fax +49 511 89-36694 [email protected] www.messe.de No. 029/2017 – 101-MoB/Breu 2/4 technologies on show at the stand include tailored solutions for business customers and new M2M products. The company’s subsidiary Telefónica NEXT will also be there with a range of end-customer applications. Highlights include solutions for the fast-growing advanced data analytics segment.

Hall 12 is also the venue for the IoT Expert Conference, a platform for quality, in-depth dialogue that is located right-next door to the hall’s exhibition zone. Technology leaders from CeBIT 2017 Partner Country Japan will be there (as well as in Hall 4) with any array of IoT solutions. Other Hall 12 IoT exhibitors include the M2M Alliance, Soracom and electric vehicle pioneer Tesla. The list of big-name companies exhibiting on the subject of IoT also includes Huawei, IBM, Vodafone and Deutsche Telekom. Last year, Deutsche Telekom surveyed 150 German-speaking IT decision makers from the manufacturing and transportation sectors on the potential of IoT solutions. 73 percent of the respondents indicated that they would prioritize investment in IT security ahead of spending on sensor technology and network infrastructure. Underlying this view is the fear that the more densely integrated production infrastructure becomes, the more susceptible it may be to cyber attacks. To address these concerns, CeBIT will feature the world’s leading security specialists, who will present an array of security solutions for the Internet of Things.

CeBIT – Global Event for Digital Business CeBIT is the world’s foremost event on the wave of digitalization revolutionizing every aspect of business, government and society. Every year, the show features a lineup of around 3,000 exhibitors and attracts some 200,000

Deutsche Messe AG Messegelände 30521 Hannover Germany Tel. +49 511 89-0 Fax +49 511 89-36694 [email protected] www.messe.de No. 029/2017 – 101-MoB/Breu 3/4 visitors to its home base in Hannover, Germany. The spotlight is on all the latest advances in fields such as artificial intelligence, autonomous systems, virtual and augmented reality, humanoid robots and drones. Thanks to a rich array of application scenarios, CeBIT makes digitalization tangible in the truest sense of the word. “d!conomy – no limits,” the chosen lead theme for 2017, underscores the show’s emphasis on revealing the wealth of opportunities arising from the digital transformation. As a multifaceted exhibition/conference/networking event, CeBIT is a perennial must for everyone involved in the digital economy. The startup scene is also right at home at CeBIT and its dedicated SCALE 11 showcase, which sports more than 400 aspiring young enterprises. The next CeBIT will be staged from 20 to 24 March 2017, with Japan as its official Partner Country. For further information, visit www.cebit.de.

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Deutsche Messe AG Messegelände 30521 Hannover Germany Tel. +49 511 89-0 Fax +49 511 89-36694 [email protected] www.messe.de No. 029/2017 – 101-MoB/Breu 4/4