2. the Following Are All Categories of Needs Except

BA 3342 – 001 Quiz Chapter 4

1. ______refers to the processes that lead people to behave as they do. It occurs when a need is aroused that the consumer wishes to satisfy. A. Instinct B. Motivation C. Jealousy D. Common Sense

2. The following are all categories of needs except… A. Biogenic B. Psychogenic C. Utilitarian D. Orientation

3. ______occurs when we desire a goal but wish to avoid it at the same time. A. Approach-Approach B. Avoidance-Avoidance C. Approach-Avoidance D. None of the Above E. Both A and B

4. What is the lowest level of Maslows Hierarchy of Needs? A. Physiologhical B. Self-Actualization C. Belongingness D. Safety E. Ego Needs

5. Which is an example of Self-Actualization? A. Royal Salute Scotch- “What the rich give the wealthy” B. Pepsi- “You’re in the Pepsi generation” C. Quaker Oat Bran- “It’s the right thing to do” D. US Army- “Be all you can be” E. Allstate Insurance- “You’re in good hands with Allstate” 6. ______is what consumers enter when they are truly involved with a product, an ad, or a Web site. A) Inertia B) Flow state C) Involvement D) Stimulus

7. What is a type of advertising that is becoming popular in social games which rewards players if they respond to a request? A) Mass customization advertising B) Prominent stimuli advertising C) Core value advertising D) Transactional advertising E) None of the above

8. ______focuses on commonalities across cultures. A) Etic perspective B) Standardized strategy C) Hedonic adaptation D) Materialism

9. Which of the following is not one of the four major segments of consumers who evaluate global brands in the same way? A) Global citizens B) Global dreamers C) Globe trotters D) Antiglobals E) Global agnostics

10. What occurs when foreign influences integrate with local meanings? A) Transitional economies B) Globalized consumption ethic C) Consumer style D) Creolization E) None of the above Answer Key 1. B 2. D 3. C 4. A 5. D 6. B 7. D 8. A 9. C 10. D