Scholastic Media Kicks Off Third Year of Clifford the Big Red Dog® Be Big™ Campaign
SCHOLASTIC MEDIA KICKS OFF THIRD YEAR OF CLIFFORD THE BIG RED DOG® BE BIG™ CAMPAIGN With Support from HandsOn Network and American Family Insurance, The BE BIG Fund Awards $75,000 In Community Grants To Support Ongoing Civic Engagement Campaign In Celebration of Valentine’s Day, Scholastic Introduces PBS KIDS® Programming Event, BIG In-School Events & Expanded Social Media Offerings New York – February 1, 2011 – Scholastic Media (NASDAQ: SCHL), a division of the global children’s publishing, education and media company Scholastic Inc., in conjunction with HandsOn Network, the volunteer arm of Points of Light Institute and the largest volunteer management organization in the country, today announced BIG growth of its Clifford BE BIG™ campaign with the launch of the third annual “Be Big In Your Community Contest.” The contest, along with an expanded Valentine’s Day promotional campaign, gives families a way to engage even the youngest children in service and volunteerism. American Family Insurance is sponsoring the BE BIG campaign for a second year. Beginning today, the third annual BE BIG In Your Community Contest invites kids of all ages, teachers, parents and community leaders to submit a BIG idea that demonstrates Clifford’s BIG Ideas (Share, Help Others, Be Kind, Be Responsible, Play Fair, Be a Good Friend, Believe in Yourself, Have Respect, Work Together and Be Truthful) to enter for a chance to win $75,000 in community grants from the BE BIG Fund to be used towards implementing the winning proposals. The mission of the fund is to recognize and reward others for their BIG actions, to catalyze change in local communities and to provide resources for everyone to share BIG ideas.
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