Company Name and Logo Plus a Beautiful Picture

www.FoundersSpace.com

Full Deck Creating your Full Deck is different from creating your Pitch Deck. The Pitch Deck is the PowerPoint you’ll use during your 3-minute pitch. The Full Deck is the PowerPoint you’ll send to investors afterwards. The Pitch Deck must be concise and visual, while the Full Deck is longer and more complete.

Title Page  Company name and logo plus a beautiful picture  You can add a tagline and email address

Big Vision  What is the big opportunity here? How will you change the world?

Problem / Solution  What problem will you solve for your customers?

Your Product or Service  Show your product - make it visual  What benefits does your product provide your customers?  If you have a short, amazing video, you can show it here

Technology (optional)  Describe the technology behind your solution  Focus on how the technology enables the differentiated aspects of your solution  If appropriate, mention patent status

Competition  Describe why customers use your product instead of the competition’s  What’s your secret sauce? How is your product different?  Never deny that you have competitors — everyone has competitors

Addressable Market  How many customers actually need your product or service?  How much are they willing to pay?

Business Model  What’s your business model?  If you have sales, discuss the sales you’ve made and your pipeline  What are the microeconomics and macroeconomics?  Emphasize the microeconomics -- each user is worth $1/year because...  What is the lifetime value of your customers?

Revenue Forecast  Revenue growth by year and key milestones

Go-to-Market Strategy

www.FoundersSpace.com  What’s your marketing plan?  How will you acquire customers?  How much will it cost to acquire a customer?  CAC (cost of customer acquisition) vs. LTV (lifetime value of the customer)

Traction  Show any traction you have: revenue, sales, user engagement, etc.  You can also include any validation, like press, surveys, signed deals, etc.

Milestones  Describe your milestones in the next 1-3 quarters for your product, team, marketing and sales  Use a table with the quarters on the x-axis and the functions on the y-axis  Also include quarterly and cumulative gross burn (your expenses, assuming zero revenue) for the next 1-3 quarters.  What hypotheses did you test in the last round of financing?  What hypotheses will you test with this round?

Financing  Dates, amounts and sources of money raised  How much money are you raising in this round?  Restate the hypotheses that you will test in this round

Team  Show your team: use big, friendly photos of each team member  Explain one incredible accomplishment for each member in a few words

Contact Info  Show your contact info  You can also ask for money on this slide

NOTE: The most important thing is to explain your vision and product clearly