7.1. Compare and Contrast Majority Influence and Minority Influence

Chapter 7 – Influence

7.1. Compare and contrast majority influence and minority influence. 7.2. Describe the experimental paradigm used by Asch (1955) in his studies of conformity, and summarize his results relating to (a) overall conformity rates; (b) conformity when the majority is unanimous; and (c) compliance versus private acceptance. 7.3. Use social impact theory (Latané & Wolf, 1981) to explain Asch's findings pertaining to the decreasing influence of increasingly large majorities. 7.4. Compare and contrast the following forms of social response: compliance, conversion, independence, anticonformity, and congruence. 7.5. Trace changes in conformity rates over historical eras. 7.6. Summarize Eagly's conclusions about sex differences in conformity. 7.7. Describe the personality characteristics of a person who tends to conform (the conformist) and the person who tends to refuse to conform (the counterconformist). 7.8. Describe a group situation that would maximize and one that would minimize conformity rates. 7.9. Describe the experimental paradigm used by Moscovici in his studies of minority influence. 7.10. Compare Hollander's theory of idiosyncrasy credits to Moscovici's innovation approach. 7.11. Use Latané’s theory of dynamic social impact to explain both majority and minority influence. 7.12. Differentiate between informational, normative, and interpersonal influence. 7.13. Use social comparison theory and dual process theory to explain why people in groups are less likely to help in emergency situations. 7.14. Draw on the concept of normative influence to explain everyday situations (such as queues, seat-taking on subways, and littering). 7.15. Discuss individuals' reactions to nonconformists, focusing specifically on (a) patterns of communication with the mode, slider, and deviant (Schachter, 1951) and (b) attraction to the mode, slider, and deviant. 7.16. Compare and contrast verdict-driven juries and evidence-driven juries. 7.17. Describe the relationship between the verdict and the following variables: (a) the majority's predeliberation verdict; (b) the verdict of the high status members; and (c) the size of the jury. 7.18. Debate the value of voir dire in the jury process.