Module Evaluation and Reflection

Winchester Business School Module Evaluation and Reflection

SEMESTER: 2 ACADEMIC YEAR: 2010-11 Module Managing eBusiness & High 18 for each Module Code: BS3912 Total No. of Scripts: Name: Technology assignment Second Module Leader: Eric Bodger Mike Davies External Examiner: Dr Fran Slack Marker: Assessment Details: Business proposal: Part 1 = Business Case  Exam FYP Dissertation Part 2 = Deployment plans

Internal Moderation (Module Leader to Complete)

Type of Moderation Sample Size Assessments No. of % of Scripts in Scripts (delete as appropriate) (refer to ticked items Sample above) Sample moderation: Undergraduate Level 4 – All failures plus a random CW1 selection of one from each classification.; plus all suspected Poor Academic Practice All assessments which count for Exam (blind) more than 20% of the module mark will be first marked and a Undergraduate Level 5 - All firsts, failures and CW1 sample moderated by a second marginals, plus a random selection of one from each classification. tutor. Exam (blind) Undergraduate Level 6 - All firsts, failures and CW1 8 44% marginals, plus a random selection of one from each CW2 8 44% classification. Exam (blind) n/a Postgraduate – All distinctions, failures and CW1 marginals, plus a random selection of four scripts from CW2 marking range CW3, etc “Blind” second marking: All final year projects, major Undergraduate - All FYPs 100% individual projects and postgraduate dissertations which contribute more than 15% of a student’s overall classification. Postgraduate – All Dissertations 100% (please tick as appropriate) “Moderation of Marked Assessment” form has been completed electronically.  Overall marks have been agreed.  Marks for marginal cases have been agreed. 

Module Leader: Eric Bodger Date: 2011 年 6 月 20 日星期一

External Moderation (External Examiner to Complete)

(please tick as appropriate) Overall marks have been agreed. If NO, provide details.

External Examiner: Date:

BS3912 Module Assessment 1 of 3 Managing eBusiness & High Technology Module Evaluation (to be completed by the Module Leader)

Staff member(s) delivering the module: Eric Bodger Student Cohorts Undertaking the Module: Location Attendance BA Business Management HJB102/FWB104 18 students, 70% attendance (average lowered from 77% by one student who did not attend & one hospitalised).

Staff Evaluation of Module

Delivery Methods Lectures and discussion. Some of the learning took place through dialogue, though this was not quite so (lectures, tutorials, active as when there were more mature students, leaving a bigger proportion to be taught. seminars,VLE etc): All materials are posted on the Learning Network.

Description of Definitive document shows: 50% Presentation of Interim Report (Case study Part One); written Business assessment Proposal/Plan (Case study Part Two). requirements: Assignment was designed to integrate the learning on this module with what the students have learnt over their course. It gets them to apply their learning creatively, coming up with a proposal for building a high- technology business or for applying eBusiness principles to an existing operation. The quality of the idea itself was not directly assessed, but the students’ skill in analysing it is important. Part I consisted of a costed business plan, which was updated refined into a deployment plan in Part II. Part I marking was turned around in eleven days to ensure that feedback would be available in good time for students to write Part II. Mike Davies moderated both parts of the assessment, having Enterprise, marketing and planning expertise. Student See mark spreadsheets for details. performance: All but two students passed both elements of assessment, including some strong A grades overall. Because the FYP hand-in date was later than usual, students had less time to do assignment 1 than in former years, despite my delaying the deadline over a weekend. This reduced average marks on this assignment, and accounts for their generally better performance on assignment 2. There was a serious issue with two Chinese direct-entry students, who did not seem to have a Business background, meaning that they had to be talked through concepts of profit and investment, and given help in developing their business-cases. One of them still failed. One other direct-entry student performed well, while another lost marks by the use of apparently random citations, but still passed. General evaluation of This module is mandatory for students on the IT and eCommerce specialist pathways. the module: Many of the students showed great enthusiasm and creativity in their study of the topic, and allowed me to link IT into the Business they’ve been studying for 3 years. The module was intended to provide an integrative ending to the IT specialism, and achieved this very effectively for almost all students. I had been worrying that the shortage of mature students might inhibit informed discussion, but the students had good experiences to share, and these fitted in well with the structure of the module. The current edition of Chaffey’s e-Commerce text proved a successful anchor.

Student Evaluation of Module (taken from Student Module Evaluation Form) All feedback was obtained on paper – overall results shown in graphs below. 9 students (50%) filled in the form.

Positive Comments: Eric knows his stuff & has great enthusiasm Overall a well run module, excellent feedback on assignment Feedback is good for me to improve my assignment, and the tutor replies to email quickly and available for me Teacher is very lovely & kind to us. What the professor teached is very useful to our future in Business Suggestions for One comment: “Uni still treats students on this cancelled course terribly. Not enough books etc.” improvement:

BS3912 Module Assessment 2 of 3 Managing eBusiness & High Technology Student Evaluation The feedback graph show favourable responses as blue on the left, and would show unfavourable as red on the right if any.

Amount of Coverage and Challenge of Assignment Two questions have been eliminated from the feedback form this year, so it is not possible to discover if students saw the assignment as too difficult, suitably challenging, or too easy, or if the coverage of the module was too much, the right amount, or too little.

Overall Conclusions and Action Points This module was running for the last time. Student feedback casts doubt on the Business School policy not to cover IT in future.

BS3912 Module Assessment 3 of 3 Managing eBusiness & High Technology