Greeting Card Rubric Needs Improvement (1 pt.) Satisfactory (2 pts.) Good (3 pts.) Great (4 pts.) Cover Cover could be more attractive, Cover attractive, but a little cliché, Cover attractive, attention getting; Cover attractive, attention getting; attention getting; simply a piece of obvious; colors colors enhance each other contains an image that is more than clip art or an image from the just clip art or an image from the Internet Internet; colors enhance each other Text does not reinforce graphic or Text reinforces graphic, gives a hint as Text reinforces graphic, gives a hint Text reinforces graphic, gives a hint to give hint to what is inside; simply to what is inside; needs to be more to what is inside; is appropriate for what is inside; is unique original and says “The Scarlet Letter” or appropriate person receiving card appropriate for person receiving card something similar. Material alignment needs Material alignment needs Material alignment needs Material aligned improvement improvement; arbitrarily centered improvement; some misplaced Font selection does not reinforce Font selection weak, does not Font selection needs improvement, Font reinforces mood of message; no mood of message; may not reinforce message; more than three needs to better reinforce message; no more than three fonts have been used download properly; more than fonts have been used—a sans serif, a more than three fonts have been used —a sans serif, a serif, and a decorative three fonts have been used—a sans serif, and a decorative OR only one —a sans serif, a serif, and a —all fonts work well together; all serif, a serif, and a decorative OR font used; does not work well with decorative; works well with cover fonts (inside and cover) work well only one font used; fonts do not cover font(s) font(s) together compliment one another; does not work well with cover font(s) Art not well placed, may be Art placed Art well placed, use of graphics Art well placed; PhotoShop or stretched out needs to be stronger Illustrator has been used Spelling and grammatical errors No spelling errors; 1 or more No spelling or grammatical errors No spelling or grammatical errors grammatical errors Inside Text is not an original poem or Text either an original poem or Text either an original poem or Text either an original poem or selected quotation; does not make selected quotation; needs a stronger selected quotation; makes a logical selected quotation used in conjunction a logical connection with cover connection with cover connection with cover with designer’s original connection; makes a logical connection with cover 1 or more spelling errors No spelling errors; 1 or more No spelling or grammatical errors No spelling or grammatical errors grammatical errors Font selection does not reinforce Font selection weak, does not Font selection needs improvement, Font reinforces mood of message; no mood of message; more than three reinforce message; more than three needs to better reinforce message; no more than three fonts have been used fonts have been used; fonts do not fonts have been used OR only one more than three fonts have been used —a sans serif, a serif, and a decorative compliment one another; does not font used; does not work well with —a sans serif, a serif, and a —all fonts (inside and cover) work work well with cover font(s) cover font(s) decorative; works well with cover well together font(s) Graphic connection missing; No Graphics need a stronger connection Graphics logically follow design Graphics logically follow design dominant element to cover design; elements fight for established on cover; contains an established on cover; both sides of dominance obvious dominant element inside used effectively; one side of the card is dominant and contains a dominant element Text formatted in an interesting fashion. Back 1 or more spelling errors Logo uses designer’s name only; uses Logo could be more original; uses Logo original, unique; uses Illustrator Cover and text only text only; uses designer’s name; or Photoshop; incorporates designer’s Logo appropriate size name; relatively small