How a Brand, a Platform and the Willingness to Take a Risk Can Transform Your Publication

FOR RELEASE: April 5, 2007 CONTACT: Chris Schellpfeffer [email protected]

Lindsay, Stone & Briggs Adds Johanning, McKenna and Fitch

MADISON, Wis. – Lindsay, Stone & Briggs, a Madison-based advertising and public relations agency, has added Matt Johanning as Associate Creative Director, Sean

McKenna as Copywriter and Allison Fitch as Public Relations Assistant Account

Executive.

Johanning’s responsibilities include strategic creative advertising campaigns for clients such as Callisons Fine Foods and Oscar Mayer as well as new business development. He brings more than 14 years of experience working with Campbell

Mithun and GdB in Minneapolis and Nonbox/Eisner in Milwaukee on brands such as

Coca-Cola, Northwest Airlines, Target and Best Buy. His work has been recognized for creative excellence by the One Show, Communication Arts, the O’Toole Awards and more.

McKenna’s responsibilities include developing strategic campaigns for clients such as Midwest Airlines and Marshfield Clinic. McKenna brings seven years of experience working with Fahlgren and GSW in Columbus, Ohio and Euro RSCG in New

York on clients such as Johnson and Johnson, MCI and Volvo.

Fitch is a 2006 graduate of the University of Wisconsin-Madison with a B.A. in

Strategic Communication. Her responsibilities include outreach and media relations for clients such as Callisons Fine Foods, Wisconsin Cheese and Oscar Mayer.

Lindsay, Stone & Briggs is a marketing communications agency specializing in brand-based consumer insights and their strategic and creative application. Marketers from the Fortune 100 to strong regional brand hire LSB to tackle their toughest challenges because of the firm's cutting- edge approach and effective solutions. Photo Captions:

 Matt Johanning has joined Lindsay, Stone & Briggs as Associate Creative

Director.

 Allison Fitch has joined Lindsay, Stone & Briggs as Public Relations Assistant

Account Executive.