PEPPERDINE UNIVERSITY Malibu, California

Keith E. Bergh 98 Pembroke Street ♦ Boston MA 02118 [email protected] ♦ (513) 317-5078

EDUCATION PEPPERDINE UNIVERSITY Malibu, California Bachelor of Science in International Business with a minor in marketing 09/2005 – 05/2009 GPA: 3.46/4.0 Major GPA: 3.59/4.0 Organizations: Alpha Tau Omega fraternity founding father and treasurer chairman; club soccer team co-captain, International Justice Mission member; Pepperdine Premier co-captain, Riptide member, University Ministries member, SOS volunteer Other: Studied abroad in Florence, Italy; September, 2006 – April, 2007 PROFESSIONAL EXPERIENCE ARNOLD WORLDWIDE Boston, Massachusetts Account Management Intern 05/2008 – 08/2008  Played a key role on the account teams of First Marblehead and New England Conservatory, helping build decks, meet and talk with the clients, form the brand truth and brand mindset, and strategize how to position and leverage the brand  Extensive research finding business, consumer, and channel insights to assist in evolving the brands  Constant communication with the other teams in the agency to meet deadlines for the client  Led a small team developing a new business pitch, including the insights, new brand positioning, and the advertisement creative work, for The Home Depot account that was presented to our company’s executives DAVIE BROWN (Part of The Marketing Arm) Dallas, Texas Intern to Davie Brown Talent 07/2007 – 08/2006  Worked on a small team at the nation’s largest talent buyer, securing celebrities and licensing property rights for on- camera, events, appearances and promotions, supplying detailed analysis and insight on athletes and celebrities demonstrating their marketability, leading to numerous contract signings for the company  Aided in the processing of professional athletes contracts, requesting checks from accounting, and contacting athlete’s and musician’s agents primarily for AT&T’s Home Turf and AT&T blue room  Gained experience with the Davie-Brown Index (DBI - which details a celebrity’s influence), analyzing statistics and data, and instituting change for the database to make it more user-friendly and detailed MILLSPORT (Part of The Marketing Arm) Dallas, Texas Intern to AT&T’s Sports Marketing Team 04/2007 – 06/2006  Conducted various research projects for AT&T sports sponsorship and statistics on marketing trends among other large corporations, followed by analysis and presentation to various team members  Participated in numerous brainstorms to develop marketing concepts for several corporations, including Wal-Mart, AT&T, Frito Lay, Taco Bell and State Farm contributing new ideas that were executed  Detailed work with updating, maintaining and presenting AT&T’s teams, stadiums, events and venues sponsorship summaries – including the hospitality, signage, print, media, and promotional rights of over 45+ properties PEPPERDINE UNIVERSITY DEAN’S OFFICE Malibu, California Assistant to the Dean’s Office 05/2006 – 07/2006  Provided a new and easy database to access student accounts, teacher information and course detail for the Dean  Helped manage office daily operations: e.g. making faculty and student handbooks, organizing communication materials to students, purchasing supplies, helping with office events and presentations PARAMOUNT’S KING’S ISLAND THEME PARK Mason, Ohio Financial Operations Associate 06/2005-08/2005; 08/2006-09/2006  Responsible for data collection, input into financial database, and thorough analysis to ensure accurate accounting for the daily bank deposit of roughly $500,000/night VOLUNTEER EXPERIENCE 2008 – Service trip to Quito, Ecuador – Construction and helping at a school/church; Ascension of a 19,000ft mountain in Ecuador 2005 – Habitat for Humanity participant – Helped construct low income housing in Southern California 2003 – Mission trip to Buenos Aires, Argentina – Participated in helping build a church; coached a soccer camp SPECIAL SKILLS/QUALIFICATIONS Highly fluent in every program of Microsoft Office, Outlook, Adobe Photoshop, internet research and computers in general – fast and accurate typer (85 words/minute); very comfortable with public speaking; extremely organized, detailed and thorough in all areas of work and life; quick learner and excellent communicator with employees. Have lived overseas in Singapore (2+ years during middle school/high school) and Italy for one year, resulting in traveling extensively – extremely knowledgeable of the various global markets, trends and shifting economies on all six continents from first hand impressions.

**Recommendations available upon request**