Chapter 2: Basic Marketing Concepts

Chapter 2: Basic Marketing Concepts Name:

Customers –

Consumers –

Market –

Target Marketing –

Customer Profile –

The Marketing Mix: P P P P

What would the 4 Ps be for a flat screen TV?

Market Segmentation –

Demographics –

How does age affect the marketing process?

How does gender affect the marketing process?

How does income affect the marketing process?

How does ethnic background affect the marketing process? Psychographics –

What are some current trends that have influenced the consumer market?

Geographics –

Section 2: Use demographics, psychographics, or geographics to determine the target market of each of these films.

Super Bad –

Big Momma’s House –

The Notebook –

Shrek –

The Matrix –

The Life Aquatic with Steve Zissou –

Georgia Rule –

An Inconvenient Truth –

Rush Hour –

Bend It Like Beckham –

Schindler’s List –

The Simpsons Movie –

High School The Musical –

Saw –