<p>Chapter 2: Basic Marketing Concepts Name:</p><p>Customers –</p><p>Consumers –</p><p>Market –</p><p>Target Marketing –</p><p>Customer Profile –</p><p>The Marketing Mix: P P P P</p><p>What would the 4 Ps be for a flat screen TV?</p><p>Market Segmentation –</p><p>Demographics –</p><p>How does age affect the marketing process?</p><p>How does gender affect the marketing process?</p><p>How does income affect the marketing process?</p><p>How does ethnic background affect the marketing process? Psychographics –</p><p>What are some current trends that have influenced the consumer market?</p><p>Geographics –</p><p>Section 2: Use demographics, psychographics, or geographics to determine the target market of each of these films.</p><p>Super Bad –</p><p>Big Momma’s House –</p><p>The Notebook –</p><p>Shrek –</p><p>The Matrix –</p><p>The Life Aquatic with Steve Zissou –</p><p>Georgia Rule –</p><p>An Inconvenient Truth –</p><p>Rush Hour –</p><p>Bend It Like Beckham –</p><p>Schindler’s List –</p><p>The Simpsons Movie –</p><p>High School The Musical –</p><p>Saw –</p>