Invest In America Newsletter – June 2009

Invest in America Newsletter – September 2009

Just the Facts – (as of 8/31/09)

 45 leagues participating in the domestic auto program  1,957 credit unions have signed up showing their support for the domestic auto program  179,977 vehicles sold through July  146,991 new credit union auto loans through July  25 leagues supporting the Sprint program  504 credit unions supporting the Sprint program  774,669 unique visitors to LMCU Web site

Top LSC’s

Automotive Sales Sprint Active Credit Unions Texas 24,631 California/Nevada 33 Michigan 16,851 Texas 32 Florida/Alabama 11,715 Florida 30 California/Nevada 9,402 Pennsylvania 27 Pennsylvania 8,834 New Jersey 24

What’s New?

 New Partners Kick Off 9/1/09 o THOR RV’s offers $300 - $1,000 member discounts on 7 popular RV brands o Allied Moving and Storage o Up to 60% savings on local and out of state moves.

 Marketing kits will be mailed to all participating credit unions by the week of 9/14/09. o Kit Includes: . CD with all online elements . 2 lobby posters per branch . 100 take-ones per branch

 16 credit unions in CO, MA, MI, OH, NJ and NY participating in IIA lease program. Credit Union Partner Center updated with more information  Partner Center Home Page – New flash statistics  Member Offers – New partners Thor and Allied  Marketing Materials – New campaigns: American Values, Thor and Allied  GM Marketing Materials – New print materials  Sprint Marketing Materials – New electronic re-order form  Reports – New GM & Chrysler Member Surveys, Sales activity through July  Credit Union Best Practices – 50 Best Practice examples

http://www.lovemycreditunion.org/Partner_Center_145.html

Media Responds to Thor Partnership Announcement The recent announcement of Invest in America’s partnership with Thor Industries generated significant media buzz, including placement in the Wall Street Journal and an AP article that appeared on Web sites including CNBC, Forbes, Business Week, MSN Money, New York Daily News, Washington Examiner, and The Street. The story also ran in the major credit union and RV trade press. Within two days after the release, the newsroom showed 75,000 headline reads.

Sprint Goes Green with IIA and Credit Unions According to the U.S. Environmental Protection Agency, just 10% of the cell phones ready for end of life management in this country are recycled. Darren Beck, Manager of Resource Stewardship with Sprint, says “Americans toss a staggering 65,000 tons of unused cell phones into landfills every year.”

CUcorp and Invest in America have joined with Sprint to provide credit unions with counter-top displays for as many branch locations as they would like. Each display will be customized with the Sprint Credit Union Member Discount Program information and hold 50 free Sprint Project Connect envelopes. Each envelope is postage-paid and can be used to recycle wireless phones, batteries, accessories and data cards, regardless of carrier or condition.

To order, just email [email protected] with the following information:  Credit union name  Contact person name and email  Street Address (no P.O. boxes)  Number of displays requested Best Practices Showcase

Directions Credit Union, OH

(http://www.directionscu.org/index.a spx) Promoting Auto Leasing with a button on their home page which links to an internal page explaining the program

Fairfield Federal Credit Union, AR

www.fairfieldcreditunion.org

They use the Invest in America logo and their own design and text for the offering, personalizing it for their members.

Virginia Credit Union League, VA

(www.vacul.org)

The league tweeted about the new Thor RV discounts, with a link to Love My Credit Union in the tweet.