Willie Wonka & the Chocolate Factory Worksheet

NAME______

“WILLIE WONKA & THE CHOCOLATE FACTORY” WORKSHEET

Directions: Answer each of the following in the space provided.

1. Where did this story take place?

2. Who was Willie Wonka?

3. Who was Wonka’s main competition?

4. What did Charlie’s mother do for a living?

5. What were Charlie’s Grandparent’s names?

6. What was “Wonka-mania”?

7. Who was the first person to find a golden ticket? Second? Third? Fourth? Fifth?

8. At the auction, how much did the last case of chocolate bars sell

9. Why did the cost of the chocolate bars go up?

10. What did Slugworth offer each of the golden ticket holders? What did he want in exchange?

11. How did Charlie come up with the money for the winning candy

12. Wonka said the following when he opened one of the locks in his factory: “99.44 100 percent pure”. Who’s slogan is this? 13. What was the nerve center of Wonka’s factory?

14. What happened when one of the ticket holders did not follow the

rules?

15. How did Wonka set his factory apart from other chocolate factories in producing chocolate?

16. Where did the Umpa Lumpas come from?

17. What were two of Wonka’s products that were still in the testing/planning phase? Describe each.

18. What did Charlie and his Grandfather have to do to get down from the top of the bubble chamber?

19. What is “hsawaknow”?

20. How did Charlie go from being “disqualified” to owning the

factory?

21. Why do you think the Umpa Lumpas were so devoted to Willie Wonka? How could this be used in real life?

22. What “real” companies have done promotions similar to the one depicted in this movie? Give the company and a description of the promotion.

23. Describe Willie Wonka’s customer service concept.

24. How does Willie Wonka execute the three parts of the marketing concept (total company effort, profit as a goal, and customer satisfaction)? 25. What are three current candies made by Willie Wonka?

26. Identify the scene in which the following marketing functions was illustrated:

a. selling

b. promotion

c. product/service management

d. financing

e. distribution

f. marketing information management

g. pricing