<p> NAME______</p><p>“WILLIE WONKA & THE CHOCOLATE FACTORY” WORKSHEET</p><p>Directions: Answer each of the following in the space provided.</p><p>1. Where did this story take place?</p><p>2. Who was Willie Wonka?</p><p>3. Who was Wonka’s main competition?</p><p>4. What did Charlie’s mother do for a living?</p><p>5. What were Charlie’s Grandparent’s names?</p><p>6. What was “Wonka-mania”?</p><p>7. Who was the first person to find a golden ticket? Second? Third? Fourth? Fifth?</p><p>8. At the auction, how much did the last case of chocolate bars sell </p><p> for?</p><p>9. Why did the cost of the chocolate bars go up?</p><p>10. What did Slugworth offer each of the golden ticket holders? What did he want in exchange?</p><p>11. How did Charlie come up with the money for the winning candy </p><p> bar?</p><p>12. Wonka said the following when he opened one of the locks in his factory: “99.44 100 percent pure”. Who’s slogan is this? 13. What was the nerve center of Wonka’s factory?</p><p>14. What happened when one of the ticket holders did not follow the </p><p> rules?</p><p>15. How did Wonka set his factory apart from other chocolate factories in producing chocolate?</p><p>16. Where did the Umpa Lumpas come from?</p><p>17. What were two of Wonka’s products that were still in the testing/planning phase? Describe each.</p><p>18. What did Charlie and his Grandfather have to do to get down from the top of the bubble chamber?</p><p>19. What is “hsawaknow”?</p><p>20. How did Charlie go from being “disqualified” to owning the </p><p> factory?</p><p>21. Why do you think the Umpa Lumpas were so devoted to Willie Wonka? How could this be used in real life?</p><p>22. What “real” companies have done promotions similar to the one depicted in this movie? Give the company and a description of the promotion.</p><p>23. Describe Willie Wonka’s customer service concept.</p><p>24. How does Willie Wonka execute the three parts of the marketing concept (total company effort, profit as a goal, and customer satisfaction)? 25. What are three current candies made by Willie Wonka?</p><p>26. Identify the scene in which the following marketing functions was illustrated:</p><p> a. selling</p><p> b. promotion</p><p> c. product/service management</p><p> d. financing</p><p> e. distribution</p><p> f. marketing information management</p><p> g. pricing</p>