2Ndmeeting of the Advocacy and Communications Working Group

2nd Meeting of the Advocacy and Communications Working Group of the Nutrition Cluster for Emergency Response 05 December 2013 ∙ 10:00 AM – 5:30 PM ∙ World Vision, West Triangle, Quezon City

I. Attendance

1. Kristine Calleja, KAIN, ACF International 2. Diana-Marie Nachor, KAIN, World Vision 3. Rev. Dr. Nezer Soriano, KAIN, World Vision 4. Pacita Alano, NCHP 5. Luz Tagunicar, NCHP 6. Margarita Enriquez, NNC 7. Ana Maria Rosaldo, NNC 8. Ced Apilado, UNICEF 9. Dr. Roda Valenzuela, UNICEF

II. Highlights of Discussions

1. The group provided their inputs and recommendations to the position statement made by the IYCF-E Technical Working Group on the Amendment of Section 51 of the Revised Implementing Rules and Regulations (rIRR) of EO 51.

2. The group also brainstormed on the formulation of the Terms of Reference (TOR) of the Advocacy and Communications Technical Working Group (AdCom TWG) which will be presented during the National Cluster meeting on 6 December.

3. Ms. Calleja presented the strategic framework of the AdCom TWG. The identified interventions in accordance with the other TWGs of the Nutrition Cluster are IYCF-E and IMAM. The strategies for advocacy under IYCF-E include: a) drafting of a position statement to counter the draft DOH memorandum and administrative order which proposed the amendment of Section 51 of the rIRR of EO 51, and b) identifying alternative to formula milk because there are mothers who cannot breastfeed or infants who have lost their mothers during child births. The identified alternative is through breastmilk donation. For communication under IYCF-E, the strategy identified is to communicate the importance and value of breastfeeding. The identified target audience are public media, affected communities, and humanitarian actors (UN, INGO). Humanitarian Communications Group (HCG) has press briefing every Friday. Hence, the group can give their position and messages through HCG who will be the speakers as well.

Under the Integrated Management of Acute Malnutrition (IMAM), the strategy for advocacy is to lobby for the finalization of the DOH memorandum on the implementation of IMAM specific for typhoon Yolanda. Second, is to make sure that the training on IMAM for DOH hospital personnel, which will be facilitated by NCHFD, will be included in their budget. On the other hand, the strategy for communication under IMAM focuses in the increase of awareness on acute malnutrition. The strategic framework of the Advocacy and Communications TWG is shown below: 2ndMeeting of the Advocacy and Communications Working Group 05 December 2013 ∙ 10:00 AM – 5:30 PM ∙ World Vision, West Triangle, Quezon City

4. The group mapped out existing/available information, education and communication (IEC) materials from partners. From the list of IEC materials and target audience identified below, the group must then identify the minimum IEC package for distribution to affected areas of typhoon Yolanda.

Target Health Program Type of Material Specific Material Health Workers IYCF-E Poster BF Messages (ACF) BF in ER in Ilonggo and Cebuano (WVI) Flyer Health Advisory (DOH)

Flipchart IYCF-E (Save, UNICEF) IYCF counseling cards (NNC-NIED, UNICEF) Care Practices (ACF) Booklet Care Practices (ACF) Milk Code Primer Recipe Trials (FAO) Plugs BF Radio and TV Plugs (DOH) BF Radio Plugs (UNICEF)

2 2ndMeeting of the Advocacy and Communications Working Group 05 December 2013 ∙ 10:00 AM – 5:30 PM ∙ World Vision, West Triangle, Quezon City Target Health Program Type of Material Specific Material Nutriskwela radio/TV (NNC) Info-tainment Puppet Show Mobile Theater (UNICEF) Merchandising BF Nutrition Facts T- shirts (SAVE) BF Support Group T-shirt (SAVE) BF Advocate (SAVE) BF TSEK T-shirt (DOH) IYCF-E Fan (SAVE) IMAM Tarpaulin IMAM tarp (ACF)

Fact sheet IMAM FAQs

PLWs IYCF-E Merchandising BF Nutrition Facts T-shirt I am a BF Mom T-Shirt IYCF-E Fan Flyer Health advisory Milk Code reporting BF Truths Poster Milk Code Reporting

Booklet Recipe Trial Booklet (FAO) IMAM Flyer How to feed the child (???) LGU Leaders IYCF-E Advocacy Kit Milk Code Primer BF TSEK Info Kit BF FAQs SPHERE’s Guidelines CMAM IMAM Policy

Media Press Kit Press release Milk Code FAQs BF FAQs IMAM FAQs Position Statement

III. Action Lines

1. To finish the action plan and the minimum IEC package. 2. To attend the 3rd meeting of the working group on 12 December 2013 at 10:00 a.m. at DOH-National Center for Health Promotion.

3 2ndMeeting of the Advocacy and Communications Working Group 05 December 2013 ∙ 10:00 AM – 5:30 PM ∙ World Vision, West Triangle, Quezon City

Prepared by:

Margarita D.C. Enriquez Nutrition Officer II, NNC

Noted by:

Diana-Marie Nachor Chair, Advocacy and Communication Working Group National Nutrition Cluster