University of Kent at Canterbury s8

UNIVERSITY OF KENT – CODE OF PRACTICE FOR QUALITY ASSURANCE MODULE SPECIFICATION

1 The title of the module Graphic Design & Typography (HA331) 2 The Department which will be responsible for management of the module Graphic Design 3 The Start Date of the Module September 2007 4 The number of students expected to take the module 14-18 5 Modules to be withdrawn on the introduction of this proposed module and consultation with other relevant Departments and Faculties regarding the withdrawal None 6 The level of the module (eg Certificate [C], Intermediate [I], Honours [H] or Postgraduate [M]) Certificate (C) 7 The number of credits which the module represents. 30 8 Which term(s) the module is to be taught in (or other teaching pattern) Autumn, Spring & Summer 9 Prerequisite and co-requisite modules None 10 The programmes of study to which the module contributes HND/C Graphic Design 11 The intended subject specific learning outcomes and, as appropriate, their relationship to programme learning outcomes By the end of this module, students will have: (1) Explored and understood the practical constraints of a design brief. (2) Produced and evaluated solutions to a design brief that encompass set criteria. (3) Raised their awareness of the history of typography including traditional typographic terminology and how it has been adapted to modern technology. (4) Explored and analysed the connotations of typeface choice and be able to justify decisions across a wide range of applications. (5) Begun to demonstrate an awareness of contemporary typographic trends and innovative developments.

These learning outcomes support the achievement of all the programme outcomes, but are particularly relevant to: B8-11; C15-20

12 The intended generic learning outcomes and, as appropriate, their relationship to programme learning outcomes By the end of this module, students will have: (1) Begun to develop their ability to solve design problems within the structure of a design brief. (2) Raised their awareness of the concepts and practice of graphic design needed to underpin the creative process.

30 UNIVERSITY OF KENT – CODE OF PRACTICE FOR QUALITY ASSURANCE (3) Begun to apply the practice of thorough and relevant research as an aid to the development of individual creativity. (4) Begun to understand and use skill, and critical judgement when choosing and using type, which will allow creative freedom in their design solutions.

These learning outcomes support the achievement of all the programme outcomes, but are particularly relevant to: A1-3, 5-7; D21-26

13 A synopsis of the curriculum This module is designed to consolidate experiences and knowledge. It will enable students to develop good working practice in the research, development and production of a design artefact. It will enable students to develop an idea beyond initial thoughts and demonstrate their ability to integrate practical skills with the knowledge and understanding developed in the Visual Communication module. This module will also introduce students to the traditions, current trends and future of typography, giving students the depth of knowledge, skill and critical judgement that allows greater understanding and creative freedom in their work, in particular in combination with the Graphic Design with Computer Applications module.

14 Indicative Reading List Reading appropriate to individual students’ personal and project needs will be recommended by tutors in the course of discussion and tutorials.

Bringhurst, R, (2004), The Elements of Typographic Style, Hartley & Marks Publishers Oldach, M, (2000), Creativity for Graphic Designers, North Light Kane, J, (2002), A Type Primer, Laurence King Publishing Hill, W, (2005), The Complete Typographer, Prentice-Hall Fletcher, M, (1998), A Smile in the Mind: Witty Thinking in Graphic Design, Phaidon Barnes, P and Haslam, A, (2005), Type & Typography, Lawrence King Cheng, K, (2006), Designing Type, Laurence King Publishing

15 Learning and Teaching Methods, including the nature and number of contact hours and the total study hours which will be expected of students, and how these relate to achievement of the intended learning outcomes The total learning time for the module is approximately 300 hours. Learners will be expected to undertake independent study and project work. There will be lectures and demonstrations on a variety of professional techniques. There will be studio workshops culminating in-group critiques, presentations, discussions and evaluations. Specialist tutorials will support students on a one-to-one basis. This will support individual needs in producing assignment work. Visits will be undertaken to specialist workshops and galleries such as the Design Museum and St Brides Type Museum.

31 UNIVERSITY OF KENT – CODE OF PRACTICE FOR QUALITY ASSURANCE 16 Assessment methods and how these relate to testing achievement of the intended learning outcomes This module will be assessed by: 70% Project work 30% Sketchbooks and research These assessment methods support the achievement of all of the learning outcomes, but are particularly relevant in respect of: A1-3, 5-7; B8-11; C15-20; D21-26

17 Implications for learning resources, including staff, library, IT and space Access to specialist graphic design resources and equipment. Suitable specialist support from staff.

18 A statement confirming that, as far as can be reasonably anticipated, the curriculum, learning and teaching methods and forms of assessment do not present any non-justifiable disadvantage to students with disabilities As far as can be reasonably anticipated, the curriculum, learning and teaching methods and forms of assessment for this module do not present any non-justifiable disadvantage to students with disabilities.

Statement by the Director of Learning and Teaching: "I confirm I have been consulted on the above module proposal and have given advice on the correct procedures and required content of module proposals"

...... Director of Learning and Teaching Date

Statement by the Head of Department: "I confirm that the Department has approved the introduction of the module and, where the module is proposed by Departmental staff, will be responsible for it’s resourcing"

...... Head of Department Date

(Where the module is proposed by an Associate College) Statement by the Nominated Officer of the College: "I confirm that the College has approved the introduction of the module and will be responsible for it’s resourcing"

...... Associate College Date