Website Design & Development

WEBSITE DESIGN & DEVELOPMENT PROPOSAL

PREPARED BY

BlueLink Technology Ltd Contact: Managing Director Unit 18, Fatima Court, Marcus Phone: (020) 2612659 | 0722 551420 Garvey Rd. P.O. Box 70203 – 00400 Email: [email protected] Nairobi, Kenya Contact: Managing Director

Copyright © 2015 BlueLink Technology Ltd. All rights reserved. This document contains Confidential Information that is proprietary to the Client and BlueLink Technology Ltd and should not be disclosed to outside parties without prior consent. TABLE OF CONTENTS

1. INTRODUCTION...... 2 2. PROPOSED SOLUTION...... 3 2.1. Advantages of a School Website...... 3 2.2. Website Key Features...... 4 2.3. Website Content...... 4 2.4. Training, Hand-over...... 4 3. AVAILABLE PACKAGES...... 5 3.1. Bronze Package...... 5 3.2. Silver Package...... 5 3.3. Gold Package...... 6 4. PROPOSED PAYMENT PLAN...... 6 5. MAINTENANCE AND SUPPORT...... 7 6. SAMPLE SCHOOL WEBSITE DESIGNS...... 7 1. INTRODUCTION

The World Wide Web (WWW) has made the world to become a global village, allowing serving of information to people in geographically dispersed areas and reaching targets who may have never known the organization or its products/services. In Kenya, internet access has greatly increased, mainly due to the use of mobile devices and increased internet penetration. Statistics from the communication authority of Kenya indicate over twenty (20) million mobile users accessing the internet using their phones/ mobile devices accounting for over ninety(90%) of the internet users. The internet has also overtaken traditional advertising channels (Print, Radio and Tv) to become the number one medium of marketing and advertisement. BlueLink Technology Ltd is at the forefront in developing elegant, user friendly and easy to update websites which run smoothly on mobile devices and computers. We adopt the latest website development technologies at delivering world class websites meeting the latest recommended search engine policies. We are based in Nairobi Kenya and we provide services to companies and organizations across the globe. As an organization we strive to develop world class websites at optimum costs;

. Main office: Unit 18, Fatima Court, Marcus Garvey Rd. Nairobi Kenya. . In business since: 2011 . Company size: A team of 6 developers . Industries served: Education, Government, Finance, Healthcare, Associations, Media and Publishing, Not-for-Profits, Start-ups

. Website design, web application development and search engine optimization . Payment Gateway integrations to facilitate E-commerce . SMS integration to improve service delivery . Enterprise resources planning (ERP)system setup and implementation

. Our company culture: collaborative, innovative, open-minded . Our size and capabilities: experienced team of varying ICT expertise . Our partnerships: partnership with industry’s leaders in related ICT solutions . Our commitment to full lifecycle customer support: 24x7 support This proposal outlines the steps we shall take to offer your institution an appealing and functional website and make your institution competitive on the internet arena. We have also included our various packages with various features which you can choose from. We have had the honor of working with various government and private institutions among them CDF board Kenya, Unison Sacco Limited, Kenya Power, Kenya livestock producers Association, PeaeNet Kenya, ASHA freight Ltd, Theluji Transport amongst others. Check out our portfolio at http:// www.bluelinktech.com/portfolio

2. PROPOSED SOLUTION

2.1. Advantages of a School Website  Increases information access and reaches more people who may be interested in getting schools for their children. Google and internet have become the first point of call for people while looking for information.  Improves service delivery, parents and the general public shall be able to interact with the institution more easily.  A website acts as a platform for showcasing institution facilities, services and achievements.

2.2. Website Key Features Mobile Friendly Website – we propose to develop a website using an appealing and beautiful template which is mobile friendly to support smooth running on mobile devices, tablets and also computers.

Dynamic Database Driven – we propose to develop a dynamic database driven website integrated with a simple to use content management system to allow the website administrator to easily update the website content independently with minimal training.

SMS / Email Broadcast – we propose to integrate the website with a short message service (SMS) gateway and Email gateway to facilitate the school send periodical messages (SMS/Email) to the parents or target groups. These services shall assist the school improve on communication or increase the marketing channels.

Search Engine Friendly – we propose to develop the website on a search engine friendly framework to allow search engine spiders to easily index and rank the website properly. This shall ensure website is easily located when people search information relating to schools or admissions. We also propose to integrate the website with social media accounts e.g. Facebook and Twitter, this shall ensure the website is vibrant and people can ask questions and get assistance on social media.

Security – we propose to develop the website on a secure architecture that shall ensure the website is protected from hackers. We shall also add website backup and restore tool to ensure the website and database can be backed up periodically.

2.3. Website Content The website will be updated regularly with relevant web content from the school, this content may include the school notices/news to keep online visitors up-to date and informed. The school shall be responsible for coming up with the content to be populated on the website.

2.4. Training, Hand-over The proposed website shall be developed on a simple to manage platform to ensure that someone with basic computer application skills shall be able to easily manage and update content as shall be needed without involving the developers. The training for website management shall take at most one day, which we propose to train the person who shall be responsible for maintaining the website. Once through with website development, we shall publish the website online to ensure it is accessible to the public around the world.

3. AVAILABLE PACKAGES

All our packages offer beautiful, appealing and functional websites; the only difference in cost is based on the features offered. The packages are as detailed below:

3.1. Bronze Package Features Cost (KSh) - Mobile compatible website 18,500 - Home Page (Slideshow showcasing the school, Notice board, news section, short intro about the school, message from the head teacher/board) - Other pages About us, Curriculum, Activities, Facilities, and Contact us page which shall facilitate people sending emails to the school from the website - Integration with social media accounts and Google Analytics - Website Search engine optimization Submission to search engines. We shall offer a report detailing the search engine optimization done and achieved - As an add-on, the schools taking this package shall be entitled for a FREE domain and hosting space (350MB) for a period of one year. 3.2. Silver Package Features Cost (KSh) - Mobile compatible website 28,000 - Home Page (Slideshow showcasing the school, Notice board, news section, short intro about the school, message from the head teacher/board) - Other pages About us, Curriculum, Activities, Facilities, and Contact us page that shall facilitate people to send emails to the school directly from the website - Integration with social media accounts and Google Analytics - Website Search engine optimization Submission to search engines. We shall offer a report detailing the search engine optimization done and achieved - Broadcast SMS/Email integration to support creation of contact address book. The Broadcast email shall support customizing the email to carry the school brand and support attaching documents. The Broadcast shall support instant emailing or SMS to up to 500 contacts with a single click of the button. - As an add-on, the schools taking this package shall be entitled for a FREE domain and hosting space (500MB) for a period of one year.

3.3. Gold Package Features Cost (KSh) - Mobile compatible website 40,000 - Home Page (Slideshow showcasing the school, Notice board, news section, short intro about the school, message from the head teacher/board) - Other pages About us, Curriculum, Activities, Facilities, and Contact us page that shall facilitate people to send emails to the school directly from the website - Integration with social media accounts and Google Analytics - Website Search engine optimization Submission to search engines. We shall offer a report detailing the search engine optimization done and achieved - Broadcast SMS/Email integration to support creation of contact address book. The Broadcast email shall support customizing the email to carry the school brand and support attaching documents. The Broadcast shall support instant emailing or SMS to up to 2,000 contacts with a single click of the button. - Parent access area, this shall be an interface where parents shall be able to access (using username and password) the website and view their children performances report card. The parents shall be able to view the exam reports of their children, fees/balances, discipline issues and more details as may be required by the school. NB: A parent shall only view his/her child/children pages and not for other children. - As an add-on, the schools taking this package shall be entitled for a FREE domain and hosting space (1,000MB) for a period of one year.

4. PROPOSED PAYMENT PLAN

BlueLink technology proposes payments in instalment phases, based on milestone achievement. The Instalment payments are as outlined below.

PAYMENT PERCENTAGE AMOUNT 1. 1st Instalment down payment to commence 50% project 2. 2nd and final Instalment, on training and launch 50% on agreed domain

5. MAINTENANCE AND SUPPORT

 This quote includes deployment and two (2) months support and bug/issue fixes on developed scripts at no extra cost; which begins after website launch.  Maintenance and support shall be done online, via phone, chat, email or on location.

 After the end of the two months, we are open to assisting the school in maintaining the school at a mutually agreeable fee; though we train and encourage in-house maintenance to ensure maintenance fees are at a minimum. 6. SAMPLE SCHOOL WEBSITE DESIGNS