Here Are Some Best Practices for Keeping Your Landing Pages up To-Date

Better Together Marketing Best Practices & Checklist

Here are some best practices for keeping your landing pages up–to-date:

 Consistency – Your landing page URL, Company Name, and company logo all represent your business. Make sure these are consistent so that users know exactly who they’re looking at.

 Proofreading – Always proofread and double check for any errors.

 Proper branding – Use brand and product names properly. Refer to your appropriate Brand Guide and Partner Handbook on MindLab™ Connect.

 Links to other websites – Test your links. If you add a logo for a credential, be sure it links to the proper website.

 Photos – Your images should be crisp and clear. If your photo is blurry, try uploading a photo with a higher resolution.

Checklist:

 Login in email:

 Username:

 Password:

 Partner ID

 Landing page url:

 Company name:

 Email address:

 Phone Number:

 Website url:

 Social media links:

o LinkedIn

o Slideshare

o Twitter

o Facebook

o Instagram o Pinterest

 Company Logo

 Zip code:

o Additional location 1

 Company logo

 Business headline

 Partner photo/headshot

 “About us” bio/description

 Testimonials (up to 5)

 Solutions/Products to list

o Names

o PDFs

o Brochures

o Sample reports

 Featured skills

o Skill & description of (up to 10)

 Certification/Facilitator Accreditation ready? (optional for Everything DiSC & Five Behaviors)

 Credentials

o Credential logos

o Credential links