<p> Better Together Marketing Best Practices & Checklist</p><p>Here are some best practices for keeping your landing pages up–to-date:</p><p> Consistency – Your landing page URL, Company Name, and company logo all represent your business. Make sure these are consistent so that users know exactly who they’re looking at.</p><p> Proofreading – Always proofread and double check for any errors.</p><p> Proper branding – Use brand and product names properly. Refer to your appropriate Brand Guide and Partner Handbook on MindLab™ Connect.</p><p> Links to other websites – Test your links. If you add a logo for a credential, be sure it links to the proper website.</p><p> Photos – Your images should be crisp and clear. If your photo is blurry, try uploading a photo with a higher resolution.</p><p>Checklist:</p><p> Login in email:</p><p> Username:</p><p> Password:</p><p> Partner ID</p><p> Landing page url:</p><p> Company name: </p><p> Email address:</p><p> Phone Number:</p><p> Website url:</p><p> Social media links:</p><p> o LinkedIn </p><p> o Slideshare</p><p> o Twitter</p><p> o Facebook</p><p> o Instagram o Pinterest</p><p> Company Logo</p><p> Zip code:</p><p> o Additional location 1</p><p> o Additional location 2</p><p> o Additional location 3</p><p> o Additional location 4</p><p> Company logo</p><p> Business headline</p><p> Partner photo/headshot</p><p> “About us” bio/description</p><p> Testimonials (up to 5)</p><p> Solutions/Products to list</p><p> o Names</p><p> o PDFs</p><p> o Brochures</p><p> o Sample reports </p><p> Featured skills</p><p> o Skill & description of (up to 10)</p><p> Certification/Facilitator Accreditation ready? (optional for Everything DiSC & Five Behaviors)</p><p> Credentials</p><p> o Credential logos</p><p> o Credential links</p>
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