THE NEWS JOURNAL of the Public Relations Division of the Association for Education in Journalism & Mass Communication PRUPDATE Vol. 48 • No. 1 • Winter 2013 A Note from Susan Dear Colleagues – ever to avail ourselves transition and the structure of our of the latest public conference planning will be vastly It is heartening to relations research, different. What will not change know that the public teaching strategies is the PRD’s focus on providing relations profession and networking opportunities to present research, is in a growth stage. opportunities that we learn from each other, and network The Bureau of Labor enjoy as PRD members. with our peers. Remember, we Statistics predicts a always need reviewers! If you are 21% growth rate in The chipping process for submitting a paper in one category, the public relations the 2013 PRD sessions at you are free to review in another profession over the PRD Head AEJMC is complete (see category or to review student- Susan Grantham next 8 years. Demand Denise Bortree’s article paper submissions. for additional public about chipping) and now relations courses and degrees will all that is left to be done is to assign Wishing you a productive and soon be reflected in our programs slots in the conference grid for the successful spring semester – if it isn’t already. Given this trend, research presentations. AEJMC’s it may be more important than conference scheduling process is in Susan Grantham Table of Contents Connect with us! A Note from Susan 1 Publishing Corner 11 http://aejmc.net/PR How to Connect 1 Faculty Member Profiles 12-13 http://twitter.com/aejmc_prd A Peek at PRD History 2-3 Grad Student Profile 14 http://www.linkedin.com/ groups/AEJMC-Public- 2013 Paper Call 3 Grunig Awards 15 Relations-Division-4067864 PRD 101: What is Chipping? 4-5 Future AEJMC Conferences 15 https://www.facebook.com/ AEJMCPRD Industry Connection 6-10 Pre-Conference 15 http://storify.com/AEJMC_PRD Selected PRD Panels 16-17 http://pinterest.com/ AEJMCPRD/ 1 A Peek at PRD History By Doug Newsom, Ph.D., APR, Fellow PRSA • Convention badges for the College of Communication was women were the all the same size being created, so I was familiar with and color, whether the women were AEJ and university teaching. spouses or full-time college faculty or administrators. Now for the issues as I remember • Women faculty/ them: administrators were housed with family groups on the campuses, not • Perceived friction between entirely to the pleasure of single public relations educators and women who were not interested in practitioners. being around children. • Problems for a new AEJ • Professionally, the badge division to keep up its membership problem made it difficult for numbers since there were few male AEJ members, at this time fulltime PR educators then. the overwhelming majority of • Reports from the division Doug Newsom members, to identify female AEJ to AEJ were strong on teaching members attending the convention and service, but weak in research, Editor’s Note: We asked several long- standing PRD members and former with professional obligations. particularly as the research leaders to share some of their insights • The badge issue also made committee was defining it then, i.e. into the history of PRD. In the next networking difficult among female only quantitative. edition, you will hear from Judy VanSlyke professional AEJ members. That • Getting more public Turk. issue was corrected in 1979 by relations division members on AEJMC’s first female president, Dr. various AEJ standing committees. As PR Division head from 1974-75, Mary Gardner. • At one time, May of 1975, perhaps it is best to set the scene • For this PR practitioner, I do remember getting a copy of the with a few facts. it was only in 1968 that I began AEJ Constitution, getting it typed teaching PR as an adjunct at TCU, and sent to the division officers, but • First of all, the going fulltime in 1969, but keeping don’t recall what that was about. organization at that time was one major PR account. (TCU The Association for Education in allowed one day off for research • Few PR academics had Journalism (AEJ), not becoming or something that enriched one’s both experience and a doctorate. AEJMC until 1983. teaching. I split my “day” with 4 In fact, I had only gone back for • Annual meetings were hours in a Dallas office as a PR my doctorate in 1972 while I was held on college campuses, in these director for a firm on Tuesday working fulltime at TCU, which years at San Diego State University, and the other 4 hours there on accounts for not completing it until California in 1974 and in 1975 at Thursday.) 1978 by spending two summers Carlton State University, Ottawa, in Austin to meet the residency Canada. The first hotel convention Just so you know my situation, the requirement and driving during the was in 1985, but conventions PR division began in 1965, and I week to attend classes. continued on several campuses became head 9 years later having after that until the site selection taught fulltime at TCU for 5 years. Fortunately, the first heads of committee had a chance to work My experience came from having the new division had set a good things out with the staff, which worked in the University of Texas pattern. I didn’t know James R. only came into being in 1985. at Austin’s Journalism Department Young of West Virginia University, Prior to that there was no central from 1951-1954 as a student the 1965-67 or the second head, organization and the volunteer assistant and helping in 1964 when Ernest F. Andrews, University of treasurer was Baskett Mosse. AEJ held its convention there. Iowa. The next three, my immediate 2 Also, I taught at UT for a year when predecessors, were very helpful: AEJMC 2013 Call for William S. Caldwell, University of Southern California, 1969-71, Hunter P. McCartney 1971-72, Papers & Reviewers West Virginia University and then By Bey-Ling Sha, PRD Research Co-Chair H. Frazier Moore, University of It’s that time of year again! As we all result in automatic disqualification Georgia, 1972-74. As the co-author get ready to prepare our research of the paper. (with Bertrand R. Canfield) of for submission to the AEJMC 2013 Public Relations: Principles, Cases conference, please take a moment Paper authors should also review and Problems, in its seventh edition to review the PRD’s updated the AEJMC Uniform Paper Call, in 1977, Moore was a sage adviser. submission guidelines, here: http:// here: http://www.aejmc.org/ By this time I had a book contract www.aejmc.org/home/2013/01/pr/ home/2013/01/paper-call/ with Wadsworth for the first edition, with Alan Scott, of This In particular, please note that a Of course, no research paper Is PR: The Realities of Public paper may be submitted in one competition can take place without Relations, 1976. Dr. Scott knew of the three PRD categories: (1) our dedicated reviewers. As in the world of advertising and public open, (2) student or (3) teaching. years past, the research chairs will relations and the academy very well Furthermore, no more than two assign each paper submission to and was a superb mentor. papers may be submitted by any three reviewers, and we strongly one author or co-author across prefer for those reviewers to come National public relations agencies the three PRD categories. A paper from different academic ranks, and firms were supportive of cannot exceed 30 (thirty) pages, i.e., assistant, associate, and full the division’s efforts and some inclusive of the title page, abstract, professors. external networking came from appendices (including figures and organizations such as PRSA and, tables), and references/citations. We also wish to make sure that additionally for women, what was paper reviewers evaluate only those then Women in Communications, A paper may NOT be under review: papers whose content and methods Inc. All of these elements seemed (1) simultaneously with more than they are comfortable reviewing. to strengthen the division and give one of the three PRD categories, To that end, we ask that all those impetus for success. (2) simultaneously with more wishing to serve as reviewers than one division within AEJMC, complete a short questionnaire on When it came time to hand off (3) simultaneously with the their background and preferences. the division to William B. Toran AEJMC conference and any other Click here to take the survey: of Ohio State, few issues had been conference, or (4) simultaneously https://www.surveymonkey.com/s/ resolved, but he got a membership with the AEJMC conference and AEJMC-PRD-2013-Reviewers list, copies of my division annual any publication. report to AEJ as well as two earlier If you have any questions about reports sent to AEJ in July and Author-identifying information submitting your paper to this year’s copies of my “thank you” notes to MUST NOT appear anywhere in conference or serving as a reviewer, the various people who had done the submitted paper file. Inclusion please email Bey-Ling Sha at bsha@ favors for the division (August 21, of identifying information will mail.sdsu.edu or Suman Lee at 1975). [email protected]. Division PR 3 PRD 101: What is Chipping? By Denise Bortree, PRD Vice-Head Elect If you’re like I was a few months At times panic sets in and someone ago, you are vaguely aware that the will start yelling or one group will AEJMC conference schedule is built suddenly change its mind about a through a “chipping auction,” but co-sponsored session throwing the the process seems to be shrouded in other group’s scheduling off track.