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A Year of Tempting Plates: Print Meets Agfa Graphics Septestraat 27 B – 2640 Mortsel Digital in Agfa Graphics 2016 Calendar Belgium
Paul Adriaensen True to tradition, Agfa Graphics created a state-of-the art Press Relations Manager Agfa Graphics printed calendar for its VIP relations. This time, though, the
T: +32 3 444 3940 calendar does not only stand out through its stunning E: combination of unique photography, creative design, supreme [email protected] m print quality and vivid enhancement techniques. The printed pages are also brought to life through augmented reality.
Mortsel, Belgium – December 2, 2015
The 2016 Agfa Graphics Calendar is titled ‘A Year of Tempting Plates’, referring both to the company’s printing plates and to the calendar’s subject matter, as it features twelve delicious dishes. The recipes for these dishes were sent in by the company’s employees from around the globe in a contest looking for favorite local food. The twelve winning dishes were refined by a top chef, as well as photographed and filmed. The dishes embellish the pages of the calendar, while the full recipes can be found in the cookbook accompanying it.
Power of Print
As a leading graphic industry provider, Agfa Graphics made its 2016 Calendar into a fine sample of the Power of Print, using a number of different state-of-the art printing techniques and materials. All prepress work for the 2016 edition was done using the company’s prepress solutions, including Apogee workflow software, Azura chemistry-free plates, Avalon platesetter, and Sublima screening software. The calendar was printed on a selection of high-quality papers from Igepa—except for the colophon page, which was printed on Agfa’s in-house developed and produced Synaps material.
Every page stands out through its design and the high-quality prepress make-ready, as well as through the use of extraordinary
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inks such as metallic or fluorescent ones, and in some cases even Agfa Graphics the complementary use of silk screen printing. Septestraat 27 B – 2640 Mortsel Belgium Print brought to life
Paul Adriaensen This time, there is more to the Agfa Graphics calendar than meets Press Relations Manager Agfa Graphics the eye at first sight. The pages are enhanced with the help of
T: +32 3 444 3940 augmented reality (AR) software. This means that a making-of video E: will start playing when scanning the cover of the calendar with the [email protected] m Agfa Graphics AR app on a tablet or smartphone. When scanning the different pages of the calendar or cookbook, readers/viewers will get to see twelve instructional cooking movies, helping them to execute the recipes.
Each month, a new recipe including an instructional movie will be uploaded onto www.agfagraphics.com/calendar. The month of January with a Brazilian recipe for Manjar de Coco, is already available now.
Previous editions of Agfa Graphics’ VIP Calendar won awards in different countries, including the ‘Audience Award’ in the prestigious Dutch 'Kalenderwedstrijd' (calendar contest), and the silver award in the prestigious Gold Ink Awards from Printing Impressions magazine (USA).
Read more on www.agfagraphics.com/calendar.
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About Agfa Agfa Graphics Septestraat 27 The Agfa-Gevaert Group is one of the world's leading companies in imaging and B – 2640 Mortsel information technology. Agfa develops, manufactures and markets analogue and Belgium digital systems for the printing industry (Agfa Graphics), for the healthcare sector Paul Adriaensen (Agfa Healthcare), and for specific industrial applications (Agfa Materials). Agfa is Press Relations Manager Agfa Graphics headquartered in Mortsel, Belgium. The company is present in 40 countries and has agents in another 100 countries around the globe. The Agfa-Gevaert Group T: +32 3 444 3940 achieved a turnover of 2,620 million euros in 2014. E: [email protected] Please visit us at www.agfa.com m
About Agfa Graphics Agfa Graphics offers integrated prepress solutions to the commercial printing industry, the newspaper printing and publishing industry and the sign and display, decoration and industrial inkjet printing industry. These solutions comprise consumables, hardware, software and services for production workflow, project and process management, cloud software and image processing.
Agfa Graphics is a worldwide leader with its computer-to-film, computer-to-plate, digital proofing and security solutions for commercial and packaging printers.
For newspaper markets Agfa Graphics is leading supplier of automation for printed and mobile publishing workflows.
Agfa Graphics has also developed a prominent position in the new segments of industrial inkjet. It offers a wide range of inkjet presses and a complete assortment of high-quality inks.
www.agfagraphics.com
Contact:
Paul Adriaensen
Agfa Graphics Press Relations Manager
tel. ++32 (0)3/444.3940
e-mail: mailto:[email protected]
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