Myspace.Com/123Teep Professor Bassell Fall 2009

Brooklyn College, Business 50.5 – Small Business Management Myspace.com/123teep Professor Bassell Fall 2009 Link to Journal Entry Form is below http://www.surveygizmo.com/s/153399/fall2009  Phone: （615）400 5390

 Email: [email protected] *** check YOUR email daily

 Office Hours: **By Appointment**

. Virtual Office Hours: 24/7 Email / Instant Message / Text Message

 Required Materials a-Entrepreneurship

By Hisrich, Peters, & Shepherd Publisher: McGraw Hill ISBN: 0073210568 7th Edition b-Business Plan Pro Software http://www.paloalto.com/academic/brooklyn_college

 My Dozen Objectives 1. Distribute a written syllabus the first day of class 2. Demonstrate my ability to organize class materials 3. Stimulate interest in the topic being studied 4. Generate effective class discussion when appropriate 5. Communicate effectively and speak clearly 6. Encourage independent thinking and ethical behavior 7. Demonstrate openness to students’ comments, questions, and viewpoints 8. Display an exceptional understanding of the course subject matter 9. Keep to the time and schedule requirements of the class 10.Provide students access to me outside of class and be available for Q&A 11.Clearly communicate course requirements and assignments 12.Promptly grade exams

 My Goal

My goal is for students to L E A R N … by doing ! Brooklyn College Department of Economics and Management BUS 50.5 – Entrepreneurship Professor Bassell [email protected] http://userhome.brooklyn.cuny.edu/bassell/entrepreneurship/ Page 2 of 14

myspace.com/123teep

 My Mission

To help students achieve their educational and professional goals.

 Expected Course Outcomes Students completing this course will be able to: 1. Explain key Entrepreneurship concepts, terms, and definitions 2. Know how to develop a business plan 3. Apply fundamental business concepts and theories 4. Discuss how to create, finance, manage, and grow a venture

 My Goals For You 1. Increase Your general knowledge about the subject 2. Enhance Your ability to analyze and solve problems 3. Improve Your ability to use computers and the Internet 4. Expand Your ability to find (research) and use information on your own 5. Develop Your ability to express your ideas and give presentations 6. Fortify Your appreciation and sensitivity to ethical issues 7. Enrich Your understanding of different cultures and have you become a champion of cultural diversity Brooklyn College BUS 50.5 – Entrepreneurship [email protected] Page 3 of 14 Overview

The focus of Bus 50.5 is on providing an overview of the issues and dilemmas facing entrepreneurs. Creating, Starting, Financing, Managing, and Growing Entrepreneurial ventures is set in an ethical framework. Methodology: The text book is required and an important tool used to expose students to important entrepreneurship concepts and topics. The application of key small business management concepts will be explored. Students will be required to develop a business plan.

The online classroom experience is designed to reinforce key concepts from the text book and introduce new concepts. Discussion, lecture, powerpoint presentations, discussion threads on blackboard, and video segments about the application of the concepts will be used to help students develop a mastery in the subject matter.

The application of key business concepts will be explored and students will be required to respond to the discussion thread posted to blackboard regarding business topics. This will help improve your understanding of the concepts. Questions are designed to give you the opportunity to demonstrate an understanding of the concepts and to apply the concepts to specific scenarios. You must give a comprehensive explanation using the criteria and components of the relevant concepts. Your answer must be persuasive and use the course concepts as a basis. This will help you to develop your critical thinking skills.

The Entrepreneurship Experience Program (TEEP ) will help students of the Bus 50.5 Entrepreneurship and Small Business Management course achieve the following outcomes and deliverables: 1. develop an entrepreneurial mindset - complete study guides A to F

2. gain hands-on small business management experience -internship managing the cafe-game room at the student center 3. maintain a management journal - write a one page management brief of each day worked

4. prepare a business and marketing plan -write a business and marketing plan for the cafe-game room The Spot Link to Journal Entry Form http://www.surveygizmo.com/s/153399/fall2009

5. provide students with hands-on practical experience in:  Management, Advertising, Marketing, Operations, Merchandising Brooklyn College BUS 50.5 – Entrepreneurship [email protected] Page 4 of 14 myspace.com/123teep

Program Outcomes Students completing this program will be able to:  write a business plan  develop a print advertisement  understand the role of an entrepreneur

Practicum The internship or practicum is a course requirement and represents a significant portion of your grade. This small business management experience you can put on your resume as an internship ! I want our course and program to be an amazing experience for you.

I want you to be the best you can be and of course i will be coaching you along the way. You have a wonderful opportunity before you!!! You will participate in TEEP, The Entrepreneurship Experience Program. This program will give you hands on experience in managing a small business!!! In the past students have worked 10+ hours per week managing the Brooklyn College Student Center Cafe and Gameroom called...

THE SPOT !

This semester you will are only required to work ... 3 hours a week managing The Spot. You will be able to schedule at times when it is convenient for you. However, THE SPOT is not open 24/7 and THE SPOT is not open on the weekends.

You will also be involved in the planning of the **** 3rd Annual Halloween Party

You will be expected to assist in the management of the event and be in attendance at the event. The website for the event is myspace.com/s4s123

In order to help you effectively manage a small business i have designed several learning modules. Each module teaches you key business concepts needed to effectively run a small business. The modules include a focus on:

entrepreneurship marketing finance accounting management advertising operations management, and business plan development Brooklyn College BUS 50.5 – Entrepreneurship [email protected] Page 5 of 14

The Entrepreneurship Experience Program (T.E.E.P) is designed to give students the opportunity to learn about business through hands-on practical experience. This unique program gives students the opportunity to reflect upon the application of key business concepts and even apply them to an existing start-up business. This type of teaching approach is known as experiential learning or active learning. My goal is to give students the opportunity to "learn by doing" and allow them to actively participating in the learning process.

The program has several key components to help students become familiar with important business concepts and develop the skills and confidence they need to be successful. The key components include students:

= attending lectures,

= completing study guides,

= keeping a management journal,

= preparing a business plan, and

= working at The Spot (the brooklyn college student center cafe).

This is an incredible opportunity for you and I am very excited to be your coach during this program !

myspace.com/123teep Brooklyn College BUS 50.5 – Entrepreneurship Professor Bassell Page 6 of 14 Myspace.com/123teep

 Discussion Threads

The application of key business concepts will be explored and students will be required to respond to the discussion thread posted to blackboard regarding business topics. This will help improve your understanding of the concepts. Questions are designed to give you the opportunity to demonstrate an understanding of the concepts and to apply the concepts to specific scenarios. You must give a comprehensive explanation using the criteria and components of the relevant concepts. Your answer must be persuasive and use the course concepts as a basis. This will help you to develop your critical thinking skills.

** Students must respond to the discussion threads posted to blackboard

 Reading Assignments Please read the chapters, cases, and other materials BEFORE class. The chapters next to the date are the chapters we will discuss in that class.

 Talking In Class Talking in class is allowed. HOWEVER, only one person is allowed to speak at a time. I expect that you show respect for students who have opinions different from your own. Also please be patient with students who have questions and are trying to understand concepts. Talking in class and being rude will certainly have a negative impact your grade.

 Exams (3)

There will be 3 Exams **** There are NO makeup Exams****

Exam # Date of Exam Chapters 1 Sept 15 Room 320 Whitehead 1, 2, 3, 4, 5, 6 plus study guides

2 Oct 27 Room 320 Whitehead 7, 8, 9, 10, 11, 12 3 Nov 10 Room 320 Whitehead 1 – 17

 You are required to take both exams. There are NO makeup exams allowed by the department. PLEASE do not cheat or violate the code of conduct! It is not worth getting an F or being suspended from the university.

Brooklyn College BUS 50.5 – Entrepreneurship Professor Bassell Page 7 of 14 Your exams and projects will be graded diligently. ***There is NO curve in grading exams.

If your average is a 59 you earned an F. There are NO extra credit assignments. Any student wanting to earn HONORS credit will need to have their project approved by me.

A rigorous process will be used to determine your final grade. If you get an A you should get satisfaction from knowing that you worked hard and earned that grade.

 Grading Percentage Factors impacting your grade: o Cheating o Exam 1 15% o Infrequent attendance o Exam 2 15% o Rude or disruptive behavior o Exam 3 15% o Signing the attendance sheet and o Discussion Threads 10% leaving o Signing attendance sheet for o Business Plan 10% someone else o Quizzes 10% o Failure to turn off electronic o Study Guides (A-F) 10% devices (cell phones, pagers etc) o *TEEP 15%

* Your grade for TEEP is a function of your participating in the internship 2 hours per week and writing meaningful, relevant, insightful, and intelligent journal entries.

Link to Journal Entry Form http://www.surveygizmo.com/s/153399/fall2009 *** Exams & Quizzes not taken when scheduled results in a score of zero.

 Grading Criteria

A 92.5% + C 72.5% to 77.49% A- 90.0% to 92.49% C- 70.0% to 72.49% B+ 87.5% to 89.99% D+ 67.5% to 69.99% B 82.5% to 87.49% D 62.5% to 67.49% B- 80.0% to 82.49% D- 60.0% to 62.49% C+ 77.5% to 79.99% F Below 60% Brooklyn College BUS 50.5 – Entrepreneurship Professor Bassell Page 8 of 14

each late submission receives a  Study Guides, Projects, and Assignments penalty as indicated below You must complete and submit ALL study guides, projects, and assignments. You must submit them the day they are 1-3 days late 10 pt penalty due. Late submissions of study guides, projects, and 4-6 days late 15 pt penalty assignments will bear a penalty of 1 full grade lower . 7 days or more late 20 pt penalty

** Students must respond to the discussion thread posted to blackboard

Before submitting your study guide assignment make a copy of your completed study guide assignment so you can use it to study. Make sure it is neat and easy to read. *****Do not submit as your own, the study guide or assignment or project of someone else !!!

Some databases that are available at Brooklyn College that would be relevant to the class (all of the databases mentioned below are available remotely)

+Business Source Premier -- access to full-text, scholarly materials (as well as trade publications, case studies)

+Communication & Mass Media Complete - access to full-text, scholarly materials, trade publications, etc).

+Business & Company Resource Center - search for company or industry information & profiles (rankings, products & brands, chronologies, etc.), contains some articles, but does not have a robust searching interface. (articles could discuss management issues/best practices for a company/industry)

+Academic Search Premier - access to full-text, scholarly materials, popular magazines, trade publications, newspapers, etc. This covers many subject areas.

+JSTOR - everything in this database is available in full-text, all journals are scholarly; -Project Muse - everything in this database is available in full-text, all journals are scholarly; covers many subject areas

To get to these databases from the Brooklyn College Library main page:

+Under Research Tools, choose Databases for an alphabetical listing (if you know the name of the database you want to search) OR

+Under Research Tools, choose Resources by subject (to get a list of database in that subject area)

Don't forget the New York Public Library Business Library. (SIBL) has amazing resources http://www.nypl.org/research/sibl/index.html how to get a library card ----> http://www.nypl.org/books/cards.html Brooklyn College BUS 50.5 Professor Bassell Page 9 of 14 myspace.com/123teep

 Disability-Related Accommodations In order to receive disability-related academic accommodations students must first be registered with the Center for Student Disability Services. Students who have a documented disability or suspect they may have a disability are invited to set up an appointment with the Director of the Center for Student Disability Services, Ms. Valerie Stewart-Lovell at 718-951-5538. If you have already registered with the Center for Student Disability Services please provide your professor with the course accommodation form and discuss your specific accommodation with him/her.

++++ Being absent … does NOT excuse you from submitting your work the day it is due.

If you are absent you must email me on (or before) the due date the work that is due. Brooklyn College BUS 50.5 – Small Business Management

Professor Bassell [email protected] Page 10 of 14

Code of Conduct This Code of Conduct highlights and supplements, but does not replace the Code of Conduct issued by Brooklyn College and/or The City University of New York (C.U.N.Y.). The goal of this code is to maximize the classroom experience for all. Your course grade is in part a function of your: 1. exam, project, and quiz results 2. level of participation a. projecting a positive attitude b. making intelligent and relevant remarks 3. accurate completion and timely submission of study guides

There are other factors that can have a significant impact on your course grade and they include:  Cheating o (calculators, phones, ipods, pda’s, blackberry’s, treo, and other devices are NOT allowed during any exam)  Disruptive Behavior o Rudeness o Disrespect o Lateness o Interrupting the lecture

 Frequent absence  Signing the attendance sheet and leaving OR signing for someone else

 Failure to turn off electronic devices (cell, phones, pagers etc)

“The faculty and administration of Brooklyn College support an environment free from cheating and plagiarism. Each student is responsible for being aware of what constitutes cheating and plagiarism and for avoiding both. The complete text of the CUNY Academic Integrity Policy and the Brooklyn College procedure for implementing that policy can be found at this site: http://www.brooklyn.cuny.edu/bc/policies. If a faculty member suspects a violation of academic integrity and, upon investigation, confirms that violation, or if the student admits the violation, the faculty member MUST report the violation.” Dean Wilson

All students should read carefully and thoroughly the 2007-2010 Brooklyn College Bulletin, especially pp. 35-51, pp. 52-59, and pp. 74-83, for a complete listing of academic regulations of the College. Penalties Violation of this Code of Conduct and other rules of Brooklyn College and C.U.N.Y. can result in:  Lowering your course grade one full letter per offense  Receiving an F or failing grade for the course  Being suspended or expelled from the college or university Brooklyn College BUS 50.5 – Management Professor Bassell myspace.com/123teep http://userhome.brooklyn.cuny.edu/bassell/entrepreneurship/ Page 11 of 14

Entrepreneurship By Hisrich, Peters, and Shepherd McGraw Hill ISBN: 0073210568 7th Edition

PART 1 THE ENTREPRENEURIAL PERSPECTIVE 1 The Nature and Importance of Entrepreneurship 2 The Entrepreneurial Mind-Set 3 Entrepreneurial Intentions and Corporate Entrepreneurship 4 International Entrepreneurship Opportunities

PART 2 CREATING AND STARTING THE VENTURE 5 Creativity, the Business Idea, and Opportunity Analysis 6 Intellectual Property and Other Legal Issues for the Entrepreneur 7 The Business Plan: Creating and Starting the Venture 8 The Marketing Plan 9 The Organizational Plan 10 The Financial Plan

PART 3 FINANCING THE NEW VENTURE 11 Sources of Capital 12 Informal Risk Capital, Venture Capital, and Going Public

PART 4 MANAGING, GROWING, AND ENDING THE NEW VENTURE 13 Entrepreneurial Strategy: Generating and Exploiting New Entries 14 Strategies for Growth and Managing the Implications of Growth 15 Going Global 16 Accessing Resources for Growth from External Sources 17 Ending the Venture Brooklyn College Page 12 of 14 Department of Economics and Management

BUS 50.5 – Management Professor Bassell [email protected] http://userhome.brooklyn.cuny.edu/bassell/entrepreneurship/

myspace.com/123teep Brooklyn College BUS 50.5 Professor Bassell Page 13 of 14 Week Date Topics Assignments Kick Off Meeting Quizzes 1 - 6 1 Sept 1 Course Overview: Chapters 1 - 6 Study Guides A to F

Marketing Quiz 7 – Chapter 7 2 Sept 8 Business Plan 3 Sept 15 Exam # 1 Room 320 Whitehead *** Exam *** 6:30pm – 7:30pm 4 Sept 22 Advertising Quiz 8 – Chapter 8

5 Sept 29 Monday Schedule Quiz 9 – Chapter 9 No class 6 Oct 6 Management Quiz 10 – Chapter 10 7 Oct 13 Operations Quiz 11 – Chapter 11

8 Oct 20 Accounting Quiz 12 – Chapter 12

9 Oct 27 Exam # 2 Room 320 Whitehead Learning Modules 6:30pm – 7:30pm Submit Bus Plan 10 Nov 3 Quiz 13 – Chapter 13 Online 11 Nov 10 Quiz 14 – Chapter 14 Online 12 Nov 17 Teep Award Ceremony 6pm @ The Spot 13 Nov 24 Quiz 15 – Chapter 15 Online 14 Dec 1 Quiz 16 – Chapter 16 Online 15 Dec 8 Quiz 17 – Chapter 17 Online

Brooklyn College BUS 50.5 Professor Bassell Page 14 of 14

This will be a fun semester ! I am looking forward to being your coach !  Name: Prof. Myles Bassell

 Telephone: Cell (615） 400 5390 (you can text or call)

 Email: [email protected] *** check YOUR email daily [email protected]  Website: myspace.com/123teep

 Office Hours: **By Appointment** Before or After Class

 Virtual Office Hours: 24/7 Email / Instant Message / Text Message / Phone