District 7910 Public Relations Committee s1

PUBLIC RELATIONS IMPORTANT INFORMATION

PROJECT EXPO & PR AWARDS DINNER: FRIDAY MARCH 6TH

Each club at a minimum should send their President, President Elect & PR Chair. This would be a great opportunity for a club to consider the PR Dinner to be their weekly meeting.

 MILLION DOLLAR MEAL: CHAIRPERSON NEEDED: CONTACT CAROL TOOMEY  PR GRANT FROM RI HAS BEEN APPROVED  WIN A FLAT SCREEN TV. BUY A TICKET FOR THE PR RAFFLE  ORDER A ROTARY LICENSE PLATE FROM THE MASS DMV: APLICATIONS AVAILABLE AT PROJECT EXPO DINNER

ROTARY DISTRICT 7910 PUBLIC RELATIONS COMMITTEE MISSION STATEMENT “Connecting our Community to Rotary through Education and Generating Awareness of Local and International Projects & Accomplishments”

MINUTES FOR MEETING HELD ON Thursday 02/05/09 @ Action Unlimited in Concord

15 Attendees: Carol Toomey (Acton/Boxborough), Cheryl Rosen (Worcester), Nick Storrs (Montachusett Area), David Moquin (Fitchburg), Rich Dietz (Southborough), Tom Stevens (Framingham), Christine Pinney (Bedford), Peggie Thorsen (Marlborough), June Grace (Concord), Peter Kenyon (Acton/Boxborough), Bill Barnett (Westford), Susan Rack (Brookline), Lindsay Dean (Acton Boxborough), Kim Silvestri (Acton-Boxborough) & Jim Fusco (Montachusett Area)

Carol opened the meeting @ 6:30PM

Raffle Tickets: Cheryl is in charge of the raffle & reported that she has started receiving ticket returns but at a much slower rate than expected. Each committee member was urged to “SELL TICKETS”. The drawing will be held at the District Conference.

Club Service Projects: Carol mentioned a soon to be published “Rotary: Profiles in Service”. Every club should use every opportunity to promote their projects. Some projects mentioned: Peru Eyeglass project and the African Water Project.. The author is soliciting service project ideas from Rotary clubs around the world. If interested is submitting your service project ideas contact Cheryl Rosen for information.

PR Grant: RI approved a $7,500 grant (we had applied for $10,000). RI did not approve the rear window decal item but approved bus advertising for the Fitchburg/Leominster/Gardner area and for the Watertown/Waltham area and also approved advertising on 5 billboards. A subcommittee chaired by David Moquin was set up work out the details for the bus advertising campaign: Susan Rack & Jim Fusco will be on this sub committee. The “Humanities in Motion” DVD from RI was shown.

PR Dinner: Carol passed around the promotional flyer. It was decided that the name should be changed from “PR Dinner” to “Project EXPO & PR Awards Dinner” to better reflect what the dinner is about. In addition it was suggested that the following wording should be on the flyer: “Thank your local media reps: bring them as your club’s guest”. Carol will update the flyer to reflect these changes and will have it ready for Monday.

Registration: It was decided to do the registration on our www.District7910 web site or by telephone to Cheryl Rosen. In order to urge early registration the price is $30.00 per person until Feb 27th and then $35.00 per person . The registration team for the actual event will be June Grace & Lindsay Dean.

Menu & centerpieces Lindsay: She will assure that the flag & sound system is there.

Promotion: Jim Fusco The promotional flyer will be sent out as soon as possible. In addition Jim & Carol will create a talking guide to be used when visiting the clubs to promote the event Assignment of members to clubs was done. Jim will assure that all clubs are covered and will send out the list so everyone knows their assignments. The PR websites should be up and running by the month of May. Rich Dietz will work with Jim Fusco on this. Each club at a minimum should send their President, President Elect & PR Chair. This would be a great opportunity for a club to consider the PR Dinner to be their weekly meeting.

PR EXPO awards: Christine Pinney is in charge. She stated that thought was given relative to an award for best EXPO Project but it has been decided to just present each participant with a “Certificate of Appreciation” and not to make it a competition. Christine said she expects great participation in the EXPO.

Carol passed around a timeline for the event for review. Nick volunteered Monty Broc Club to do the song. The Major Donor Reception will not be held at the event this year.

Awards: Carol in is charge of awards.

Speakers: Cheryl is in charge.

Next meeting: See you at the EXPO on March 6th

Meeting adjourned by Carol @ 9:00PM CAROL’S PARKING LOT

PR DINNER for 2010: The 3d Annual PR Dinner will be held on Friday March 5th, 2010. RI License Plates PR Coordinators New Member Promo Card Million Dollar Meal (MDM RI Convention in 2010 RADIO PROGRAM Klaus, Carol, Jim F and Skip & Pat Doyle TELEVISION PROGRAMS: Masha MARKETING (ADS) FOR THE DISTRICT WEB SITE: BUSINESS TO BUSINESS DISTRICT DIRECTORY ROTARY DAY: ROTARY ADVERTISING MANUAL PARADE COMMITTEE VOCATIONAL NITE: Claire Freda PR TABLE @ DISTRICT CONFERENCE & PR DINNER District PR/Membership/Foundation Coordinators & Teams: Carol District Club Event Listing: Jim Fusco PR Poster Project: Ralph Hammond Designated PR Web Site: Rich Dietz, Jim Fusco & carol Toomey “Fivers’ Award” PR Regional Coordinators: Installation book for the installation of club presidents & officers “Rotary on Rotaries”. Shopping Cart Advertising Time Magazine Advertising (MNI) Airport Advertising Professional Sports Advertising Rotaract, Interact & RYLA Promotion: Seema Williams Marketing our District Web Site Rotary Newspaper T-Shirts: R. Hammond License plates (non state) with a Rotary logo (that could be sold to Rotarians): C. Rosen In hotel TV advertising: J. Fusco TV commercials: Masha Wickramasinghe & Nick Storrs Public Service Announcements (PSA’s): M. Wickramasinghe Rotary Awareness Day: R. Storrs Newspaper Inserts: M. Whitney Info commercials on TV: G. O’Neil Welcome Wagons with promotional Rotary flyers for newcomers to the area: P. Thorsen Chamber of Commerce advertising: Mike Ellis/Gardner Bulletin board advertising: M. Wickramasinghe District wide essay contest ($ prizes) for students with a District & Zone winner: Nick Storrs Vocational type programs: C Freda Toll booth ads: G. O’Neil Rotary ads included in corporation monthly billings: NEED VOLUNTEER Toll Plaza advertising: NEED VOLUNTEER Procure trailer & equipment to be used by District 7910 clubs in municipal parades: C. Rosen MTA ads: Susan Rack Testimonial ads from people who have been recipients of Rotary generosity: NEED VOLUNTEER Testimonials from celebrity past Ambassadorial Scholars (ex: Larry Lucchino, Kerry Healey): P. Derboghosian NESN advertising: P. DerBoghosian Red Sox game “Rotary throws out the first pitch”: P. DerBoghosian TV program using one locally generated PSA ad to list & feature all clubs in District 7910: J. Basisano Testimonials from kids who were recipients of the dictionary projects: B. Barnet Airport terminal advertising: P. Kuehne In airplane advertising: P Kuehne Surveys at stores of exiting shoppers: NEED VOLUNTEER Recycle your old Rotarian Magazines: Ralph Hammond

Submitted by:

Jim Fusco Secretary District 7910 PR Committee