Session Length: 50 Minutes

PLN 201 DAVE MATTHEWS BAND MEMBERSHIP RENTENTION PLAN 2009 NATIONAL ORDER OF THE ARROW CONFERENCE

Session Length: 75 Minutes

Learning objectives: . Define Membership Retention . Identify traditional problems with Membership Retention . Identify potential solutions for traditional problems . Be able to identify factors within your own lodge that positively and negatively affect Membership Retention . Identify other models for successful Membership Retention

Required Materials: . TV/DVD Player/Speakers . Computer/Projector . Power Point presentation file . DVDs, Handouts

TRAINER PREPARATION

TRAINER PREPARTION:

Preparation and background knowledge are essential in the success of this session. The trainer should have knowledge of the Dave Matthews Band and membership retention. Specific songs, concerts, and venues are mentioned and without knowledge of these items and points of emphasis may be lost. In addition, the trainer needs to be able to make the connection between the Dave Matthews Band and your local Order of the Arrow lodge.

NOTE: A trainer can substitute another music group, sports team, or company in place of the Dave Matthews Band. The trainer would need to have an in-depth knowledge of the new group of interest, and be prepared to conduct research to replace the Dave Matthews Band information prior to the session.

Trainer Tip: Make sure to read the news articles and watch the videos prior to the training session. Have a list of things you want to emphasize. Have the participants share what they noticed before you bring out your points. Often times, the participants have great ideas that you may not have thought of.

Make sure that you have handouts copied and ready to be distributed. In order to ensure smooth transition and completion of the session in a reasonable time frame, have the video clips and songs set up prior to the session. You may or may not want to do an icebreaker. This is a lengthy session, so you may want to have participants introduce themselves as you call on them for responses

OVERVIEW:

This session is designed to use the Dave Matthews Band as a model or example of how get people excited about what you are doing, and keeping them involved in what you are doing. Ultimately, we are looking to the Dave Matthews Band for ideas to keep people coming back (Membership Retention). Everything that we look at we should try to see how it relates to the Order of the Arrow, and how we can implement the same ideas for our program. You can use any successful music group, sports team, or business to gain ideas for membership retention.

Order of the Arrow Page 1 of 13 Boy Scouts of America 2009 NOAC Session L452 Dave Matthews Band Membership Retention Plan

SESSION NARRATIVE

Introduction: 15 Minutes

Trainer Tip: Introduce yourself and other trainers present. Briefly go over the objectives of the session so the participants know what to look for during your presentation. Then, you will need to define membership retention and explain why it is important. Finally, you will need to convince the participants that the Dave Matthews Band is a good model for membership retention, and that it is worth our time to find out what they are doing to achieve membership retention. This is a long session, so you should try to cover all of this in the Introduction stage.

OBJECTIVES

. Define Membership Retention . Identify traditional problems with Membership Retention . Identify potential solutions for traditional problems . Be able to identify factors within your own lodge that positively and negatively affect Membership Retention . Identify other models for successful Membership Retention

WHAT IS MEMBERSHIP RETENTION ?

Membership retention can be thought about in two different ways. First, it is having people come back again and again. The second is having your audience grow every year. If people are not coming back, then you are not retaining members, but loosing them.

WHY IS MEMBERSHIP RETENTION IMPORTANT?

What would happen to the Dave Matthews Band if no one came to their concerts? Would they continue to sell tickets? Would they be dropped from their label? The fact of the matter is that the Dave Matthews Band would probably cease to exist. They would not get a pay check, they would not be going on world tours, and they would not be making new albums. The fact of the matter is that they would probably have to find a new career.

Now, what would happen if your lodge did not have anyone come to its event? Would you continue to have events? Would you be able to achieve much? The fact of the matter is that you would probably cease to exist. Therefore, membership retention is vital to our lodges staying active, and the future existence of the Order of the Arrow.

WHY SHOULD WE LOOK AT THE DAVE MATTHEWS BAND FOR GUIDANCE?

Trainer Tip: The PowerPoint Presentation has a complete list of the large stadiums that the Dave Matthews Band has sold out since 1998. Only a few of these venues are listed below. Pass out the article “DMB’s Hot Summer” by Brain Hiatt. This article was published in Rolling Stone Magazine in 2005. Have the participants read the article and underline things that they think helped DMB to achieve membership retention. I would only take a few moments to complete this. The PowerPoint Presentation is designed to point out things that the Dave Matthews Band does to have people keep returning to concerts. The main points of interest are listed below.

Dave Matthews Band has been touring and packing out large venues since 1993. Some of the places they have sold out are New York Giant’s Football Stadium (1998, 2000, 2001), New York Central Park (2003), Golden Gat Park (2004), Boston Red Socks Baseball Stadium (2006) Atlanta’s Piedmont Park (2007), St. Louis Cardinals Baseball Stadium (2008). Each of these venues hold at least 50,000 people.

The Dave Matthews Band is having fun and enjoying what they do. If your lodge is not having fun either attending or staffing your events, then they will find an activity that is fun. They are on track to make 41.2 million dollars on the summer tour, and are ranked as one of the highest grossing tours of the summer. They have also spent the last thirteen years on the road touring. They are hosting their own festival (for the first time) which drew a crowd of 60,000 people. They also brought in some guests to perform with them on stage. When they were asked why they hosted such an event, Dave Matthews stated “So as every year progresses, we want to do something that sticks out a little bit.” People will not continue to come and watch them if they see the same thing year after year. Finally, the Dave Matthews Band has a plan. While they are still touring, they have intentions to work on a studio album in early 2006. They think ahead and do not throw things together at the last minute. Clearly, people are consistently attending their shows year after year.

In summary, Dave Matthews is a good model for membership retention because they are experienced (touring since 1993) and they excel at it (have hundreds of thousands of people come to see them every summer and make millions of dollars every summer). Why? Why are people continuously paying money to come and watch the Dave Matthews Band?

Compare and Contrast: 3-5 Minutes

Trainer Tip: It is imperative that you spend some time comparing and contrasting the following information. This part of the session makes the connection from the Dave Matthews Band and a traditional OA Lodge. Use the PowerPoint to your advantage for this section. You can introduce the idea of comparing the Dave Matthews Band with an OA Lodge. Then, you can introduce the Dave Matthews Band aspects and ask the audience what would be the same for the OA Lodge.

COMPARE & CONTRAST

Dave Matthews Band OA Lodge Band Lodge Leadership Audience Lodge/Participants Concert Lodge Event Set List Schedule Songs Activities Time – 3 hours Time – 36 hours Cost - $50 - $75 Cost – $20 Energy – Extremely High Energy – ?? Future Plans – studio albums & touring Future Plans – ??

You can see the similarities between the Dave Matthews Band and an OA Lodge. You might want to point out two not so obvious points. One, people are willing to pay between $50 - $75 dollars to attend a concert (3 hours), yet we can not get people to pay $20 for an entire weekend (36 hours). Why? Two, the Dave Matthews Band has a plan. Once they know what they will be doing and where they will be going long before a concert is over. Therefore, we should probably make event plans for an entire year. We should be promoting and advertising the spring event at the winter event. We can not do this unless we already have a plan for the event.

What is DMB doing to keep people coming back again and again? 30-40 Minutes Order of the Arrow Page 3 of 13 Boy Scouts of America 2009 NOAC Session L452 Dave Matthews Band Membership Retention Plan

WHAT IS THE DAVE MATTHEWS BAND DOING TO KEEP PEOPLE COMING BACK?

CONCERTS (EVENTS)

Trainer Tip: Make sure to introduce the clip. This is a live performance of the song Tripping Billies from 1995 found on the “Videos” DVD. Have the participants look for the number of people, what the audience is doing, and what is the relationship between the band and the audience. The fact that the performance is from 1995 is crucial, because you will see another performance from 2007 and you can compare the same things over a ten year span. Have the participants tell what they notice about the clip.

Roll Video Dave Mathew Band: “Tripping Billies” Time: 4:00

What did you notice about the audience? There were a large amount of people there. The entire audience was having fun and was energetic. Based off of the clip, do you think these people will come back again? What did you notice about the band? The band was energetic, loud, and having fun! If the band is not having fun, then the audience is not having fun. If the people who are visible at the event (lodge leadership) are not having fun, the more than likely the lodge members are not having fun.

If people like something, then they will continue to do it. If people like coming to DMB shows/ OA events then they will continue to come back. If people are not having fun, then they will leave and find something that is fun. If people are not having fun at DMB shows/ OA events, then they will leave and find something else that is fun.

DAVE’S THREE RULES

1. Do not use the same setlist as the before 2. Do not use the same selist as last year. 3. No leather pants.

Why does Dave Matthews have these three rules? Well, if he played the same show every night, then people would get bored and stop following him around. If we have the same event as the last event, and the event before that, then people will get bored and stop coming. DMB has people who only come to the Atlanta show, or only come to the New York show. Well, if he plays the same show as last year then they will stop coming. We have people who only come to the banquet or only spring fellowship, well if we never change our events, then people will stop coming. No leather pants means, if something does not work, then do not force it to work. Dave tried to wear leather pants one night, and he did not like it so he stop wearing them. We have to be able to change things and mix things up in order to keep people guessing what is going to happen next, and keep them coming back.

SETLISTS (SCHEDULE)

Trainer Tip: You should ask the participants what they notice about the set list. They will probably mention most of the points that you need to bring out. Then you can generate a small discussion as to why the set list varies (contains so many different types of songs).

The following is a set list from the 2007 performance in Atlanta, GA at Piedmont Park.

One Sweet World – 8:43 Two Step – 13:28 Cornbread (new song) – 6:07 Don’t Drink the Water – 12:53 You Might Die Trying – 7:50 Grey Street – 6:15 Order of the Arrow Page 4 of 13 Boy Scouts of America 2009 NOAC Session L452 Dave Matthews Band Membership Retention Plan

# 27 (new song) – 6:56 What Would You Say (featuring Warren Haynes) – 9:45 Melissa (cover song by The Allman Brothers) (featuring Greg Allman) – 6:50 Louisiana Bayou – 8:45 The Dreaming Tree – 15:33 Eh Hee (new song) – 5:13 So Much To Say – 4:27

Anyone Seen the Bridge? – 3:06 Too Much – 7:02 #40 – 2:35 Warehouse – 10:32 Stay (Wasting Time) – 6:53 All Along the Watchtower (cover song by Bob Dylan) – 9:42 Ants Marching – 8:09

What do you notice about the setlist (schedule for the event)? There are long & short songs, loud & soft songs, new & old songs, own & cover songs, and regular & rare songs. They also had some guests come out and play on some songs as well. Why do they have all of these different songs? The point of looking at the setlist is to see a wide variety of songs (activities) planned for the concert (event). You have to have a little bit for everyone. If DMB only played the new hit songs, then the die hard fans who wanted to hear the old, rare songs will stop coming. If DMB only played the long, jam songs, then he would lose the people who wanted to hear the short, lyrical songs (Dave Matthews singing instead of the band playing for a long time). If DMB only played the loud high energy songs, then the people who wanted to hear the soft, love songs would stop coming. All of these scenarios can be reversed for the other people, but the point is still the same.

Trainer Tip: Make sure to watch the video before hand. Each song is about two minutes long. After the clip is over, you want to compare and contrast the two songs. Why does the Dave Matthews Band have two songs that are so drastically different in the setlist? The answer is to have something for everyone. That way everyone has a good time, and will come back again. If time is an issue, then show each song for about 30 seconds so the participants can get a quick idea of the similarities and differences.

Roll Video Dave Matthews Band: Live at Piedmont Park: “Anyone Seen the Bridge…#40” Time: 1:12

Let us take a closer look at this setlist. We will watch two songs. The first is called “Anyone Seen the Bridge?” and the second is called “#40”. I want you to watch and pick out what is so different about these songs. What do you notice about the two songs? How are they different? Why does Dave Matthews Band have such drastically different songs?

Song: # 40 (soft, quiet, lyrics, for the most part only Dave Matthews plays, love song, short)

Song: Anyone Seen the Bridge? (loud, energetic, no lyrics, the entire band plays, all instruments, short)

The Dave Matthews Band has a wide variety of people attending their shows, so they need to do something for each kind of those people. If he does not, then he will eventually lose them. The same goes for our OA Lodge. We have lots of different types of arrowmen attending, and if we do not do something for each type (brand new, been there a few years, old guys) (ceremonies, patches, fellowship, work projects, etc.), then they will not return. If we have ceremony people coming to our events (just like long jam song people) and we do not have ceremonies (DMB does not play long jam songs), then they will stop coming.

Trainer Tip (optional): You could ask the participants to come up with different things we can do to keep everyone coming back. Or, what kinds of people do we have coming to our events, and what can we do to keep them coming back.

SONGS (ACTIVITIES)

The Dave Matthews Band has over 150 songs. Why do they need so many? They are in the entertainment business; therefore, they have to entertain people and keep them coming back. Concerts will never get old if DMB continues to play different songs, and continues to modify and change things.

Trainer Tip: Pass out the following articles: “i BELIEVE in love…”, “Shotgun Returns”, “07 Tour Ends with Guests Galore”, and “2008 Summer Tour Survey”. You will need to quickly read through each one (in order to save time) and emphasizing the main points. What you should notice is that the Dave Matthews Band continues to change songs and setlists. In addition, they mix things up to keep things fresh/new in order to keep the audience’s attention. If an audience member has a great time, then he will probably come back in order to find out what DMB is going to do next (he does not want to miss out).

“i BELIEVE in love…” talks about DMB playing an old rare song. The audience loved it and wants to hear it again. “Shotgun Returns” talks about DMB debuting a new song that the audience is crazy about and can not get enough of it. “07 Tour Ends with Guests Galore” talks about how DMB not played a super old song, #34, but added lyrics to it. He also had John Mayer play on the song #41and the Marley Brothers play on a cover song, Exodus. Also, DMB did not play any Everyday or Stand Up songs (the two least favorite albums). Again, if the audience (participant) attends one of these shows, then he will probably come back because he does not want to miss out on what might happen next. You should notice that DMB is continually mixing things up in order to keep the audiences attention. They are also asking the audience what they liked and what they want.

The following points needed to be made with the first four articles: 1.) Bring back an old fan favorites, 2.) Try something new, 3.) Keep people guessing what will happen next, and 4.) Ask the audience/lodge what they want.

Trainer Tip: Pass out the following articles: “Aloha, Dave and Tim”, “The Dalai Lama Himself!”, “Buy a Ticket, Get Free Music”, and “Free DMB Show At Your College Campus”. Split the participants into four groups, and assign each group an article. Have each group read the assigned article, then quickly ask each group to give one or two sentences what the article was about. What you should notice, and you may have to point out, is that all the articles deal with DMB trying something new.

“Aloha, Dave and Tim” is about Dave Matthews and Tim Reynolds (a good friend who plays with Dave Mathews) travel to Hawaii for the first time to play a concert (new venue). “The Dalai Lama Himself!” is about Dave Matthews playing a concert and then discussing world issues with the Dalai Lama (a special guest comes to the concert/event). “Buy a Ticket, Get Free Music” is about a promotion that DMB tried in order to get people to come to the shows. If you purchased a ticket through ticket master, then after the tour you were able to download free music from the tour. Maybe we could offer free incentives for people who come to the events? He also tried a new marketing technique by performing a free concert. The main point behind these four articles if that DMB tried something new. Sometimes it worked and they did it again, and sometimes it did not work. Either way, they are reaching out in order to get people at their shows. We have to try new things (either activities or promoting our events) in order to keep people coming back. If we do not do anything new, then people will get bored, and go find something else to do.

The following points need to made about the second four articles: 1.) Try something totally off the wall, 2.) Try new venues, 3.) Bring in a guest or someone special, and 4.) Try new Marketing & Advertising Techniques.

SUMMARY OF CONCERTS, SETLISTS, AND SONGS

When you are planning your events, you need to make sure that you have activities for all types of arrowmen. You need to have some old & new, long & short, loud & soft songs so everyone has something they like. You also need to mix things up and try something new. You can not keep doing the same old thing if you want people to keep coming back. When you try something new it may be a success or failure. If it is a success, then great you added another song, but if it is a failure then drop it and move on. Do not force something if it is not working (no leather pants).

Make Them Feel Special & Important: 7-10 Minutes

Let us take a closer look at a couple more of Dave Matthews Band Songs.

Advance PP Slide “Remember Two Things – Song Breakdown

Take a look at the Remember Two Things album slide. Notice how many times the song “Ants Marching” has been played (over 1000 times). Why has this song been played so many times?

Roll Video Dave Matthews Band: Live at Piedmont Park: “Ants Marching” Time: 1:00

Dave Matthews Band gives the audience a chance to participate. The audience is now a part of the band even if it is for a few seconds. The audience is singing, the audience is on the CD.

Advance PP Slide “Under the Table and Singing – Song Breakdown

Take a look at the Under the Table and Dreaming album slide. Notice how many times the song “Warehouse” has been played (over 700 times). Why has this song been played so many times?

Roll Video Dave Matthews Band: Live at Piedmont Park: “Warehouse” Time: 1:00

Again, the Dave Matthews Band gives the audience a part to play. Again, they are a member of the band. If they (the audience) is not there then who will sing the part? The audience feels important! The audience feels like they have a role, a purpose, a point in being there. They have to come back, or will certainly want to come back, in order to sing ‘their’ part. The same is true for our OA Lodges. If we feel important we will come back in order to fulfill our role. If we are not there then how will it get done? We feel satisfied, and will continue to return when we are valued. If we are not valued, then we will certainly not come back.

Ordeal Management: 10 Minutes:

The OA Ordeal is not the best marketing tool for membership retention. For instance, we make the first time concert goers (candidates), the people we need to make a great impression on so they want to come back, work hard all day long with little or no food and to top it all off they cannot talk all weekend. However, there is a reason why we do all of these things, but it is hard to explain that to a candidate. The induction principles are not going anywhere, so we need to make this a very fun, social, and memorable experience.

TESTS OF THE ORDEAL

Scant Food: While the candidates must eat scant food during the ordeal, the membership, especially the leadership, must be respectful during the process. Membership should not publicize that they are eating normal meals and should never taunt the candidate during this process.

Silence: Membership should respect the vow of silence by not speaking when in the presence of the candidates.

Arduous Labor: The candidates should witness the members providing service “along side them”. This is not to mean that the candidates and membership work on the same project. The candidates should see the membership in “work clothes” and they should be a dirty as the candidates are. Class A uniform should not be the uniform of the day for any of the members especially the leadership (lead by example). Nothing is more negative to the candidate and the general membership than seeing the lodge chief and lodge advisor in class A uniform standing around looking presidential. The candidates should feel appreciated for the service that they have provided. They should have projects that are well planned, meaningful and worthwhile. Busy work is not good for moral. Candidates should be proud of the service that they are providing.

Solitude: We lose more members to “sash and dash” and “ordeal wonders” than any other. This is partly because the induction principles do not allow for the candidates to meet new people and build new friendship. While they do meet their fellow candidates Friday night and spend all day with them they do not get to talk with them and build friendships. We as lodge leaders should understand that and plan accordingly. Once the ceremony is over Saturday night they are no longer under a vow of silence and they are able to socialize with their new brothers. Lodges should take advantage of this time. Since the order cannot “recruit new members” We should focus on retaining them. When a new arrowman has just been inducted we should fuel that excitement. There is no better way of doing that then having a party. Saturday night once the ordeal process is over the lodge leadership should plan a social event. This, more that any other time, is where you are going to retain members. They are excited and they want to get to know the people they spent the weekend with and want to learn more about the Order. This party is also the perfect time for the new arrowman to get involved in some leadership activities.

Summary: We need to hold proper, respectful, and meaningful ordeals. The candidates should feel appreciated. On top of that, we need to make time for the candidates to ask questions, and have fun. Saturday night of your ordeals should be the most exciting time all year.

Recruiting New Arrowmen: 10 Minutes

TYPES OF ARROWMEN Type 1: This type of arrowman is the easiest to retain. They typically are the little brother or son of an already active brother. They want to be involved. They need to be offered a job to do. The lodge leadership should be actively seeking these type of arrowman and should be prepared to offer them a job at the next event. The job can be as simple as raising flags or helping with registration or helping the ceremony chairman get the council ring prepared.

Type 2: This type of arrowman wants to be involved but doesn’t know anyone and does not know how to get involved. They typically know only the members that are in their troop and if they are not serving in a leadership role then they will get lost in the shuffle. Lodge leadership needs to identify this type of arrowman and introduce them to other members. Offering them a job may scare them away at first but befriending them goes along way in retaining them.

Type 3: This is your classical sash and dash or ordeal wonder. They are there for the sash and can’t wait to get home. But we can encourage them to live a life of cheerful service and ask them to complete the induction process by obtaining brotherhood. While most of these arrowman unfortunately may not stay in the scouting program for much longer, the order may can help them spark a new interest in Scouting. Providing fun and enjoyable activities may balance some of the negative experiences.

Communication: 10 Minutes

What would happen if no one knew when or where the Dave Matthews Band is playing? What would happen if lodge members did not know when or where the function was? Well, in both situations, people would not come and not attend. Eventually, people would stop coming altogether. Therefore, we have to communicate with our lodge members!

Advance PP Slide “Communication”

How are some ways that DMB communicates with it’s fans? How do fans get information about their favorite band? [Ask the question, and let the participants throw out answers.] DMB has a phenomenal website, email list, fan club, radio & TV, videos on You Tube, articles in magazines, and articles on other non-official websites where fans get news and updates on the band.

What are some ways we can communicate with our members? Obviously, we do not have all the resources Dave Matthews Band does, but why can’t we have a phenomenal website, email list, great newsletters, and call-a-thons? Could you put a video on You-Tube? Do you have an efficient website?

Advance PP Slides “Dave Matthews Band Website”

Let’s take a quick look at Dave Matthews Band Website. What are some things that you see they may help membership retention? The news updates (lodge news article & updates) are clearly visible in the top left, and the tour dates (calendar) are in the top right. Pre-Order the new album in the top center (register for the next event or buy lodge flaps). You can scroll down and see how everything is clearly accessible, organized, clean, and easy to navigate. There are places (the horizontal menu at the top) to dig deeper if you wish. You can explore the history, biographies, news or visit the store. Can the lodge provide it’s trading post online as a service to it’s membership? However, the website presents the news, dates, locations, events, and things to keep you up to date front and center on the site.

Advance PP Slides “Newsletters and Emails”

Look at some of the headlines that are found in the news section. Most of them are about how you can come and see them. They are about people coming out and attending events. If people do not know about them, then how are they supposed to come?

 Official: Fenway is the Boston Location (March 5, 2009)  Additional European Dates Added (February 23, 2009)  Summer Tour Dates; Album Pushed to June 2nd (February 19, 2009)  DMB and Bruce (Springsteen to ‘Rock Hard’ in London (February 13, 2009)  DMB headlining July Festival in Portugal (February 18, 2009)  Reminder: Tickets On-Sale This Friday and Saturday (January 15, 2009)  Farm Aid on Satellite/Webcast (September 20, 2008)  VIP/Meet And Greet for MSG up for Auction (June 1, 2008)  DMB to Spend the 4th in Michigan (February 13, 2008)

Models for Membership Retention: 3-5 Minutes

Who or what are some other companies, businesses, or organizations that can we look at as models for membership retention? When we get home, who can we research or look up that is good at membership retention? Find out what they are doing to make themselves successful at membership retention, and let us model their practices. What does their events, communications techniques, website, philosophy look like? Can we use any of it?

Conclusion: 3-5 Minutes

The Dave Matthews Band has brought forth some great ideas and techniques that we can use in order to have membership retention.

. Do Stuff! If you do not do anything (either hold events or activities at your events), then people will stop coming. . Change things up. Keep things fun and exciting. . Try new things. Sometimes it works, sometimes it does not. No leather pants. So, if it does not work then do not force it. . Bring back the fan favorites. (Keep things new and different.) . Ask the audience what they might like to do. . Make the audience feel important. . Communication is crucial to have people come back. You have to communicate.

APPENDIX: FREQUENTLY ASKED QUESTIONS

Q1: Who wrote this syllabus for the 2009 NOAC?

A2: Scotty Keenan, [email protected], 251-459-4154 14658 Silveroak Loop, Silverhill, AL 36576

Thad Hendrix, [email protected], 251-408-2617 184 June Street, Mobile, AL 36608

Q2: Where do I get all of these Dave Matthews Band resources? A2: The DVDs can be found at the Dave Matthews Band Official Website. The setlists, song statistics, and news articles can be found on a fan website called antsmarching.org.

Q3: I understand that I need to make my lodge events fun, enjoyable, and keep things changing, but how do I do that? A3: You need to create a planning guide for each event. Save these planning guides, and after several years you have lots of activities to choose from. You may want to look at other NOAC syllabi discussing event planning.

Q4: Should we change the tests of the Ordeal? A4: Absolutely not! Your ordeal needs to follow every standard in the Guide to Inductions. All this session suggests is that you can plan activities to make the ordeal more enjoyable. Some ideas are quality service projects and a big party Saturday night after the ceremony is over.

Q5: Do we need to stop having work projects at events? A5: Absolutely not! This session is not discouraging or promoting the elimination of service projects or cheerful service. Cheerful service is a vital part of the Order of the Arrow which causes life time change in our lives. Every council and camp is different. Each council has different projects Order of the Arrow Page 10 of 13 Boy Scouts of America 2009 NOAC Session L452 Dave Matthews Band Membership Retention Plan

and issues, so service projects will and should vary. You should definitely have service projects at your events. However, you should also offer numerous other activities in addition to the work projects.

APPENDIX: RECOMMENDED FLIPCHARTS/SLIDES

The following is a recommended list of flip chart pages that can be used for visual presentation.

Dave Matthews What is Membership DMB & OA Lodge Retention? Band Compare and Contrast Membership Retention Plan Why is Membership What is DMB doing to Retention important? keep people coming “How to succeed with back? Membership Retention” Why should we look at Dave Matthews Band ?

Pag Pag Pag e e e 1 2 3

Concerts Make them feel special Ordeal Management & important. Scant food Setlists Arduous Labor

Songs Silence

Solitude

Summary

Pag Pag Pag e e e 4 5 6

Recruiting New Communication Homework Leaders Summary Websites 3 Types of Arrowmen & Newsletters Conclusion Telephone Calls

Pag Pag Pag e e e 7 8 9 Order of the Arrow Page 12 of 13 Boy Scouts of America 2009 NOAC Session L452 Dave Matthews Band Membership Retention Plan

APPENDIX: SOURCE MATERIALS AND RESOUCES

Order of the Arrow Website http://www.oa-bsa.org

2008 Order of the Arrow Field Operations Guide http://www.oa-bsa.org/resources/pubs/FOG-2008.pdf

2008 Order of the Arrow Guide to Inductions http://www.oa-bsa.org/resources/pubs/FOG-2008.pdf

Dave Matthews Band Website http://www.davematthewsband.com

Antmarching Website (fan website for news articles and up-to-date listings of how many times a song has been played) http://www.antsmarching.org  “i BELIEVE in love …”  “Shotgun Returns!”  “07 Tour Ends with Guests Galore”  “2008 Summer Survey”  “Aloha, Dave and Tim”  “The Dalai Lama Himself!”  “Buy A Ticket, Get Free Music”  “Free DMB Show At Your College Campus!”

Dave Matthews Band: Videos 1994-2001 DVD (Can be purchased from www.dmband.com)

Dave Matthews Band: Live at Piedmont Park DVD (Can be purchased from www.dmband.com)

Order of the Arrow Page 13 of 13 Boy Scouts of America