A Photographic Context to Celebrate the 150Th Anniversary of Novoceram

JOYEUX ANNIVERSAIRE NOVOCERAM A photographic context to celebrate the 150th anniversary of Novoceram

Novoceram, a French manufacturer of ceramic since 1863, celebrates its 150th anniversary engaging its fans in a photographic contest on Social Media: their pictures become the protagonists in Novoceram Stand at Cersaie 2013, the International Exhibition of Ceramic Tile and Bathroom Furnishings in Bologna.

PRESS RELEASE

Novoceram, a French manufacturer of ceramic since 1863, celebrates its 150th anniversary with “Joyeux Anniversaire Novoceram“: a photographic online contest-game which involves all the Novoceram Fans on Facebook. All the Fans are invited to post a photo while showing the message “Happy anniversary Novoceram!” written or composed in any way they prefer.

The best and most fun photos are not only awarded with Amazon coupons, but can also become protagonists of the Stand Novoceram has created for Cersaie 2013, the International Exhibition of Ceramic Tile and Bathroom Furnishings in Bologna.

To celebrate this significant symbolic Anniversary, the Company has realized a booth known as “The Party”, designed by the interior designer Francesco Catalano, a reinterpretation of the reknowned film-set of “Hollywood Party” by Blake Edwards (1968): a villa in modernist style, imagined as the home site of a couple of refined art collectors, who has furnished it with some of the great classics of past and present design and with contemporary artworks such as the sculptures of Paolo Fiorellini.

Among this renowned artworks are installed also the pictures selected from the photographic contest: transformed into black-and-white photos, enriched by chic American frames, made the most by large passe-partout, the pictures taken by Fans become valuable paintings, which reveal only at a second look their underlying irony and the greeting message they were designed for.

To discover the other secrets of “Joyeux Anniversaire Novoceram” and to enjoy (again) the other marketing initiatives by Novoceram, visit our Website or Facebook page.

INFORMATION AND INTERVIEWS: Our press office, the whole Novoceram team and Management are at your disposal for any further information or for an interview about the booths, the products or the company. Do not hesitate to contact us at: [email protected]

Novoceram sas – Z.I. Orti, Laveyron BP44120 – 26241 Saint Vallier sur Rhône Cedex FRANCE - +33 (0)475 23 50 23 - www.novoceram.it JOYEUX ANNIVERSAIRE NOVOCERAM A photographic context to celebrate the 150th anniversary of Novoceram

SYNTHETICAL INFORMATION NAME : Joyeux Anniversaire Novoceram CONTEXT: 150th anniversary of Novoceram TYPOLOGY: Online contest and exposition on fair stand at Cersaie 2013 CONCEPT : Engage Facebook Fans of Novoceram on the 150th anniversary. DATE : July-September 2013 WEB E SOCIAL NETWORK

OFFICIAL WEBSITE : novoceram.com FACEBOOK : facebook.com/novoceram TWITTER : twitter.com/novoceram GOOGLE+ : plus.google.com/+novoceram PINTEREST : pinterest.com/novoceram/ LINKEDIN : linkedin.com/company/novoceram YOUTUBE : youtube.com/user/novoceram FLICKR : flickr.com/photos/novoceram THE COMPANY The story of Novoceram started in 1863 in Saint-Vallier-sur-Rhône. With its 4 million m2 of annual production, 40 million Euros of sales, a production site surface of 90,000 m2 and 170 employees, the company is one of the leading producers of ceramic tiles in France. The first French ceramic tile company to obtain the Ecolabel award and the only French ceramic producer to obtain the ISO 14001 certification for its environmental management system, since 2000 Novoceram has been part of the Gruppo Concorde, one of the largest producers of ceramic tiles in Europe.

Novoceram sas – Z.I. Orti, Laveyron BP44120 – 26241 Saint Vallier sur Rhône Cedex FRANCE - +33 (0)475 23 50 23 - www.novoceram.it