Section 5. Selection Stage Questions

Annex B1 - Quality Response (Lot 1)

Includes:

 Evaluation Criteria Summary

 Section 5. Selection Stage Questions - To be completed by bidders applying for Lot 1.

 Section 6. Award Stage Questions - To be completed by bidders applying for Lot 1.

SHG_Design Services FA_Annex B1 – Quality Response (Lot 1) 1 Evaluation Criteria Summary

Stage 1 - Selection Process

The overall split over this evaluation stage is as follows: Criteria % Weighting Quality 100% - Evaluation of Tender Responses

Selection Stage Questions Scoring/ Weighting Section 5 shall be evaluated on a merit basis and as such where answers exceed the specification and/ or expected response they will score higher.

The evaluation criteria to be adopted for these questions will be split as follows:

Lot 1: Ad-Hoc Jobs Quality Criteria (= 100% Weighting) % Weighting Selection Stage Questions (Lot1)  Design Services Experience (Q1) 15  Creativity (Q2, Q3) 35  Innovation (Q4, Q5) 25  Added Value (Q6) 15  Account Management (Q7) 10 100

Methodology

The quality/ technical evaluation will be conducted for all Lots as per paragraph 2.1.4 Quality Evaluation.

Stage Progression

We will take the top scoring companies from Stage 1 - Selection Process forward to Stage 2 - Award Process as per table below:

Lot Top scoring companies invited to Stage 2 Lot 1: Ad-Hoc Jobs 8

Stage 2 - Award Process The overall split over this evaluation stage is as follows: Criteria % Weighting Quality 50% - Evaluation of Tender Responses - Formal interview Price 50%

Award Stage Questions Scoring/ Weighting

SHG_Design Services FA_Annex B1 – Quality Response (Lot 1) 2 Section 6 shall be evaluated on a merit basis and as such where answers exceed the specification and/ or expected response they will score higher.

The evaluation criteria to be adopted for these questions will be split as follows:

Lot 1: Ad-Hoc Jobs Quality Criteria (= 100% Weighting) % Weighting Award Stage Questions/ Interview (Lot1)  Brief (Q1) 50 50

Methodology

The quality/ technical evaluation will be conducted for all Lots as per paragraph 2.1.4 Quality Evaluation.

SHG_Design Services FA_Annex B1 – Quality Response (Lot 1) 3 Section 5. Selection Stage Questions (Merit Based)

Note for Bidder: Please be as specific and concise as possible, and all answers are to be limited All Appendices you provide should be clearly and accurately labelled within both the hard/ paper and electronic copy returns. Within the Appendices you may only refer to technical tools such as diagrams, tables and pictures without having an effect on the word count and no hyperlinks should be used.

Design Services Experience Q1 Please provide one example of your experience in relation to each of the below: A. A5 brochures B. Posters C. Annual or financial reports D. Merchandise and marketing material

The examples should refer to works performed during the past five years. The examples provided can be from the same project and/ or from different projects.

For each example provided please include: - The reference point within your ITT response (e.g. A5 brochure example - Appendix A); - The name of the organisations for which the services were performed; and - A brief description/ explanation of the example provided (max 100 words for each example).

A. A5 brochures File name: Name of client: Brief Description (max 100 words): Please include number of words used:

B. Posters File name: Name of client: Brief Description (max 100 words): Please include number of words used:

C. Annual or financial reports File name: Name of client: Brief Description (max 100 words): Please include number of words used:

SHG_Design Services FA_Annex B1 – Quality Response (Lot 1) 4 D. Merchandise and marketing material File name: Name of client: Brief Description (max 100 words): Please include number of words used:

Creativity Q2 Please provide an example of when you had to think creatively to find a solution to a client’s design problem and what the outcome was. Please detail the obstacles encountered and how they were overcome. Please include copy of the final work. (max 300 words)

Please include number of words used:

Q3 Give an example of a time you have worked within an organisation’s brand guidelines to provide a creative end product. Please include copy of the work. (max 300 words)

Innovation Q4 Please explain how your organisation keeps up to date with the changing and emerging trends in the design and digital world. (max 300 words)

Q5 Please explain an occasion when you thought innovatively to achieve a better result for the client and the benefits that were provided as a result. Please provide copy of the work. (max 300 words)

Added Value Q6 Please provide examples of how you added value to the services provided, either through work or additional (no cost) services. (max 300 words)

SHG_Design Services FA_Annex B1 – Quality Response (Lot 1) 5 Please include number of words used:

Account Management Q7 Please explain your current approach to account management. (max 300 words)

SHG_Design Services FA_Annex B1 – Quality Response (Lot 1) 6 Section 6. Award Stage Questions (Merit Based)

Q1. Brief

Southern Housing Group is launching its new corporate plan in 2014. The corporate plan dictates the direction of the business for the next three years and includes the six strategic objectives. The six objectives are to;

 Provide strong leadership  Have a passion for housing  Work with integrity  Be accountable  Be innovative  Provide quality housing

The budget for this project is £2,000

To effectively launch the plan, we need an integrated launch campaign that will engage staff visually across a range of mediums. We need you to design a range of materials to promote the corporate plan. These are:  A desk drop printed item, or other promotional piece  A4 flyer to be inserted into payslips, promoting our six objectives  An A3 poster for internal use in our offices  A set of thumbnail icons (150 x 150px) to represent each objective that can be used on our intranet and in publications. File/s Name:

SHG_Design Services FA_Annex B1 – Quality Response (Lot 1) 7