Oklahoma State University-Okmulgee s11

1. Oklahoma State University Institute of Technology 2. Face-to-Face Common Syllabus Fall 2017

VIS 1203 Introduction to Typography Type measurement, methods of type, production, historical survey of type, use of type and type design are covered.

Course Purpose: The purpose of Introduction to Typography is to introduce the learner to the critically important role of typography in design and visual communication.

Type of course: Theory/Lab. Credit Hours: 3; Total hours of theory per semester: 25; Total hours of lab for the semester: 50. Class length Full Semester Class days and times: Tuesdays, Thursdays 3:00-5:25 pm Prerequisites: GRD 1133, GRD 1143. Co-requisite: VIS 1123.

Instructor Name: Mary Miller Instructor Phone: (918) 293-5170 Office: Vis Com Bldg. Room #102 Instructor email: [email protected] Contact: My preferred method of contact is email. Please allow 24-48 hours to return your correspondence during the normal workweek.

Instructor's Office Hours: Tuesday 9:00-10:15 AM

Division Name: Visual Communications Division’s Main Phone: 918-293-5050

REQUIRED TEXT, REFERENCES, AND MATERIALS Texts: Typographic Design: Form and Communication, 6thEdition by Rob Carter, Ben Day, Philip Meggs. Wiley Publishing, ISBN 0-470-64821-6. Typographic Specimens: The Great Typefaces by Philip Meggs, Rob Carter, Wiley Pub. ISBN 0-471-28429-7 Making and Breaking the Grid by Timothy Samara, Rockport Pub. ISBN 978-1- 59253-125-7 Materials: Materials needed include: Three-ring binder, notebook paper, fine point black Sharpie pen, 1) 15 inch x 20 inch hot press illustration board, approx. 6 inch x 9 inch sketchbook (unlined), Staedtler Mars Technico lead holder, 2mm HB (200 E2- HB) carbon leads and Berol tub sharpener, minimum of 2 external storage devices (look for discounts or rebates), E-scale, and pica pole/ruler (Made in the USA) indicating inches, picas, and points. Estimated Cost for Materials: $100 Based on current bookstore cost

Updated: January 2017 Page 1 of 8 Upon completion of the course, students should:

Course Objectives Assessment of Objectives

1. Demonstrate the correct use of internet, library, publications, books, manuals, etc. to research industry specific terms, practices, techniques, mediums, media, resources, and trends. 2. Analyze appropriate language communications specific to the design industry. 3. Illustrate professional typography through the use of software and/or hand skills. 4. Write content such as body copy, sub-heads, headlines and call-to-action for brand design marketing and communications. 5. Design projects with different units of measure, integrating typographical principles and page layout skills. 6. Create typographic renderings, typographic styles and customized type. 7. Analyze letterforms, fonts, paragraphs, spacing, scale and form. 8. Create precise letterforms and typographical design examples.

Aspects of the course objective assessments may be used in the university’s assessment of student learning. If applicable, an asterisk (*) above indicates this course is used in the university assessment program.

COURSE ACTIVITIES In this course students will:  Read text and participate in class discussions of readings.  Participate in in-class activities, projects, and demonstrations.  Develop and complete projects as assigned from book/s.  Develop and complete projects as assigned by instructor.  Keep a class notebook that will be graded at midterm and final.  Design and complete a final project.  Take examinations.  Complete reading assignments.  May be required to do quizzes.

2 EVALUATION - GRADES WILL BE BASED ON THE QUALITY AND COMPLETION OF THESE TAS KS: Assignments...... 50% Performance...... 20% (This includes participating in demos, lectures, Tests...... 30% in-class projects and quizzes.)

Total...... 100% *The student’s grade for this assignment will be used in the university’s assessment of student learning. A 70% competency or higher receives a Pass rating. This Pass/Fail rating is independent of the student’s course grade.

Daily and/or weekly quizzes, small weekly assignments and similar type projects: Normal return time to student by next class meeting or no later than one (1) week.

Extensive assignments, large lab projects, extensive quizzes, exams and similar type projects: Normal return time to students in one (1) to two (2) weeks.

AUTHORIZED TOOLS Students may use any/all course materials, including books and notes, while participating in classroom activities but not quizzes or written tests. All quizzes and written assignments are to be completed independently; no collaboration with classmates is permitted and any instance of such will be considered academic dishonesty.

COURSE ASSIGNMENTS Unless otherwise specified by your instructor, all assignments will include the student’s name, the assignment sheet, printout, and the unflattened computer file for evaluation. Method of submitting files is determined by the instructor and will be stated with each assignment. Proofread your documents carefully. Each typographic, spelling, or grammatical error will receive a minimum deduction of three points. (See Summary of Student Grade Evaluation.) Each student is expected to produce original work. (See Syllabus for Academic Dishonesty.) Copying assignments, or disks/files will result in zero points for each party involved. Copying assignments or illegal use of software may result in the student being withdrawn from the course. It is illegal to pirate software, images, or music. This course will require hours of outside class time or lab use. Open building and lab hours are set by the division chair and determined each semester and will be posted for your convenience.

LATE WORK Ten percent (10%) of the total possible points for a project will be deducted from the final grade for each day (not including weekends) a deadline is missed. The same deduction will be applied to missing special presentations or demonstrations unless otherwise specified with project instructions. Any work handed in unfinished will be considered incomplete and can be counted as a zero. The final project will not be accepted after due date specified with project instructions.

COURSE NOTEBOOK A class notebook will be neatly kept in a three ring binder and divided into sections with tab dividers. Lecture and demonstration information (notes), handouts, graded projects, thumbnails,

Updated: January 2017 Page 3 of 8 tests, quizzes, and a morgue file will be kept therein. To serve as a useful tool during your learning process, your notebook should be brought to class daily. Notebooks will be evaluated a minimum of twice within the trimester, once just prior to mid-term and again prior to the end of the semester. The instructor will give the dates for this evaluation. The two notebook grades will be awarded based on the completeness and orderliness of the notebook (sectioning and tabs must be used). These notebook grades are valued as part of the performance grade criteria.

COURSE TESTS AND QUIZZES Tests and quizzes will be given in conjunction with units of study. Tests will only be given at the announced time. Makeup of tests is at the instructor’s discretion based on significant circumstances. The midterm test will only be given during midterm week. The final exam will only be given during final week. Quizzes are given randomly throughout the trimester and may be given at the beginning or end of any class period. Students must be in class and on time to take the quizzes. Quizzes cannot be made up.

COURSE PERFORMANCE Assignments are given with demonstrations on how to accomplish them. Often, shortcuts and helpful tips are given on how to get the job done in the most expedient, efficient production manner. Reading material, handouts, or other resource materials are given out at this time. Students are required to take thorough notes on the step-by-step instructions. Lectures and demonstrations missed will not be made up. If students come to class late, it is their responsibility to check in with the instructor at the end of class, or they will be recorded as absent. Students are expected to work with others, use time effectively, be dependable, and be responsible for and respectful of their own area as well as other students and the school’s property. Students are expected to dress in an appropriate manner and behave professionally at all times. Acceptable performance / behavior will include, but not be limited to, the demonstration of:  Good work ethic  Dress and language use appropriate for professional workplace  Positive attitude  Wise use of class time  Working well with others; respecting and not disrupting others  Regular attendance in class  Being prepared for class  Participation in class discussions, demonstrations, and projects  Accurately following written and verbal instructions  Meeting deadline schedules  Leaving your work area neat at the end of class  Following all computer use and lab rules and school policies Use of Cell phones is not permitted in class. We respectfully request that all cell phones be set to no audible noise and that students not interrupt lectures or demonstrations by leaving class to conduct personal business. Lectures and demonstrations will not be repeated.

4 The use of iPods, or other individual music players, is not permitted in class except at the permission of the instructor. Lectures and demonstrations will not be repeated and attention in class is necessary to do well.

COMPUTER LAB AND CLASSROOM POLICIES Open lab hours are set by the department head and determined each semester. Lab hours available outside class use will be posted for your convenience. • No food or drink, even with a lid, is allowed in labs at any time. • All workstations must be left clean and neat, computers shut down, and chairs pushed up to the table upon leaving the lab. • Keep printer paper stacked neatly in its proper place next to the printer. • Only currently enrolled Vis Com students with proper prerequisites are allowed in the labs. Space in the labs is on a first come first serve basis. • No disruptive behavior or horseplay in the labs. This includes loud or disruptive music. Treat each other and the equipment with respect. • If experiencing a computer problem, students are to fill out the pink problem sheets and leave a detailed description of any problem they have in the lab. During open lab times lab monitors are not there to troubleshoot student’s problems during open lab times. • All Visual Communication building labs will have a stated closing time. Please manage your time so that you are prepared to leave at the appropriate time. NO EXCEPTIONS. All labs may close when there are storms in order to protect equipment. • During open lab times, students are required to print their name legibly on the Computer Lab Sign-In Sheet with the computer station number where they are working. Do not leave your computer except for short breaks. Simply having a file open and your personal belongings at the computer will not mark your place for an extended period of time. • Use of the Internet is for academic purposes only. A student needing to work on a project will always take priority. Students are not allowed to play games in the labs. Maturity and discretion is expected of students at all times. Violation of this policy can result in loss of use of the lab or other disciplinary action at the discretion of the Division Chair. • Students agree to treat the school’s equipment and software with respect at all times. By signing the form (found on the last page of this course outline), the student agrees to act in an ethical manner and not be disruptive to the organization, ownership, and configuration of the computers. This includes, but is not limited to, reconfiguring, hacking, bootlegging of software, and destruction of property.

SYLLABUS ATTACHMENT View the Syllabus Attachment, which contains other important information, by visiting http://osuit.edu/center/student_syllabus_information

Updated: January 2017 Page 5 of 8 SUMMARY OF STUDENT GRADE EVALUATION: Note that this may change.

Assignments: (Weighted at 50% of the grade) Project 1 100 pts. Project 2 100 pts. Project 3 100 pts. Project 4 100 pts. Project 5 100 pts. Project 6 100 pts. Project 7 100 pts.

Quizzes: (Weighted with student’s Performance grade at 20% of the grade) Note that your Performance grade also includes attitude and class participation. As many as 6 unannounced quizzes may be given randomly throughout the trimester. Each quiz is worth 100 points and will cover material given in lecture, video, or assigned reading. Quizzes are counted as part of the Performance grade. Students must be in attendance and in class on time to be allowed to take unannounced quizzes as they cannot be made up. Midterm Notebook (Performance grade) 100 pts. Final Notebook (Performance grade) 100 pts.

Tests: (Weighted at 30% of the grade) Tests are given at the discretion of the instructor) Test 1 Ancient Writing Systems 100 pts. Test 2 Type Anatomy 100 pts. Test 3 Type Classifications 100 pts. Test 4 Legibility 100 pts. Test 5 Typographic Grids 100 pts. Test 6 Measuring, Spacing, Basic Rules of Type Use 100 pts. Test 7 Syntax 100 pts. Comprehensive Written Final Exam 100 pts.

COURSE OUTLINE AND SCHEDULE Note that these are subject to change at the discretion of the instructor. Reading assignments are from Typographic Design: Form and Communication and Making and Breaking the Grid. Textbooks, tools and materials, and current project must be with you every class. Due dates for assignments are given verbally in class. (Projects are subject to change.)

Course Schedule Course Outline Topic Assignment Due Date Schedule Day/Week 1 Class Intro Info & TD: F&C reading: Ch 1, 9-7-17 Overview of Typography Handouts, Day/Week 2 Type history from the Video 9-12-17 beginning to modernity Video 9-14-17

6 Day/Week 3 Type Anatomy Test over type history F.O.C. 9-19-17 Type Anatomy TD: F&C reading: Ch 2 9-21-17 Day/Week 4 Project 1 Acronym Logo Test over Anatomy F.O.C. 9-26-17 Project 1: working 9-26-17 Legibility 9-28-17 Project 1 working Day/Week 5 Legibility Project 1: due F.O.C. 10-3-17 Project 2 Wordmark Legibility test F.O.C. 10-3-17 10-5-17 Project 2: working

Day/Week 6 Project 2 Project 2 working 10-10-17 Project 2 due: E.O.C. 10-12-17 Typographic Grid 10-12-17

Day/Week 7 Project 3: Headlines Project :3 1 Day In-Class Project 10-16-17 10-16-17 Project 3: Due E.O.C. 10-18-17 Script Phrase Assignment Typographic Grid Test F.O.C.

Day/Week 8 Syntax & Communication Project 4: working 10-25-17 Project 4: working 10-27-17 Project 4 Script Phrase

Day/Week 9 Project 4: Project 4: working 10-30-17 Syntax & Communication Test 10-30-17 11-1-17 Project 4 due: E.O.C. Day/Week 10 Project 5: infographic Project 5: working 11-6-17 Project 5: working 11-8-17

Day/Week 11 Project 5 Project 5: working 11-13-17 Project 5: working 11-15-17

Day/Week 12 Project 5: Project 5: due E.O.C. 11-20-17 Thanksgiving Holiday/No Class 11-22-17

Day/Week 13 Final Project 6: magazine Final Project 6: working 11-27-17 article design Final Project 6: working 11-29-17

Day/Week 14 Final Project 6 Final Project 6: working 12-4-17 Final Project 6: working 12-6-17 Day/Week 15 Project 6 Final Project working.: 12-11-17 Final Project due E.O.C.: 12-13-17

[*E.O.C. means End of Class] For the enhancement of the students’ learning experience,

Updated: January 2017 Page 7 of 8 the schedule is subject to change at instructor discretion.