Person Specification s7

Job Description

Job title: Data Officer Department/Faculty: School of Management Grade: 6 Location: Marketing & External Relations Office (East Building 3.2)

Purpose of the job:

To undertake data analysis and market research to help raise the profile and enhance the reputation of the School of Management. Leading on data integrity and managing data collection for the School’s submissions to key programme rankings, this role will help inform how best to; increase graduate advocacy, enhance existing programme content, increase student recruitment, and develop new programmes.

In fulfilling these functions, the post holder will foster and maintain a regular working relationship with the University of Bath’s Marketing & Communications Team, the Alumni Relations and Development Team as well as colleagues across the School.

Responsible to:

The Special Projects Manager

Staff management responsibility:

No direct management – will supervise and direct students as part of data collection for rankings, market research etc.

Special conditions:

Duties and Responsibilities: 1 Rankings and Data integrity: To maintain and improve the School’s performance in specific programme rankings by: i. Taking responsibility for the data integrity of the Management alumni and ensuring that the School maintains accurate and up to date employment history data. ii. To lead on the collection of data for rankings and support the appropriate Director of Studies in the submission and analysis of specific programme data. iii. Help recruit and train students for data gathering telephone and email campaigns and co-ordinate various data collection initiatives. iv. Promoting the value of the rankings to students and alumni.

2 Market Research: To lead on market research activity across the School’s portfolio, from undergraduate through to MBA. i. Be the central point for collecting data for Degree Scheme Reviews ii. Carry out regular competitor programme analysis

Duties and Responsibilities: iii. Provide data support for research activity by as requestd by individual academics iv. Maintain a thorough awareness of developments and trends in the Higher Education sector nationally and internationally v. Maintain a thorough awareness of the marketing strategy and positioning of competitor schools (nationally and internationally)

3 Management: i. To supervise student data entry administrators and callers to update and maintain the alumni database, allocating tasks and monitoring performance and training when needed.

4 Communications: i. To assist the Marketing Team and others by providing data for email communications ii. Assist the Marketing Officer in ensuring all data for UG and PG CRM communications is accurate iii. To develop, enhance and contribute to online communications and in particular, LinkedIn and other social networking platforms. iv. Advise on best practice for surveys and questionnaires v. Interrogate the database to identify target audiences for specific events.

5 Recruitment and Marketing: To support the School’s student recruitment and marketing activities by: i. Identifying alumni to help promote the value and return on investment of the School’s programmes. ii. Identifying alumni to help at Open Days and recruitment events iii. Exchanging information with prospective students and helping with the conversion from enquirer to applicant process. iv. Working with the Marketing and Careers team to analyse data for collateral e.g. the MSc Careers Destinations brochure

6 Teamwork: i. To work closely with members of the External Relations & Marketing team, School professional staff and academics. ii. To liaise with the University’s Marketing & Communications and Alumni Relations & Development Team to provide practical support to other areas of the School when required.

The post holder will, from time to time, be required to undertake other duties of a similar nature as may reasonably be required by his/her line manager.

Person Specification

Criteria Essential Desirable Assessed by App Int Refs form Qualifications & Training Degree or equivalent   Experience/Knowledge Experience of working with databases    and managing data integrity projects An understanding of the principles of   marketing and market research Experience of designing surveys   Experience of facilitating focus groups   and analysing/ reporting findings Knowledge of basic statistics   Practical knowledge of the Data Protec-   tion Act and experience in dealing with confidential or sensitive data with discre- tion Experience of working in a higher    education environment Skills Strong technical aptitude with a focus on   problem solving Skills in statistical analysis and data    processing. Excellent IT skills including word   processing, spreadsheet and presentation packages Excellent written and oral communication   skills including report writing Strong project management skills, being    able to manage simultaneous activities Strong interpersonal skills     Ability to prioritise and to work     independently with minimal supervision Knowledge and experience in using   Raiser’s Edge Database Knowledge and experience in using    CRM software (e.g Microsoft Dynamics, Dotmailer etc) Knowledge and experience in using    Higher Education data platforms such as HESA, HEIDI, British Council etc Attributes Accuracy and attention to detail    Capacity for autonomous working as well     as the ability to contribute as an active member of the team Commitment to high standards of     professionalism,

Criteria Essential Desirable Assessed by App Int Refs form Results orientated, creative in     overcoming obstacles Ability to prioritise and respond    effectively as new projects are introduced