Get Ready for the Initial Site Visit

Main Street Iowa | Market Analysis 101 Services SV1 Itinerary

Appearing below is the recommended itinerary for the MSI Team’s initial site visit. We encourage communities to “stick to” the suggested itinerary. Once you’ve finalized a schedule, please email a copy to Jim Thompson ([email protected]) and Robin Bostrom ([email protected]) at least ten (10) days prior to your scheduled visit.

Main Street Iowa Market Analysis 101 Services Community Site Visit #1 Recommended Itinerary

9—9:30 AM Meet with Main Street Director (and Project Team Leader, optional) to review and discuss itinerary, background, etc. (Location/Address: ______)

9:30—11:30 AM Walking and driving tours to observe conditions in the district and surrounding area, and to visit downtown businesses (One or two local project team members should serve as “Tour Guides” and arrangements should be made for a driving tour guide and vehicle to accommodate the one- or two- member MSI Team during the driving tour).

12—3 PM Four-part Workshop with Local Project Team (The workshop location should be equipped for a PowerPoint Presentation) (Location/Address: ______)  Discuss the process, roles and responsibilities of the local project team and the MSI Team and review of the local project team’s draft project Action Plan (if available, please email a copy of the draft Action Plan in advance or make copies available upon the MSI Team’s arrival);  Review the Market Snapshot document previously prepared and transmitted by MSI (please make copies available for all team members);  Introduce and review the Market Study Report template; and  Prepare for the performance of primary research (surveys), including the preparation of business and consumer survey questionnaires.  Verify assignments and deadlines (Refer to project schedule): Main Street Iowa • Market Analysis 101 Services | SV1 Itinerary Page 1 Main Street Iowa | Market Analysis 101 Services SV1 Itinerary

Finalize survey questionnaires Complete survey activities Tabulate and transmit survey data Prepare and transmit Draft Community Profile

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