How to Protect Your Photos Before a Disaster Strikes Save Your Photos Day -
Photo Organization Expert - ______phone . . . . . email . . . . website
Now that the spring and summer storm seasons are over, most people are NOT thinking about planning for a disaster. However, it is a great time for a family to consider how you can protect one of your most treasured assets, your photos and photo albums.
Photo organization expert ______will show your viewers the importance of having a plan to protect photos in place before a disaster hits. The segment will include interesting visuals with ______delivering a plan on how to protect photos before an unexpected loss occurs whether from large and small accidents, fire, wind or water.
______will also highlight Save Your Photos Day, set for
About Photo Organization Expert - ______EMAIL PHONE
ABOUT YOU . . . Three or four sentences about your work with helping people protect their photos . . . .
______is a member of the Save Your Photos Alliance, a group of photo organizers, non-profits and businesses committed to being the premier organization for the SAFEGUARDING, RECOVERING, RESTORING, and REUNITING of photos and treasured memorabilia before and after disasters occur. Save Your Photos Day is an International event for those who appreciate that every life is a story worth preserving and sharing. Thoughts & Tips for Your Press Releases
1. Your press release has to have something in it for the audience. When you can add some on-air education, it significantly strengthens your pitch. So pick a topic that you can provide some tips that will resonate and will support the message of Save Your Photos Day.
2. This press release could be stronger in the first paragraph - it is helpful when you can tie your pitch to something that is already in the news. However, because it is tied to a date, this might be difficult. Keep an eye out for those news stories that might tie in to Save Your Photos Day.
3. Research the reporters/stations you are going to contact. Many reporters have a biography online to read. Knowing some background is very helpful if you actually get a response.
4. Just pick ten to twelve media outlets to contact - focus so that you can follow-up properly. This can include newspaper, television and radio outlets. Just adjust the press release accordingly.
5. Send it out four to six weeks in advance, but be prepared to follow it up. All of our media coverage this year has included three to six attempts to follow up in some way. a. We delivered fun media kits with the press release in them along with damaged photos for a visual - Been told by reporters, this is NOT necessary - but, it worked well for us. b. We tweet our reporters when we send a press release to them c. We emailed and/or called the “hot” prospects - the ones who replied to the tweet or media kit we delivered. d. If another news story comes up that relates to Save Your Photos Day, don’t hesitate to reach out again with an updated press release. e. Persistence pays - especially when we have such a meaningful, relevant topic.
6. Find out the station’s executive producer - send the pitch to them via email as well as to the reporter you are targeting. We’ve been told the real decisions of what to cover lie with the producer.
7. If you do get a reporter to contact you, do NOT overwhelm them with all the ways you can help a person with their photos. Keep your responses SIMPLE and relevant to the press release you sent. Plant seeds for another time.
8. Good Luck!