Available Upon Completion of Internet Marketing

Internet Marketing 8125 Grade Levels: 11, 12

Students learn about the paperless exchange of business and marketing information, using technology (e.g., Internet, e-mail, electronic data interchange, and electronic funds transfer). Included in this course is an overview of the technology of Web servers, clients, and net infrastructure and the background of this fast-growing market; the economics of electronic markets; marketing research; advertising on the Web and Web page basics; pricing information; security and encryption; and on-line business opportunities. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course. Computer/technology applications supporting this course are studied.

Available upon completion of Internet Marketing:

 Fundamental Concepts of Business and Marketing Certificate (ASK Institute)  National Professional Certification in Customer Service (National Retail Federation Foundation)

The following credentials may be appropriate if related content is integrated and/or added to basic framework of program:  CIW Associate Certification: Internet Business Foundations Examination* (ProsoftTraining)  Brainbench Web Design and Development Certifications+ Credential Title/Description/Entity How to Earn Credential Implementation Data Possible Preparatory Courses/Career Cluster Fundamental Marketing Concepts Pass a knowledge-based exam consisting of Choose one of the following: Certificate awarded for competency in marketing concepts 100 multiple-choice test items. Test New assessment for the 2006-07 school  Marketing 8120/8121 and skills as related to the Marketing Sales and Service includes questions relating to the following year.  Adv. Marketing 8130/8131 career cluster. areas: marketing, distribution, marketing-  Fashion Marketing information management, product/service 8140/8141 management, promotion, selling.  Adv. Fashion Marketing 8145/8146 ASK Institute (DECA/MarkED)  Hotel/Motel Marketing 8160/8161  Adv. Hotel/Motel Marketing 8162/8163  International Marketing 8135  Adv. International Marketing 8136  Internet Marketing 8125  Marketing Management 8132  Sports, Entertainment, and Recreation Marketing 8175/8176  Adv. Sports, Entertainment and Recreation Marketing 8175  Travel/Tourism Marketing 8165/8166  Adv. Travel/Tourism Marketing 8167/8168  Financial Services Marketing 8180/8181

Marketing Sales and Service National Professional Certification in Customer Service Pass an Internet-delivered, knowledge-based Choose one of the following: Certification that documents knowledge and skills in the exam made up of real-life customer service 419 students were reported as having  Marketing 8120/8121 industry-identified area of Customer Service Skill Standards. situations, some presented through video achieved this certification in 2005-06.  Advanced Marketing and audio, with questions presenting 8130/8131 possible courses of action. Reimbursement “snapshot” for 2005-06:  Fashion Marketing 8140/8141 National Retail Federation Foundation 545 students attempted this examination  Advanced Fashion Marketing with 442 passing. 8145/ 8146  Hotel/Motel Marketing 135 Marketing Education teachers have 8160/8161 achieved the National Professional  Advanced Hotel/Motel Certification in Customer Service. Marketing 8162/8163  International Marketing 8135  Advanced International Marketing 8136  Marketing Management 8132  Internet Marketing 8125  Sports, Entertainment, and Recreation Marketing 8175/8176  Advanced Sports, Entertainment, and Recreation Marketing 8177/8178  Travel and Tourism Marketing 8165/ 8166  Advanced Travel and Tourism Marketing 8167/8168  Financial Services Marketing 8180/8181  EFE Cooperative Education 9020/9030/9021/9031

Marketing Sales and Service Certified Internet Webmaster Associate Certification: Pass the Internet Business Foundations Choose one of the following: Internet Business Foundations Examination* Examination (IBF Module). The exam 104 students were reported as having Design, Multimedia, and Certification of basic skills and knowledge that an Internet covers basic concepts pertaining to: passed this assessment for 2005-06 Web Technologies 6630 professional is expected to understand and use. This is a Information Technology and the Internet, Advanced Design, “pathway” examination leading to the full Certified Internet Web Browsing, Multimedia on the Web, Reimbursement “snapshot” for 2006: 202 Multimedia, and Web Webmaster Associate (CIW) certification. Databases and Web Search Engines, E-Mail students attempted this certification exam Technologies 6631 and Personal Information Management, with 104 passing. Computer Network Software Internet Services and Tools, Internet Operations 6650 Security, and IT Project Management. 75 teachers have participated in state Advanced Computer Prosoft Learning Corporation sponsored certification training Network Software academies for Internet Business Operations 6651 Foundations Examination with 66 Programming 6640 earning a credential. Advanced Programming 6641

Marketing Sales and Service

Brainbench Web Design and Development Pass any one assessment in the Web Design Choose one of the following: Certifications* and Development skill cluster (see +note at Certification of knowledge and skills required for one or bottom of this section). These assessments Students are attempting the following Design, Multimedia, and more skill set areas relating to knowledge of all aspects of provide certification of specific skill set specific Brainbench skill set tests: Web Technologies 6630 web development, web page design, programming and knowledge of various web design and Advanced Design, scripting languages as well as basic web architecture. development tools to include programming -XML Multimedia, and Web and scripting languages. Examples: -XHTML 1.1 Technologies 6631 Dreamweaver MX, Flash MX, Internet -Web Design Concepts Concepts, Internet Technology -HTML 4.0 Brainbench Fundamentals, HTML 4.0, XML Concepts, -Flash MX Marketing Sales and Service Web Design Concepts, Web Development -Fireworks 4 Concepts, MS Front Page 2000, JavaScript -Dreamweaver MX 1.5 Fundamentals. -Internet Technology Fundamentals -Internet Industry Knowledge -Internet Concepts -Adobe Photoshop CS

+Specific approved Brainbench assessments by clusters can be found at http://www.brainbench.com/xml/bb/common/testcenter/subcat.xml?cat1=9