Contacts: Frani Lieberman Anna Lingeris

Contacts: Frani Lieberman Anna Lingeris M Booth & Associates The Hershey Company 212.539.3220 717.534.4874 [email protected] [email protected]

REESE’S MINIS PRODUCT FACT SHEET

On the Go? The Tasty Convenience of New Reese’s Minis Will Stop You in Your Tracks

Reese’s® Peanut Butter Cups Minis - The Hershey Company introduces Reese’s® Minis, the smallest version of the traditional Reese’s® Peanut Butter Cups that present a perfectly-sized treat. Weighing in at approximately the size of a dime, the miniature, unwrapped version of the perennial favorite allows for enjoying the treat anytime, anywhere. With the new Reese’s Minis, enjoying the perfect combination of chocolate and peanut butter has never been easier!

Price: 2.5-oz. single-serve bag (SRP $1.39); 8-oz. pouch (SRP $3.39) Availability: Reese’s Minis will be available nationwide at mass, grocery, drug and convenience stores beginning December 2010.

General Reese’s Peanut Butter Cups Facts:

• Reese’s Peanut Butter Cups are the top-selling candy bar in the United States and Canada.

• More than 38.9 billion individual peanuts are used in the production of Reese’s Peanut Butter Cups every year.

• If you were to line-up the Reese’s Peanut Butter Cups sold annually, the string would be 188,500 miles long. This would wrap around the earth seven times.

• If you were to melt down the Reese’s Peanut Butter Cups sold annually, you would have 3.7 million cubic feet of chocolate and peanut butter – enough to cover a football field in 65 feet of chocolate and peanut butter, or fill 56,500 pick-up trucks.