Creating Effective Videos

Creating effective videos

Humorous http://blog.hubspot.com/blog/tabid/6307/bid/4437/You-Oughta-Know-Inbound- Marketing.aspx Hub Spot: Online marketing vs. telephone. Actors playing parts in this humorous video. Remember humor helps the medicine go down.

Animated http://goanimate.com/business? utm_source=google&utm_medium=cpc&utm_content=site+links&gclid=CIqXyPiNt7 gCFZGi4AodvzcAfw Go animate: using animation to create videos. http://rocketwheel.com/landing/marketing-videos/ Rocket Wheel using DirectWorks – effective use of animation to present the message. Their software enables people to produce their own videos. Scroll down to three demo videos. http://www.demoflick.com/?gclid=CKye_ZnexbgCFYyd4AodoCcA0g DemoFlick: Custom built explainer videos. Demo shows other uses of animation. Remember it can be less expensive to create an animated video than one involving people.

Marketing products and services http://blog.eloqua.com/b2bmarketingvideos/ Eloqua from Oracle: Executive’s use of video. This is an important video to watch if you’d like to better understand how and where to use video. In this example, there are no motion scenes or talking heads. It consists of slides with voice over. http://vulcanmedia.com/online-video-10-tips-to-creating-effective-business-video- content/ Vulcan Media: high impact, short segments. You’ll see excellent video segments intended to highlight what’s possible with video. https://www.youtube.com/user/blastmediapr Blast Media: motion & video, short clips. See the promo for YouTube by clicking the link on the right side of your screen. See partial screen shot at the end of this document. http://www.youtube.com/watch?v=gqOG-LrS-Kk YouTube: creating videos for small businesses. Using imbedded stills. Notice the poor lighting, a good reminder of its importance. This is a 36 minute clip. http://blogs.hbr.org/video/2011/03/create-an-effective-presentati.html From Harvard Business Review: Creating effective presentations. Talking head. Notice the changing background that can be distracting. Presents 5 useful tips on creating presentations. http://www.reelseo.com/tips-creating-great-clickable-videos/ Real SEO: Tips for Creating Engaging Clickable Web Videos http://www.lynda.com/home/VideoPlayer.aspx?lpk4=73 Lynda.com: talking head promoting her business. Notice the effective shots of her head plus imbedded video clips and slides. http://contentmarketinginstitute.com/2012/10/create-video-content-that- actuallreally-works/ Content Marketing: Children running for office. Scroll down to video icon imbedded in the text. Good use of voice-over video footage. http://www.fairfaxvideostudio.com/reports/nine-nifty-tips-for-effective-video- clips.cfm Fairfax Video Studio: Testimonial, talking head using teleprompter. Notice message remains on the screen as the video plays. http://www.willowridgesocialmedia.com/how-to/using-video-for-branding/ Willow Ridge Media: Branding videos (2) Second is a press conference by Southwest Airlines. First video starts immediately as shown in the imbedded icon to the right. Also note the second video in the center. This is the press conference. Note the unsteady camera which can be distracting. http://www.dailymotion.com/video/x5smlu_omu-part-1-creating-effective-web- 2_webcam Daily Motion: Creating Effective Web 2.0 Videos. Talking head with a strange background of rocks. Hand gestures are too big and distracting. She’s got several video icons that lead to messages when clicked. http://www.youtube.com/watch?v=_Fn2Y3hfbH0 Joyful Diabetic Speaks to an audience of Diabetes Educators. Note the scene transition techniques.

Screen shot from Blastmedia