Head of New Media

Job Title: Digital Media Executive (permanent) Division: ICBI Reports to: Head of Digital Media Location: Maple House, 149 Tottenham Court Road, London W1T 7AD

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Overview of position:

We are recruiting for a bright and articulate Digital Media Executive to promote ICBI conferences. The successful candidate will report to the Head of Digital Media, however, the person will need to collaborate with the business heads and individual production, marketing and sponsorship staff, so good interpersonal skills and professional conduct are important.

This role is suitable for candidates who are comfortable with the workings of social media tools and blogs and have the initiative to suggest new ideas and processes, whilst also being comfortable carrying out established process. In addition, the candidate will be involved in coordinating media coverage of our events, ranging from filming schedules, coordinating interviews, managing live Twitter updates and overseeing the networking app and onsite press coverage.

Detailed Responsibilities:

 Coordinate the consistent execution of digital media marketing tactics across multiple events, predominantly through our Social Media channels  Drive and implement the digital media strategy for your portfolio of events, with valuable content as the central focus  Maintain and curate content for the corporate blogs (WordPress)  Drive content development and innovation for blogs and online syndication  Create and implement content schedules and regularly introduce new ideas for content formats  Engage, research and build following/communities for corporate social media accounts on LinkedIn, Twitter, Facebook, YouTube, Google+ and Blogs  Manage and coordinate the ICBI Networking App, including marketing information and delegate/speaker bookings  Maintain dashboard tracking success of various campaigns  Work closely with marketing team to ensure seamless integration of social media marketing plans in overall marketing programme  Co-ordinate social media coverage of our events from organising filming schedules, interviews, live Twitter updates and publication of videos on YouTube and photos on Flickr  Build and maintain key relationships with third party companies as well as conference contacts Requirements:

 Must be eligible to work in the UK  Valid passport as international travel is required  Bachelor’s level education or equivalent, specialisation in digital media an advantage  Strong writing skills and attention to detail are essential in order to maintain a number of corporate blogs  Strong understanding of social media such as LinkedIn, Twitter, YouTube, Google+, Facebook and Blogs is essential, as well as awareness of, and interest in newly developed social platforms such as Instagram, Vine, Pinterest etc. for B2B marketing.  Good understanding of best practice regarding search engine optimization (SEO) for Google and other search engines  Demonstrable experience in the commercial applications of social media, particularly development and engagement of online communities  Ability to apply creativity and innovative ideas in an established commercial setting  Confident, friendly manner and ability to work well within a close-knot team as well as autonomously  Strong communication skills, online and in person  Must be self-motivated and able to handle multiple projects - often under pressure  Excellent verbal, presentation and listening skills  Experience of standard Microsoft Office packages; Word, Excel and PowerPoint.

Desirable but not essential: Experience in Adobe PhotoShop, WordPress and Hootsuite

The Company: ICBI, the International Centre for Business Information is a division of IIR (part of Informa Plc), comprises a team of dedicated sector experts specialising in providing cutting-edge, strategic and impartial information to top-level business executives all over the world. The company operates across a diverse range of industries and markets including: Derivatives, Risk Management and Capital Markets; Investment; Strategy & Marketing; Corporate & Project Finance & Energy.

Since its inception in 1993, ICBI has successfully produced flagship events that now figure among the premier think tanks within the respective industries which they serve. In addition, ICBI has painstakingly developed an unparalleled portfolio of market driven conferences; reports; seminars; practical workshops; master classes, briefings; summits; and discussion roundtables all of which deliver timely and industry critical information.

Interested applicants should email their CV and covering letter to Amos Rojter (Head of Digital Media) [email protected] or for further details on the position please contact Amos on +44 (0)20 3377 3172

Internal applicants must inform their line manager if they wish to apply for this role Is Corporate Responsibility an important issue for you? Why not view our online CR Report (2009): http://www.informa.com/Corporate-responsibility/

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