Monroe S Motivated Sequence Outline Format s1
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Alex Howard Small Group Comm Monroe’s Motivated Sequence Adapted for Ad Campaigns
Introduction (Attention Step) I. Attention getter II. Preview presentation
*Transitional statement between steps
Body I. Need Step 1. Describe the need 2. Explain importance of the problem 3. Describe what could happen if the problem is not solved
*Transitional statement between steps
II. Satisfaction Step 1. Describe your product 2. Explain why we should be interested in this product 3. Explain how this fulfills a societal need
*Transitional statement between steps
III. Visualization Step 1. Describe what the world will be like after buying your product 2. Describe the benefits of your product
*Transitional statement between steps
Conclusion (Action Step) I. Signal ending II. Restate the importance of the problem III. Provide a clear and explicit “Call to Action” IV. Close with a meaningful and memorable ending