<p>Alex Howard Small Group Comm Monroe’s Motivated Sequence Adapted for Ad Campaigns</p><p>Introduction (Attention Step) I. Attention getter II. Preview presentation</p><p>*Transitional statement between steps</p><p>Body I. Need Step 1. Describe the need 2. Explain importance of the problem 3. Describe what could happen if the problem is not solved</p><p>*Transitional statement between steps</p><p>II. Satisfaction Step 1. Describe your product 2. Explain why we should be interested in this product 3. Explain how this fulfills a societal need</p><p>*Transitional statement between steps</p><p>III. Visualization Step 1. Describe what the world will be like after buying your product 2. Describe the benefits of your product</p><p>*Transitional statement between steps</p><p>Conclusion (Action Step) I. Signal ending II. Restate the importance of the problem III. Provide a clear and explicit “Call to Action” IV. Close with a meaningful and memorable ending</p>