Communication Plan for Owatonna Clinic

Sleep Medicine Communication Plan for Owatonna Clinic DRAFT April 6, 2009

Situation Analysis

Steve Kubas, M.D., sleep medicine specialist, has provided care at the Owatonna Clinic since 2004. Dr. Kubas is trained in sleep medicine and evaluates patients and interprets sleep lab results. He comes to Owatonna from the Austin Medical Center’s Sleep Medicine Department – part of the Mayo Health System. Dr. Kubas is board certified by the American Board of Psychiatry. He received his medical degree at the University of North Dakota School of Medicine, Grand Forks, and completed his residency at Mayo Clinic, Rochester. His presence allows Owatonna Clinic to continue to provide a service and patients can consult with a sleep medicine physician and receive treatment in Owatonna locally. Dr. Kubas sees patients one half day a week at Owatonna Clinic’s 26th Street clinic. Owatonna Clinic has partnered with Austin Medical Center to make this service locally available to our patients Sleep studies are conducted at Austin Medical Center and Owatonna Hospital. Consultations and sleep studies have declined during the past 9 months. The goal of this communication is to revitalize Dr. Kubas’s practice, increase sleep studies, consultations and market the service within the region.

Audiences  Owatonna Clinic Providers  Owatonna Clinic staff  Owatonna Hospital staff  Waseca Family Physicians  Steele County Residents

Spokesperson(s)  As needed  S. Kubas  B. Bunkers  D. Berg Communication Goals  Inform staff, and patients, a potential new patients of Owatonna Clinic has a Sleep Medicine Specialist on staff.  Dr. Kubas performs consultations and sleep medicine studies.  Patients and/or potential patients have immediate access to a sleep medicine specialist.  Sleep studies can be performed in Austin or Owatonna.

Communication Objective  Build awareness of Sleep Medicine and Dr. Kubas presence.  Build consultations and sleep study volume.

Key Messages  Area residents can contact Owatonna Clinic and schedule an appointment with Dr. Steve Kubas, sleep specialist.  Owatonna Clinic offers sleep consultations and has the ability to perform a sleep study.  Dr. Kubas has worked at the Owatonna Clinic since 2004 and .

Communication Strategy and Tactics  Internal: OC Link sleep study story…re-introduce sleep medicine  Owatonna Hospital Staff E-mail  Owatonna Hospital Staff Newsletter  Community Seminar on Sleep Medicine  Dr. Kubas present at all- physicians  Introduce monthly lunch & learn for providers  HTH story  OPP interview  Introduction of Dr. Kubas and highlight sleep medicine in Hospital Newsletter  2nd Press Release  Health Seniors Speaker  Physician/physician letter sent to Waseca Medical Center  Potential Powerpoint

Timelines  ASAP

Approvals  K. Johnson  D. Berg  L. Anderson  S. Olson