Pacesetters for Foods and Beverages: 2012

Information Resources, Inc, releases an annual report on products that are pacesetters among food and nonfood products. Here are the Top 10 Pacesetters for 2012.

1. Dannon Oikos®—yogurt ($283.8 million) One container of Oikos Nonfat Black Cherry Yogurt contains 130 calories, 0 grams (g) fat, 21 g carbohydrate, 20 g sugar, 12 g protein, and 0 g fiber.

2. Starbucks® K-Cup®—coffee ($198.9 million) Coffee contains no calories, fat, carbohydrate, sugar, protein, or fiber.

3. Bud Light Platinum®—beer/ale/alcoholic cider ($162.2 million) Bud Light Platinum contains 137 calories/bottle. Regular Budweiser contains 145 calories/can. Bud Light Platinum contains no fat, sugar, protein, or fiber and 4.4 g carbohydrate.

4. TruMoo®—milk ($158.3 million) One cup of chocolate TruMoo contains 140 calories, 2.5 g fat, 1.5 g saturated fat, 20 g carbohydrate, 18 g sugar, 8 g protein, and 0 g fiber.

5. Breyers Blasts!®—ice cream/sherbet ($147.3 million) One-half cup of Breyers Blasts! Mrs. Field’s® Chocolate Chunk Cookie Dough ice cream contains 140 calories, 4.5 g total fat, 3 g saturated fat, 23 g carbohydrate, 15 g sugar, 2 g protein, and 0 g fiber.

6. MiO—drink mixes, energy drinks, and sports drinks ($126.7 million) MiO is calorie free when used according to directions. It therefore contains no fat, carbohydrate, sugar, protein, or fiber.

7. Sparkling ICE®—bottled water ($122.7 million) Sparkling ICE contains no calories, fat, carbohydrate, sugar, protein, or fiber.

8. Nature Valley® Protein Bars—snack/granola bars ($95.7 million) One Nature Valley Peanut, Almond & Dark Chocolate Protein Bar contains 190 calories, 12 g fat, 3.5 g saturated fat, 14 g carbohydrate, 6 g sugar, 10 g protein, and 5 g fiber.

9. Orville Redenbacher’s® Pop Up Bowl™—popcorn/popcorn oil ($92.1 million) Four cups of butter popcorn from a pop-up bowl contains 170 calories, 12 g fat, 6 g saturated fat, 17 g carbohydrate, 0 g sugar, 2 g protein, and 3 g fiber.

10. Daily’s® Frozen Pouches—premixed cocktails/coolers ($89.2 million) A 10-fluid-ounce serving of Daily’s Original Strawberry Daiquiri (1 pouch) contains 280 calories, 0 g fat, 44 g carbohydrate, 36 g sugar, 0 g protein, and 0 g fiber.

2012 New Product Pacesetters Rising Stars These were the projected top 10 food and beverage brands for 2012, appearing in alphabetical order:  belVita Breakfast Biscuits (cookies)  Bud Light® Lime Lime-a-Rita (beer/ale/alcoholic cider)  Campbell’s® Soup on the Go (soup)  Doritos® Jacked™ (salty snacks)  Eight O’Clock K-Cup® (coffee packs)  Pepsi NEXT® (carbonated beverage)  Plum™ Organics (baby food)  Skinnygirl® Premixed (cocktails)  Special K® Pastry Crisps (snacks/granola bars)  Starbucks® Blonde Roast (coffee)

References and recommended readings Anheuser-Busch Bud Light Platinum. Fatsecret Web site. http://www.fatsecret.com/calories- nutrition/anheuser-busch/bud-light-platinum. Accessed December 10, 2013.

Dannon Oikos Greek Nonfat Yogurt. Oikos Web site. http://www.oikosyogurt.com/greek-yogurt/fat- free-greek-yogurt/. Accessed December 10, 2013.

Mrs. Fields Chocolate Chunk Cookie Dough. Breyers Web site. http://www.breyers.com/product/detail/113860/mrs-fields-chocolate-blast. Accessed December 10, 2013.

Original frozen pouches. Daily’s Cocktails Web site. http://dailyscocktails.com/product/strawberry- daiquiri-original-frozen-pouches. Accessed December 10, 2013.

The adventurous side of water™. Sparkling ICE Web site. http://www.sparklingice.com. Accessed December 10, 2013.

The Food Institute. 2012 IRI new product pacesetters. https://foodinstitute.com/images/media/iri/TTApr2013.pdf. Published April 2013. Accessed December 10, 2013.

The same great popcorn you know and love. Orville Redenbacher’s Web site. http://www.orville.com/pop-up-bowl. Accessed December 10, 2013. TruMoo Chocolate Milk nutrition. TruMoo Web site. http://www.trumoo.com/nutrition/chocolate/. Accessed December 10, 2013.

Water reaches its full potential. MiO Web site. http://www.makeitmio.com/mio-about.aspx#faq. Accessed December 10, 2013.

Contributed by: Elaine Koontz, RD, LD/N

Review Date 12/13 G-1964