Marketing & Publicity Session Notes and Links

Marketing & publicity session notes and links FACEBOOK ADS: Several attendees of this session were interested in Facebook ads. Remember that these are extremely affordable (as little as $1 a day) and can be very specifically targeted by gender, age, geography and interests. You can find some Facebook ads official advice at https://www.facebook.com/business/products/ads and you can get some good free tips and various ad examples from HubSpot (although I wouldn't suggest paying for their services) at this link. WORKING WITH THE MEDIA: Most media outlets, especially newspapers, have contracted staff over the past decade, so they can't cover as many events as they used to. However, they are more interested in user-submitted material such as high-quality photos and letters to the editor. This is a free way to get publicity if you can't get actual coverage. Here are some tips for working with the medi a. EMAIL: MailChimp is an easy-to-use bulk emailing service — and it's free for up to 2,000 subscribers, which is an awful lot! Learn more at https://mailchimp.com/ PRINT NEWSLETTERS: These can be time-consuming and may not be for everyone in every location. However, Silver Valley, Idaho, gets a good response and has theirs fully funded by sponsors. You can see an example of their newsletter here. WEB PAGES: It is strongly encouraged that you take advantage of The Fuller Center's free webpages for each covenant partner. You can use them to post contact info, upcoming events, links to stories, needs and take donations. And we'll take care of the details. You can find those pages at www.FullerCenter.org/locations. However, if you are determined to start your own website and spend money and time in that area, a good place to start is www.SiteGround.com which can set up your hosting and get you started with WordPress. It's simple and reasonable. But, again, running a website is time-consuming and if you let it go dormant for very long with no updates, it may do more harm than good as it reflects inactivity. RACK CARDS: These are simpler, less expensive and more likely to be looked at than foldable brochures that require more reading. This is a simple ministry with simple principles that work. Here is an example of our main rack card, which we can customize with your web page address and contact information at the bottom of the front and/or back. You can order 1,000 for about $90. DISCUSSION FORUMS: Meanwhile, don't forget that you can share knowledge and ask questions on our new discussion forums page at https://fullercenter.org/community/main-forum/