Positive Tracks Participant Toolkit Index

POSITIVE TRACKS PARTICIPANT TOOLKIT INDEX

KEY INGREDIENTS

1. Find A Starting Line PAGE 2

2. Event Registration and Social Media Action Steps PAGE 3

3. Beyond The Bakesale Fundraising Ideas PAGE 5

4. Planning Grid PAGE 6

5. Pitch Builder PAGE 7

6. Promoting Your Effort PAGE 8

7. Logo Usage Messaging Guidelines PAGE 9

8. Media Kit PAGE 10

9. Stewardship Guidelines Guide PAGE 11-12

10. PosTracks Boilerplate Language PAGE 13

11. Tool Positive Tracks Key Links, Hashtags & Handles PAGE 14

12. Easy Talking Points PAGE 15

13. Down N Dirty Talking Points PAGE 16

14. Language Templates CHaD For Postcard, Web, FB & Twitter PAGE 17-19

15. GRS Facebook Creating & Managing FB Events PAGE 20-21

16. GRS Broadcast Email Template PAGE 22

17. GRS Double Dollar Deal Contract PAGE 23

18. GRS Flyer Template GRS PAGE 24

19. GRS Fundraising Letter Template GRS PAGE 25

20. Sample PosTracks Fundraising Letter PAGE 26

21. GRS Public Service Announcement PAGE 27

22. Success Story Recap PAGE 28

23. GRS Donor & Sponsor Thank You Letter Template PAGE 29

24. GRS Press Release Template PAGE 30

1 25. Top 10 Fundraising Tips PAGE 31

26. How To Raise $500 In One Week PAGE 32-33

27. Executive Director & Positive Tracks Contact List PAGE 34-35

28. Resources Library PAGE 36

FIND A STARTING LINE

Got Glow? Not just any glow, but philanthletic glow?

Philan. . .what?

Philanthletic! Philanthropy + Athletics = Philanthletics. Where giving back meets going the extra mile. If you’ve used athletics to support a Positive Tracks Charity, you’re not just awesome – you’re philanthletic. And if you look in the mirror, you can see the glow written all over your face: you’ve become a human express train of do-gooderness fueled by sweat, creativity, passion and fun!

Philanthletic glow is that sweaty, soul-satisfying feeling you get from charging off the couch into the great outdoors and boldly pursuing creative ways to give back to something or someone you care about. Positive Tracks’ ultimate goal is to help you find and share your philanthletic glow.o

FIRST STEP: Connect With A Positive Tracks Charity

In order for Positive Tracks to match your fundraising dollars, you must be fundraising for a Positive Tracks Charity Partner, so find one that turns your crank, and give them a click.

SECOND STEP: Decide How You’d Like To Participate.

Many Positive Tracks Athletic Events are open to anyone, though a few involve specific teams and aren’t open to public participation. The good news is that anyone can support a Positive Tracks Charity through an independent fundraising effort or virtual participation. See Positive Tracks Athletic Events for a description of Positive Tracks athletic efforts, and contact the Positive Tracks Coordinator connected to each event to find out what will make the most sense – and be the most fun – for you to connect with.

THIRD STEP: Find Your “It” And Make “It” Happen!

To find out if your idea has legs or whatever else it takes to make it happen, run it through the Positive Tracks idea-o-lator…

2 1. Does it make your heart pound – both literally and figuratively? Is this something you like, care about, want to learn about, never tire of talking about? Do you find yourself talking about your project/idea all the time? If you need a kick-start, check out our list ideas.

2. Can you share the glow? Can you communicate your idea and its benefits to partners, sponsors and team members? If not, don’t sweat it—simplify it. Ask for input. Turn that idea every direction, pull it apart and reveal it until its brilliance shines clearly.

3. Do you have the glow dough? Do you have the resources to pursue your project? If not, do you have a plan for how to find them? By evaluating exactly what your project requires in terms of effort, time, space, and money, you will be prepared to soar through each stage. Here are Positive Tracks Glow-Kit Tools including a sample “Grow The Glow” fundraising letter, a “Glow-Maker” craft-your-pitch guide, and “Traction Plan” tracking grid to help with take-off.

4. Does this register high on the glow-ometer? Can you measure the success of your project by dollars, awareness or any other positive change? Whether you are selling something, helping someone, or making the world a little more awesome by designing a new pair of blister-free socks, you and your team need to identify a means of measuring success.

FINAL STEP: Sign up, buttercup!

Go to your charity’s website to find and register for your athletic effort, or contact the Positive Tracks Coordinator connected with your charity to launch an independent effort.

CONFUSED? We’ve got answers! Need help getting started? Contact Positive Tracks Central. Ready to glow for it? Check out the Positive Tracks Tool-Kit for serious glow-how.

NEED AN EXTRA NUDGE OUT THE DOOR? Watch this: http://bit.ly/JEHd9F!

3 EVENT REGISTRATION AND SOCIAL MEDIA ACTION STEPS

HOW TO CREATE A TEAM & REGISTER

 Go to: charity (customize instructions below).

 Click on: Choose ‘Start a Team’ or ‘Join a Team’

 If you are a captain, and you set up a team, then you will be able to send a link for others to join.

 Follow directions to create a new user name (new participant) or log in (past participant).

 Click continue.

 Complete online registration form (credit card required).

 Questions about registration or customizing your team’s webpage? Ask your coordinator for help, and contact the athletic event staff!

• SOCIAL MEDIA ACTION STEPS POST REGISTRATION

 Positive Tracks and your charity both love to brag about you and inspire others with your stories. Please send us pics and tell us about your efforts.

 Have your membership follow us on Twitter (@postracks) Instagram (#postracks), Pinterest, and Vine accounts as well.

 Have your membership ‘like’ our Facebook pages: @charity page and the @PositiveTracks page. We put information, fundraising tips, and news on both of these sites.

 Post fundraising events and stories on your event Facebook page so that we can ‘share’ and ‘like’ on our charity and Positive Tracks pages.

4  Please use #charity and #postracks when you are posting anything about the event.

BEYOND THE BAKE SALE FUNDRAISING IDEAS

5 POSITIVE TRACKS PLANNING GRID

What Needs To Be Done? By When? By Whom?

6 7 PITCH BUILDER HOW TO TALK ABOUT WHAT YOU’RE DOING

1. Your Pitch Should be Two Sentences or Less and Contain.  Who  What  When  Where  How  Why Your pitch should ultimately answer the potential donor’s question, “Why Should I Give?”

2. Practice Telling Others About:  Your Efforts (Who, Where, When)  Benefiting Org – Your Charity (Why)  Fundraising Strategy (How)  Thank You to Supporters/Parents/Sponsors/Positive Tracks

3. Know Your Charity Details:  My charity is a non-profit organization that supports (details here), by doing (details here)

 More intel on my charity can be found here: charity website

4. Know Positive Tracks Details:  Positive Tracks is a national, youth-centric nonprofit that helps young people get active and give back using the power of sport  Positive Tracks matches youth dollars raised through charitable athletic efforts, so young people can make the world awesome: starting with themselves, starting in their own backyards.  More intel on Positive Tracks found here: www.positivetracks.org 5. Know Your Audience:  Know who you will be speaking to and tailor your message to fit  Message length should vary from 140 characters on Twitter to a speech for a class. Make sure you are prepared and ask your Positive Tracks Coordinator for help. 6. For Pitch Delivery:  BE YOU, BE HUMAN, BE REAL

 Show your passion  Smile

 Breath

 Make eye contact

 Remember that you rock!!!

 Use humor whenever possible

 Tell stories whenever possible

 Use visuals whenever possible

 If you’re unsure about answers to questions that come up, no worries. Direct media to another source who could be helpful or tell your source you’ll be back soon with correct information

 Conclude with a Call To Action

PROMOTING YOUR EFFORT

A great idea or effort deserves to reach a wide audience. Practical tips to boost outreach:

• Craft your pitch and specific talking points including who, what, when, why of your project or team; the name of the benefiting organization; and all-important contact info. Include visuals; use your own words, style and edge; practice your pitch until it is simple, clear and energized.

• Register your Positive Tracks Effort through your athletic event website as soon as possible to take advantage of cross-promotional opportunities like event messaging and website visibility.

• Work closely with Positive Tracks Coordinators to determine other potential promotional and sponsorship opportunities. They are there to help you!

• Follow style guides and use logos of involved partnering organizations including Positive Tracks. It’s crucial to submit independent marketing materials for approval before use.

• Use social media channels like Twitter, Instagram, Facebook and Pinterest and Vine. (@postracks, #postracks, @positivetracks for FB)

• Direct communication through email, electronic newsletters, school/church messaging boards, and community media channels are other great ways to promote your efforts to friends, family, and your community. Encourage others to share information and connection. Show enthusiasm and tell your story whenever possible. Word of mouth is a powerful building tool too! • Hang posters in local recreational facilities and other high-traffic locations – community centers, coffee shops, grocery store bulletin boards, school bulletin boards, etc.

• Let Positive Tracks know what you’re doing so we can provide you with materials and support, plus spotlight you through Positive Tracks social media channels and website.

LOGO USE & MESSAGING GUIDELINES

There are a few things that go along with the Positive Tracks “double dollar deal”! You must:

 Agree to have the Positive Tracks logo and messaging on your promotional efforts, fundraising missives and registration page! Use Positive Tracks Boilerplate to explain Positive Tracks and what it does for you and the Charity Partner you’re supporting. Use your charity’s boilerplate language as well. Your coordinator can access your charity’s boilerplate language and logo/brand usage guidelines.

 If you are creating flyers or posters with a Charity Partner’s Logo, please include a Positive Tracks Logo, too. (Logos can be found here.) Make sure logos are of equal size and have roughly similar exposure or placement on any promotional materials. We are happy to help you adjust any flyers or posters you make to incorporate this logo. Just let us know!

 Protect the integrity of Positive Tracks and its partners by checking in with Positive Tracks Coordinators and abiding by each organization’s policies and protocol for independent fundraising efforts, logo usage, and style guide. Independent Fundraisers should use a second line identifying the relationship with the event/organization. Here’s an example: Use “Bake Sale benefiting The Dempsey Challenge: Proceeds doubled by Positive Tracks” instead of “Dempsey Challenge School Bake Sale.” This makes it clear that your bake sale isn’t The Dempsey Challenge – your bake sale benefits The Dempsey Challenge. Adding Positive Tracks to your title recognizes Positive Tracks as a sponsoring partner, plus lets donors know that their dollars will be doubled when they support your effort.

 Hand out and display Positive Tracks promotional materials you receive.  Comply with social media messaging that Positive Tracks and your Charity Partner recommends. Please add Positive Tracks and logo to your Facebook event page. If you tweet about Positive Tracks use @PosTracks in your tweets and #postracks on Instagram.

 Agree to wear Positive Tracks t-shirts at your charitable effort or in its build-up. Positive Tracks t- shirts and specific marketing materials messaging your charity’s partnership with Positive Tracks will be given to you and other organizers when you contact Positive Tracks or your coordinator.

MEDIA KIT Positive Tracks Media Kit tools can help explain what you’re doing. Your Charity has a Media Kit, too!

 Download Positive Tracks Boilerplate

 Watch Find A Starting Line Promo

 For Success Stories and Testimonials: Please visit Success Stories and Positive Tracks Social Media Channels.

 For Dollars Raised, Participant Reach, Miles Traveled and Impact Fact Numbers and Visuals: Please visit Youth Power In Numbers page.

 Click Here For Positive Tracks Electronic Overview Flipbook: Or contact us for Funding Alliance and Overview magazines.

 Positive Tracks Frequently Asked Questions: Visit The PosTracks FAQ page. If you still need answers, please contact us.

 For A Taste of Positive Tracks Culture: Visit Positivo Proclamato, and the PosTracks Social Channels.

 For Quotes from Founder or Spokespersons: Visit Note From Nini and Spokespersons pages.

 For a Kiss from A Positive Tracks Spokesperson: You’re on your own here – but we’ll put in a good word for you and wish you the best of luck! STEWARDSHIP GUIDELINES FOR POSITIVE TRACKERS AND MENTORS

 PROMOTION

We want your fundraising events to be successful! Once a Charity Partner has approved your independent fundraising effort, Positive Tracks/organization/event staff will likely help promote your event through duo website and social media channels. Please understand that not all charities (including Positive Tracks) are staffed to promote your efforts full-time, and that Positive Tracks Charity Partners reserve the right to refuse to promote any independent efforts which are not approved by event staff.

 MISSION & VALUES

The mission of Positive Tracks is to help young people get active and give back using the power of athletics. We help Generation Next turn passion for athletics into meaningful philanthropy by matching youth fundraising efforts.

 SOLICITATION OF CORPORATE DONATIONS

Anyone wishing to request monetary or in-kind donations from a company should first seek approval from benefiting Charity Partners. This will avoid duplicating efforts or jeopardizing current corporate partnerships.

 RAFFLES AND OTHER GAMES OF CHANCE

Positive Tracks strongly discourages organizers of Independent Fundraising Efforts from conducting raffles or other gaming activities in connection with their fundraising activities without checking with legal sources first. It is the responsibility of the organizer of the Independent Fundraiser to be sure that fundraising activities comply with all state and federal laws. Positive Tracks takes no legal responsibility for the activities conducted by an Independent Fundraiser benefiting one of its Charity Partners.

 AVAILABILITY OF POSITIVE TRACKS/CHARITY/EVENT STAFF Please inform Positive Tracks and your charity’s staff well in advance if you’d like a representative of Positive Tracks or your charity/event to attend in an official capacity (to welcome guests, thank participants, make any remarks or join in the ceremonies). While we can’t guarantee attendance, we’ll do our best to have a representative attend your event to thank and support you!

 INDEMNITY & LEGAL REQUIREMENTS

While charity/event staff is pleased to answer questions and provide general information, the ultimate responsibility for meeting these obligations rests with the Independent Organizer or group. Positive Tracks takes no legal responsibility for the activities conducted by an independent fundraiser benefiting a Positive Tracks Charity Partner. Failure to comply with guidelines and rules may result in immediate removal from the Charity Partner’s Athletic Event and outside reporting of behavior as appropriate.

 TAKE A DEEP BREATH

If you’re overwhelmed by all these rules and request, take a deep breath, Glow-Getter, and realize that you’re learning important stuff about how to steward your charity’s brand and values. Please contact Positive Tracks with any questions you have about promotional efforts or logo usage. And thanks in advance for your support of Positive Tracks’ partnership with your charity. POSITIVE TRACKS BOILERPLATE SUMMARY

YOUTH+ATHLETICS+PHILANTHROPY = AWESOME RESULTS

Positive Tracks is a national, youth-centric nonprofit that inspires young people to get active and give back using the global power of sport. We match youth dollars raised through charitable athletic efforts, so young people can make the world awesome: starting with themselves, starting in their own backyards.

WHAT WE DO:

• We engage Generation Next. With our help, 36,000 young people will leverage 221,000 miles of athletic activity to raise over $4,000,000 for multiple charities by the end of 2014.

• We engage 9 Charity Partners and support 165 charitable athletic events in 30 states and 4 countries.

• We partner with corporations and philanthropies to deliver customized partnerships and cause-marketing opportunities.

• We measure impact by tracking youth reached, dollars raised, and miles traveled via various athletic activities (currently 22 sports).

HOW WE DO IT:

• Positive Tracks empowers ages 23 and under to support local communities and global initiatives by turning hours of physical activity into doubled dollars. We match youth fundraising totals by awarding Positive Tracks Youth Challenge Grants actualized through youth fundraising for athletic event and creative fundraising efforts leading up to athletic events.

• Our tools, incentives, and coordinators teach hands-on philanthropy and boost youth fitness. • Our celebrity spokespersons Patrick Dempsey, Bode Miller, Ethan Zohn, Travis Roy and Majka Burhardt amplify enthusiasm, visibility, and youth engagement. • The end result sees ages 23 and under motivated to move and inspired to give back to communities across America and global populations served by our Charity Partners.

CURRENT POSITIVE TRACKS CHARITY PARTNERS ARE:

• Children’s Hospital at Dartmouth-Hitchcock

• Grassroot Soccer

• Lacrosse the Nations

• Ride2Recovery

• Turtle Ridge Foundation • The Patrick Dempsey Center For Cancer Hope And Healing

• Travis Roy Foundation

• Additive Adventure With Majka Burhardt

• Soccer Without Borders

IN 2014, WE’LL INCENTIVIZE YOUTH AT 165 ATHLETIC EFFORTS AS:

• Presenting Partner of 85 Grassroot Soccer 3v3 Soccer Tournaments & GRS Youth Endurance Teams

• Presenting Partner of 5K/10K Walk/Run at The Dempsey Challenge in ME

• Presenting Partner of CHaD Hero Half Marathon & Ripcord 5K in NH

• Presenting Partner of 25 Lacrosse The Nation Scoop The Loot Lacrosse Tournament s nationwide

• Presenting Partner of 50 Soccer Without Borders Ambassador Events nationwide

• Presenting Partner of Travis Roy Foundation Wiffle Ball Tournament Youth Teams in VT

• Presenting Partner of BodeFest Ski Challenge and BodeBash Golf & Tennis Classic in NH

• Presenting Partner of Finding Lost Mountain Bio-Diversity/Conservation Expedition & Film in Mozambique

WE PARTNER WITH CORPORATIONS & PHILANTHROPIES INTERESTED IN: • Powering a global youth development model and turnkey program that encourages young people to be active, to be outside, to actualize dreams, to lead, to volunteer, to spread hope, and to cultivate innovation for the entire globe - using sweat, passion, technology and sport as agents for change.

LEARN MORE:

• View Demographics, Territories & Impact.

• Check out Positive Tracks Electronic Overview Flipbook, Success Stories and Find A Starting Line Promo.

• Contact us and view our media pages.

POSITIVE TRACKS HASHTAGS & HANDLES:

Positive Tracks Website: www.positivetracks.org

Overview: http://www.positivetracks.org/who-we-are-2/

Link To Promo: http://bit.ly/JEHd9F Style Guide, Logos, & Media Kit: http://www.positivetracks.org/style- guide/ Facebook Page: www.facebook.com/PositiveTracksOrg

Registration Intel: http://www.positivetracks.org/starting-line/

Twitter Handle: @postracks Instagram: #postracks Youtube Channel: http://www.youtube.com/user/positivetracks Pinterest: http://www.pinterest.com/positivetracks/ Link To Participant Toolkit: http://www.positivetracks.org/glow-kit/ Contest Intel: http://www.positivetracks.org/glow/ Coordinator List: http://www.positivetracks.org/coordinators/ Athletic Events: http://www.positivetracks.org/athletic-event-partners/ Charity Partners: http://www.positivetracks.org/charity-partners/ Demographic & Impact Numbers: http://www.positivetracks.org/impact- numbers/ FAQ: http://www.positivetracks.org/faq/ Positive Tracks Contact Intel: http://www.positivetracks.org/contact-us/

POSITIVE TRACKS EASY TALKING POINTS

 Positive Tracks is a national, youth-centric nonprofit that helps young people get active and give back using the global power of sport.

 Positive Tracks awards Charity Partners with yearly youth challenge grants that match youth dollars raised by ages 23 and under for charities through athletic events, or creative fundraising efforts leading up to athletic events.

 It takes creativity to raise money for an athletic event – especially if you don’t have your own credit card! Young people often choose to build creative fundraising activities, teams and experiences, lending Generation Next valuable ownership and leadership opportunities.  The end result sees young people motivated to move and inspired to give back by turning miles of physical activity into meaningful philanthropy – and doubled dollars for Positive Tracks Charity Partners.

 In 2014, Positive Tracks will plug into 165 athletic events to raise 4 million dollars for 9 Positive Tracks Charity Partners. 30,000 young people will travel over 270,000 miles via 22 different sports!

 Positive Tracks teaches young people that it feels great to be a part of something bigger than themselves – especially when they use their own minds and sweat to do it.

 The platform of sport is an awesome and powerful social change agent because it employs:  a global, universal language  an element of healthy risk  deadlines, goals, tangible start and finish lines  your own body - which is healthy, transformational & meaningful  online fundraising mechanisms  corporate partners and media partners who value sport’s broad reach and potential for visibility

 Please contact [email protected] for more information on Positive Tracks.

DOWN ‘N DIRTY POSITIVE TRACKS TALKING POINTS

 Positive Tracks is a national non-profit that helps young people get active and give back using the power of sport.

 Positive Tracks doubles dollars raised through athletic efforts for multiple charities, including (your charity).

 Positive Tracks shows our next generation that they can make a difference using their own sweat and creativity.

 A great example of Positive Tracks in action is (athletic effort or team)

 Positive Tracks Promo: http://bit.ly/JEHd9F POSITIVE TRACKS POSTCARD LANGUAGE

POSITIVE TRACKS BOILERPLATE: Positive Tracks is a national, youth-centric nonprofit that inspires Generation Next to get active and give back using the global power of sport. We match youth dollars raised through charitable athletic efforts, so young people can make the world awesome: starting with themselves, starting in their own backyards.

CHAD POSITIVE TRACKS PARTNERSHIP LANGUAGE: Positive Tracks doubles fundraising dollars raised by ages 23 and under through the CHaD HERO Half Marathon and youth-powered fundraising efforts leading up the CHaD HERO. Through our partnership, young people support CHaD, plus experience the rewards of connecting to a cause on their own terms and turf.

GRS POSITIVE TRACKS PARTNERSHIP LANGUAGE Positive Tracks, a national, youth centered non-profit is doubling fundraising dollars raised through ALL youth-powered Grassroot Soccer 3v3 Tournaments - efforts which engage thousands of youth worldwide in SAVING LIVES. Through our partnership, young people learn about HIV prevention and AIDS; plus experience the power of hands-on philanthropy and the rewards of connecting to a cause on their own terms and turf.

CHAD POSITIVE TRACKS SPONSORSHIP LANGUAGE: Positive Tracks doubles fundraising dollars raised by ages 23 and under through the CHaD HERO Marathon. When you become a local Positive Tracks Partner for CHaD, your sponsorship dollars go directly to CHaD, plus you help Generation Next turn athletic achievement into meaningful philanthropy. So kids can help make the world awesome: starting with themselves; starting in their own backyards.

WEBSITE LANGUAGE & SOCIAL MEDIA SUGGESTIONS:

Whoop! Whoop! Here’s $100,000 reasons we love our partner, Positive Tracks, a youth-centric non-profit for movers and shakers.

Positive Tracks has granted CHaD a $100,000 matching challenge grant to double the dollars CHaD Half youth participants raise for CHaD through 2014 CHaD HERO Half Marathon!

It’s fundraising that’s twice as nice! Together, CHaD and Positive Tracks are empowering young people to get active and give back. So kids can experience the power of hands-on philanthropy and connecting to a cause on their own terms and turf.

Here’s the kicker: It takes creativity to raise $100,000 for charity! Generation Next is throwing Fashion Shows made out of recycled materials; they're designing jewelry and selling pesto; organizing tennis tournaments, Cupcake Warz, Battle of the Bands, and good ole’ fashioned bake sales. CHaD Half youth participants are using their own power to make CHaD awesome!

And Positive Tracks is doubling their impact. Plus, hands-on support and guidance from coordinator Jen Smyth (link) makes a big difference in getting kids motivated to move and inspired to give back! Check out promo: Find A Starting Line!

HEY CHaD HERO HALF, CORPORATE HEROES! Join our partnership party with Positive Tracks, and watch your donated dollars go twice as far. You can raise CHaD’s Positive Tracks Youth Challenge Grant, and every dollar you give will still go directly to CHaD! You’ll be supporting CHaD, plus incentivizing young people to turn athletic achievement into meaningful philanthropy! So kids can help make the word awesome: starting with themselves; starting in their own backyards. Here’s how: (link Nate)

FACEBOOK SUGGESTIONS:

1: Whoop! Whoop! Here’s $100,000 reasons we love our partner, Positive Tracks, a kid-centric nonprofit for movers and shakers: Positive Tracks has granted CHaD a $100,000 matching challenge grant to double the dollars CHaD HERO youth participants raise for CHaD! Best news is: Positive Tracks Partners ($xxx) have come on board to help Positive Tracks raise its Matching Youth Challenge to ($xxx)

2: Positive Tracks is doubling the dollars Generation Next raises for CHaD through the CHaD HERO, and independent fundraising efforts leading up to the CHaD HERO. It’s fundraising that’s twice as nice!

3: This is YOUTH Philanthletics: where giving back meets going the extra mile. Read Positive Tracks manifesto at: http://www.positivetracks.org/positivo-manifesto/ Then get movin’ and SWEAT FOR GOOD!

4: Kids are using they’re own power to make CHaD awesome! And Positive Tracks is doubling their impact. Check this out: Find A Starting Line Promo.

5: HEY CHaD HALF, DONORS! Join our partnership party with Positive Tracks, and watch your donated dollars make double the impact. You can RAISE Positive Tracks’ CHaD Half youth challenge grant – and every dollar you give still goes directly to CHaD. You’ll be supporting CHaD, plus helping kids get active and give back!

CHAD SPECIFIC TWITTER SUGGESTIONS:

See double (double!!) bucks raised by @CHaDHERO participants age 23 or under. Follow our partner @PosTracks! RT http://bit.ly/JEHd9F

Good news @CHaDHERO! Partner @PosTracks gave $100K grant to 2X dollars youth participants/teams raise for CHaD!

I’m glowing the extra mile for @CHaDHERO kiddos. Get YOUR glow on @PosTracks! http://bit.ly/JEHd9F. Please RT!

Sponsors! Check out youth challenge grant from @PosTracks to 2X impact on @CHaDHERO, plus ramp your own visibility!

Thanks @PosTrax for 2X fundraising dollars for @CHaDHERO! Great support of Generation 23-And- Under! Please RT!

Sponsors: leverage donations to @CHaDHERO and amp visibility through partnership w/ @PosTracks!

GENERAL POSITIVE TRACKS TWEET:

INSPIRATION + PERSPIRATION + MOTIVATION = http://bit.ly/JEHd9F. FOLLOW PositiveTracks.org youth change-makers!

We double-dog dare u to check out partner @PosTracks. Promo at: http://bit.ly/JEHd9F. Pl RT!

The difference between try and triumph is a little umph! Show us your umph @PosTracks! http://bit.ly/JEHd9F. Please RT!

Check out AWESOME PositiveTracks.org! See more: http://bit.ly/JEHd9F. Follow @PosTracks & please RT! It’s tough to beat the rush of finding a starting line - any starting line. Find yours @PosTracks! Please RT! (photo or vid)

I'm digging @PosTracks. Awesome org that helps kids give back thru athletics. ! http://bit.ly/JEHd9F. Please RT!

FACEBOOK – CREATING & MANAGING EVENTS GRS TIPS & TEMPLATE

Facebook is a very powerful tool for getting the word out about an upcoming tournament and for encouraging people to participate. Due to a limitation in Facebook’s Events Application, Grassroot Soccer (GRS) cannot add your tournament as an event on the GRS Facebook page. Therefore GRS strongly urges you to create a Facebook event page for your tournament using your own Facebook account. Please remember to “like” the official Grassroot Soccer and Positive Tracks pages on Facebook! This is a great way to stay informed of news and updates and you may gain some knowledge to share at your tournament.

CREATING AND MANAGING YOUR FACEBOOK EVENT 1. Log in to your Facebook home page. 2. Select “My Events” from the navigation menu. 3. Click the “Create Event” button. 4. Fill in all the details about your event: o When? o What are you planning? (This will be the event name.) o Where? o More info? (Include who, what, where, when and why, and the link to your online registration page.) 5. Invite guests. Click the “Select Guests” button to invite your Facebook friends and other users to attend your event. You can even send emails to people not on Facebook. Be sure to invite everyone you know: friends, family, classmates and community members. 6. Choose whether your event is public or private (checkbox). If you check the box next to “Anyone can view and RSVP,” the event will be public. This means that anyone can see the details and add himself or herself to the guest list. If you don’t check the box, the event will be private. This means that only the time and description is shown to uninvited guests. Facebook users can request to be added to the guest list for complete event info. 7. Choose whether or not to show the guest list on the event page (checkbox). 8. Upload an event photo to display in the upper left corner of the event. 9. Click “Create Event” to complete your event. 10. Once you’ve created your event and invited all your friends, be sure to: o Encourage attendees to share the event with their Facebook friends as well - this is easy for them to do using the “Share” link on the top of the event page). o Update the event page regularly by posting breaking news, tournament brackets, funds raised, etc.

SAMPLE INFO FOR YOUR FACEBOOK EVENT PAGE Get your teams together and sign up for the [SCHOOL/COMMUNITY NAME] Grassroot Soccer 3v3 tournament presented by Positive Tracks! You can register as part of a team or as a free agent (free agents will be grouped into teams for the tournament).

Register now at www.grassrootsoccer.org/tournament-calendar!

Who: [WHO CAN PARTICIPATE] What: Grassroot Soccer 3v3 Tournament presented by Positive Tracks Where: [LOCATION] When: [MONTH, DAY, YEAR & TIME] Why: It’s soccer with a purpose. It’s youth around the world fighting for an AIDS Free Generation. Registration Fee: $[FEE] ($20 includes a Grassroot Soccer t-shirt)

All funds raised benefit Grassroot Soccer (GRS), an international nonprofit that uses the power of soccer to prevent the spread of AIDS and save lives among those with the highest rates of new infections—youth in Africa. All funds raised from the tournament will be doubled by Positive Tracks. Positive Tracks is a national, youth-centric nonprofit that incentivizes Generation Next to get active and give back using the global power of sport. Positive Tracks doubles fundraising dollars raised through youth-powered Grassroot Soccer 3v3 Tournaments - efforts which engage thousands of youth worldwide in SAVING LIVES. Through our partnership, young people learn about HIV prevention and AIDS; plus experience the power of hands-on philanthropy and the rewards of connecting to a cause on their own terms and turf.

For more information about Grassroot Soccer, visit www.grassrootsoccer.org. For more information about Positive Tracks, visit www.positivetracks.org BROADCAST EMAIL TEMPLATE FROM GRASSROOT SOCCER

Subject: Grassroot Soccer Comes to [NAME OF SCHOOL/COMMUNITY]

Message:

[NAME OF SCHOOL/COMMUNITY] is hosting a Grassroot Soccer 3v3 tournament presented by Positive Tracks on [DAY OF WEEK], [EVENT MONTH & DATE], 2014 at [LOCATION]. All funds raised benefit Grassroot Soccer (GRS), an international nonprofit that uses the power of soccer to save lives by preventing the spread of HIV among those with the most new infections—youth in Africa.

Positive Tracks, a national, youth centered non-profit is doubling fundraising dollars raised through ALL youth-powered Grassroot Soccer 3v3 Tournaments - efforts which engage thousands of youth worldwide in SAVING LIVES. Through our partnership, young people learn about HIV prevention and AIDS; plus experience the power of hands-on philanthropy and the rewards of connecting to a cause on their own terms and turf.

WHO: [INSERT YOUR TOURNAMENT AGE RANGE]

WHAT: [NAME OF SCHOOL/COMMUNITY] Grassroot Soccer 3v3 Tournament Presented by Positive Tracks

WHEN: [EVENT MONTH, DATE & TIME]

WHERE: [LOCATION – STREET ADDRESS, CITY, STATE, ZIP]

WHY: Play Soccer. Save Lives.

REGISTRATION FEE: $[FEE]

For more information or to register, visit www.grassrootsoccer.org/tournament-calendar or contact me at [PHONE] or [EMAIL].

To learn more about Grassroot Soccer, please visit www.grassrootsoccer.org. Positive Tracks is a national, youth-centric nonprofit that incentivizes Generation Next to get active and give back using the global power of sport. To learn more about Positive Tracks, please visit www.positivetracks.org

Best regards,

[NAME] Grassroot Soccer Tournament Coordinator

PS – Please forward this email to your friends and family and encourage them to sign up! POSITIVE TRACKS DOUBLE DOLLAR DEAL CONTRACT

HEY ___!

We’re so thrilled that you’re interested in supporting (charity) and we can’t thank you enough!! We’re looking forward to working with you, and wanted to run a few crucial guidelines by you as you launch your planning effort, plus give you some tools from Positive Tracks to help you get organized.

Speaking of Positive Tracks, I'm not sure if you have heard the awesome news, but we have a partnership with Positive Tracks – a youth-centric organization that helps young people (23 and younger) get active and give back through the power of athletics.

Positive Tracks has given (charity) a matching challenge grant to double the dollars youth participants raise for (charity event). This means that YOUR EFFORTS will be doubled by Positive Tracks. As a result, your energy and dedication could mean serious extra $$ for (charity) and its programs!

To be a part of this sweet deal you will need to:

• Include the Positive Tracks logo and on all messaging and promotional materials. Your donors will love to know that your dollars are being doubled! Boilerplate Language to help you explain Positive Tracks and the match is attached here. • If you are creating flyers or posters with the (charity’s) logo, you need to include a Positive Tracks Logo as well (attached and found in Positive Tracks Style Guide). Make sure the logos are of equal size and have roughly similar exposure or placement. We are happy to help you adjust any flyers or posters in order to incorporate this logo. Just let us know! • Include Positive Tracks in your social media messaging. Please like Positive Tracks on Facebook https://www.facebook.com/PositiveTracksOrg, and add their logo to your Facebook event page. If you decide to message about Positive Tracks through your social media channels (which would be GREAT), please use @PosTracks in your tweets, @PositiveTracks on Facebook and #postracks for Instagram. • If you’re using banners, please put up a Positive Tracks Banner along side your (charity) banner or poster. A Positive Tracks Banner can be sent to you if there’s one available at the time of your independent effort. Hand out and display any Positive Tracks documents, pamphlets or information material you receive. • Check out the Positive Tracks Toolkit and Positive Tracks Glow-Kit Tools to help with take-off and implementation of your efforts. • Questions about Positive Tracks participation options can be answered on Find A Starting Line and FAQ pages of the Positive Tracks website, or please contact me personally for help. • Last but not least, PLEASE email me to inform us that you accept this generous matching offer and let me know if you have any questions about Positive Tracks and/or our partnership with them this year.

Thanks in advance for your support of this partnership. We hope that you enjoy being a part of this matching challenge grant!

HUGE THANKS for supporting (charity) and being a part of the Positive Tracks team.

Signed, Your Positive Tracks Coordinator

FLYER TEMPLATE GRASSROOT SOCCER SAMPLE FUNDRAISING LETTER

CHARITY LOGO [DATE] Dear [NAME],

On [EVENT MONTH & DATE], I will be participating in [NAME OF SCHOOL/COMMUNITY]’s Grassroot Soccer 3v3 Tournament presented by Positive Tracks at [LOCATION]. All funds raised benefit Grassroot Soccer (GRS), an international nonprofit that uses the power of soccer to save lives by preventing the spread of HIV among those with the most new infections—youth in Africa.

Grassroot Soccer’s founders, who drive the organization’s work, are former professional soccer players who lost many of their teammates and friends to AIDS. They decided they had to do something and created Grassroot Soccer, which has transformed the lives of 632,000 youth in Africa by using soccer and a proven program to prevent HIV.

Please consider pledging a donation to support my participation in the Grassroot Soccer tournament. These are a few suggested pledges:

 Registration match: Match my registration fee of [FEE].  Dollars for goals: Donate a flat amount for each goal I score during the tournament.  Sponsor a child: $25 provides one youth with the opportunity to participate in GRS’s ‘Skillz’ curriculum to gain the knowledge and life skills to remain HIV-free.

If you’re interested in pledging a donation on my behalf, please contact me at [YOUR EMAIL] or [YOUR PHONE]. After the tournament, I will contact you to confirm the total amount pledged. All donations should be made payable to Grassroot Soccer with “[NAME OF SCHOOL/COMMUNITY] Tournament” in the memo line, and then either hand or mail the donation to me at [YOUR ADDRESS].

Positive Tracks, a national, youth centered non-profit is doubling fundraising dollars raised through ALL youth-powered Grassroot Soccer 3v3 Tournaments - efforts which engage thousands of youth worldwide in SAVING LIVES. Through our partnership, young people learn about HIV prevention and AIDS; plus experience the power of hands-on philanthropy and the rewards of connecting to a cause on their own terms and turf. This means that every dollar you donate will be doubled!

Together, we can help GRS educate young people about how to live AIDS-free, healthy, product lives!

To learn more about Grassroot Soccer, please visit www.GrassrootSoccer.org. To learn more about Positive Tracks, please visit www.Positivetracks.org.

Thank you so much for your support!

Sincerely,

[SIGN YOUR NAME AFTER DOCUMENT IS PRINTED] [YOUR NAME] [YOUR EMAIL] [YOUR PHONE] [YOUR ADDRESS]

Grassroot Soccer is a registered 501(c)3 nonprofit organization in the U.S., federal tax identification number 43-1957920. Gifts are tax deductible to the extent allowed by law. POSITIVE TRACKS SAMPLE FUNDRAISING LETTER HEY ___!

I'm not sure if you’ve heard my awesome news yet, but I’m doing something cool and fun to support (charity).

Here’s what I’m up to: (one sentence description of effort).

Best news is that your charity has partnered with Positive Tracks - an organization that helps young people (ages 23 and younger) turn their passion for athletics into meaningful philanthropy.

Positive Tracks has awarded (your charity) with a matching Challenge Grant that will double the dollars I raise for (your charity). Through this partnership, young people will learn about (your charity) and (what your charity does), plus they’ll get off the couch and experience the rewards of connecting to a cause on their own terms and turf.

Just so you understand this deal, your dollars will be matched by Positive Tracks when you support me! My efforts could mean serious extra dollars and visibility for (charity). This is HUGE!

Thank you so much for helping me, and please follow this link (link to your fundraising-page or another vehicle you’re using to fundraise) to support (your charity) and ME. Your donation is tax-deductible and every dollar will be given to (your charity).

Signed, Me

PUBLIC SERVICE ANNOUNCEMENT TEMPLATE GRS PUBLIC SERVICE ANNOUNCEMENT For further information contact: [COORDINATOR NAME] [COORDINATOR PHONE] [COORDINATOR EMAIL]

Grassroot Soccer Kicks Off At [NAME OF SCHOOL/COMMUNITY]

[NAME OF SCHOOL/COMMUNITY] is hosting a Grassroot Soccer 3v3 tournament presented by Positive Tracks on [DAY OF WEEK], [EVENT MONTH & DATE], 2014 at [LOCATION]. All funds raised benefit Grassroot Soccer (GRS), an international nonprofit that uses the power of soccer to save lives by preventing the spread of HIV among those with the most new infections—youth in Africa. All funds raised will be doubled by GRS partner, Positive Tracks. Play Soccer. Save Lives.

For more information or to register, visit www.grassrootsoccer.org/tournament-calendar. To learn more about Positive Tracks, visit www.positivetracks.org

POSITIVE TRACKS SUCCESS STORY RECAP

Thank you for helping make the world awesome!

Submit this brief summary along with a pic or vid to help us capture the success of your efforts. We want to brag about your efforts and inspire others with your story. Please submit this information to your Positive Tracks Coordinator via email to (your email) and to Positive Tracks Central at [email protected].

Your Name and location: Name of Effort/Team: E-mail: 1. What Did You Do:

2. How Did You Do It:

3. Why Did You Do It:

4. Total Dollars Raised by your project before the Positive Tracks match:

5. Other Thoughts/Ideas/Input you’d like to share:

GRS THANK YOU LETTER TEMPLATE TO SPONSORS & DONORS

BOTH LOGOS POSTRACKS & CHARITY

[DATE]

Dear [NAME], Thank you for supporting [NAME OF SCHOOL/COMMUNITY]’s Grassroot Soccer 3v3 Tournament presented by Positive Tracks! The event was a huge success and all [# OF PARTICIPANTS] participants seemed to enjoy themselves.

Overall, the tournament raised $[AMOUNT RAISED] through registration fees, donations and sponsorships. This amount will be DOUBLED thanks to the generosity of our partner, Positive Tracks. Together, we have helped Grassroot Soccer toward reaching its goal of educating young people about how to live AIDS-free, healthy, productive lives!

To learn more about Grassroot Soccer, visit www.grassrootsoccer.org. To learn more about Positive Tracks, visit www.positivetracks.org.

Sincerely,

[SIGN YOUR NAME AFTER DOCUMENT IS PRINTED]

[COORDINATOR NAME]

PRESS RELEASE TEMPLATE GRASSROOT SOCCER

FOR IMMEDIATE RELEASE For further information contact: [COORDINATOR NAME] [COORDINATOR PHONE] [COORDINATOR EMAIL]

Grassroot Soccer Comes to [NAME OF SCHOOL/COMMUNITY] [EVENT MONTH & DATE] Play Soccer. Save Lives.

[DATE] ([CITY], [STATE]) — [NAME OF SCHOOL/COMMUNITY] is hosting a Grassroot Soccer 3v3 tournament presented by Positive Tracks on [DAY OF WEEK], [EVENT MONTH & DATE], 2014 at [LOCATION]. All funds raised benefit Grassroot Soccer (GRS), an international nonprofit that uses the power of soccer to save lives by preventing the spread of HIV among those with the most new infections—youth in Africa. All funds raised from Grassroot Soccer 3v3 tournaments are being matched by Positive Tracks.

WHO: [INSERT YOUR TOURNAMENT AGE RANGE]

WHAT: [NAME OF SCHOOL/COMMUNITY] Grassroot Soccer 3v3 Tournament presented by Positive Tracks

WHEN: [EVENT MONTH, DATE & TIME]

WHERE: [LOCATION – STREET ADDRESS, CITY, STATE, ZIP]

WHY: Play Soccer. Save Lives.

REGISTRATION FEE: $[FEE] For more information or to register, visit www.grassrootsoccer.org/tournament-calendar.

### About Grassroot Soccer: Grassroot Soccer (GRS) is a non-profit organization founded in 2002 that uses the power of soccer to educate, inspire, and empower communities to stop the spread of HIV. The vision of GRS is a world mobilized through soccer to create an AIDS-free generation. GRS has programs in 10 African countries with flagship sites in South Africa, Zambia, and Zimbabwe. Founded by four professional soccer players, Grassroot Soccer is mobilizing the most vulnerable population of youth ages 12 – 19 to break the cycle of AIDS by engaging local coaches who equip young people with the knowledge, skills and support they need to avoid HIV. For more information, visit www.grassrootsoccer.org.

About Positive Tracks: Positive Tracks is a youth-centric non-profit that empowers young people to fundraise for charities using the power of athletics. Positive Tracks partners with charitable organizations to fulfill its three- fold mission: to encourage youth fitness and wellness; to teach creative, hands-on philanthropy; and to extend Positive Tracks youth challenge grants to charity partners. Positive Tracks operates out of Hanover, NH, and serves multiple regions of the country. For more information, visit www.positivetracks.org. TOP 10 FUNDRAISING TIPS

 Be You! Smile, laugh, make friends and have fun every step of the way. You are the best advertisement for your cause!

 Tell Your Story. You believe in your cause, right? So clearly communicate it, and let your passion lead the way in convincing your supporters of its worthiness.

 Create A Timeline. Start with your end goal and work backwards from your goal in baby steps. Now you’ve built an action plan. Go, you!!!

 Ask Creatively. Use your imagination and sense of humor. Use visual tools and social media to reach beyond family and friends.  Ask Directly. People often respond more quickly to a tangible request than to a general request.

 Promote Effort Through Multiple Channels. Social media, direct email, flyers and every friendly big mouth or proud parent you know.

 Follow-up! Engage supporters and potential supporters with updates on your progress and on how their money will make a difference. Send them visuals of you in action!

 Leverage The Double Dollar Deal. Remind yourself and your supporters that Positive Tracks makes every effort and dollar a Two-fer.

 Don’t Be Afraid Of Plan B. Square pegs and round holes, puppies and discipline – some things just don’t work. Don’t dim your hopes—just go in a new direction.

 Thank, Thank, Thank! Recognize partners, sponsors, donors, mentors, team members, supporters, and anyone who has helped you along the way. Nobody goes it alone.

HOW TO RAISE $500 IN A WEEK:

You can make a difference raising money for your cause if you break it down into several easy steps. Start by setting a personal goal and then go for it! Here's one way to look at raising $500 in a week:

1: Sponsor yourself w/ holiday or birthday gifts for $25 $25 = $25

Plus PosTracks Match = $50!

2: Ask 3 family members for $25 $75 = $100

3: Ask 5 friends to donate $15 $75 = $175 Plus PosTracks Match = 350!

4: Ask 5 co-workers to sponsor you for $10 $50 = $225

5: E-mail 15 people & ask for a $10 donation $150 = $375

6: Ask a company for a $75 contribution $75 = $450

7: Ask two businesses you frequent for $25 $50 = $500

Plus PosTracks Match = $1000!!!

MORE FUNDRAISING TIPS

 Be sure to tell people that their money is being matched by Positive Tracks when the sponsor you!

 Don't be afraid to ask! You're not going to dinner with this money. . you're working to help the world!

 Start early. Have fun with your fundraising efforts!

 Set a fundraising goal and let your potential sponsors know what that goal is

 Write a personal letter; create a newsletter or press release; make in-person solicitations. If you write a letter, include a donation form and a self-addressed stamped return envelope.

 Ask for pledges from family members, friends, people at school, work, people nearby, people far away.

 Suggest a minimum gift amount or put down options ($100, $50, $25, other)

 Write a personal note of thanks to each of your sponsors. This will go a long way, especially when you approach them next year.

 All donations are tax deductible. Your Positive Tax Coordinator knows the Tax ID Number for the Charity Partner you’re supporting.

 If you fundraise in memory or honor of someone, say so—telling a personal story about your cause is a way for people to relate to you and your cause.

 Ask your supporters about matching funds from their employers.

 Double your fun: Challenge a friend to participate with you and raise her/his own pledges! POSITIVE TRACKS CONTACTS

Children's Hospital At Dartmouth-Hitchcock (CHaD) CHaD Hero Half Marathon & Ripcord 5K Children's Hospital At Dartmouth-Hitchcock (CHaD), One Medical Center Drive, Lebanon, NH 03756 Director, CHaD Community Relations: Sharon Brown e: [email protected] CHaD Hero Event Coordinator: Nate Larson e: [email protected] PosTracks Coordinator: Jen Smyth e: [email protected]

The Dempsey Center The Dempsey Challenge 10 High St., Suite 301, Lewiston ME 04240 Executive Director, Dempsey Center: Wendy Tardif e: [email protected] Assistant Director, Dempsey Center: Mary Dempsey e: [email protected] Event Manager, Dempsey Challenge: Aimee Arsenault e: [email protected] Communications: Mark Turcotte e: [email protected] PosTracks Coordinator: Tish Caldwell e: [email protected] Event Assistant: Andrea McNulty e: [email protected]

Travis Roy Foundation Travis Roy Foundation Wiffle Ball Tournament VT: 223 Goodsell Point, 2 Colchester, VT 054462 MA: 390 Commonwealth Ave. #711, Boston, MA 02215 Founder & PosTracks Spokesperson: Travis Roy e: [email protected] Executive Director: Marge Oppold e: [email protected]

Grassroot Soccer Grassroot Soccer 3v3 Tournaments P.O. Box 712, Norwich, VT 05055 Co-Founder & PosTracks Spokesperson: Ethan Zohn e: [email protected] Communications Manager: Molly McHugh e: [email protected] Development Coordinator/ Curriculum & Training Coordinator: Peter “Hooter” Glidden e: [email protected] PosTracks Coordinator: Sarah Callaway e: [email protected]

Lacrosse The Nations Scoop The Loot Games P.O. Box 425479, Cambridge, MA 02142 Executive Director and PosTracks Coordinator: Ellen Cohn e: [email protected]

Ride2Recovery Ride2Recovery Honor Rides 23679 Calabasas Rd. #420, Calabasas, CA 91302 Founder and President: John Wordin e: [email protected] Pos Tracks Coordinator: Sara Bell e: [email protected]

Turtle Ridge Foundation BodeFest & BodeBash 392 Streeter Pond Road, Sugar Hill, NH 03586 Operations Manager & PosTracks Coordinator: Kyla Miller e: [email protected]

Additive Adventure With Majka Burhardt The Lost Mountain Project North Conway, NH Founder & PosTracks Spokesperson: Majka Burhardt e: [email protected]

Soccer Without Borders Soccer Without Border Ambassador Events 25 Thomson Place, 1st Floor, Boston, MA 02210 Executive Director: Mary McVeigh e: [email protected] PosTracks Coordinator: Larkin Brown e: [email protected]

Positive Tracks Central 35 South Main Street, Hanover, NH 03755 Founder & Executive Director: Nini Meyer e: [email protected] Central Operations Support & Coordinator of Coordinators: Liz Gray e:[email protected] Philanthropic & Legal Advisor: Gioia Perugini e: [email protected] Creative Director: Byron Glaser e: [email protected] Corporate Development: Jane Seibel e: [email protected] Marketing: Edie Thys Morgan e: [email protected] Philanthropic Development: Mary Margaret Sloan e: [email protected] RESOURCE LIBRARY:

HELPFUL SOCIAL MEDIA LINKS http://www.socialmediaexaminer.com/getting-started/ http://www.nptechforgood.com http://www.bridgespan.org/Publications-and-Tools/Strategy-Development/Getting-Social-Media-Right-A- Short-Guide-for-Nonpr.aspx BOOKS Citizen You, Jonathan Tisch Enterprising Nonprofits: A Toolkit for Social Entrepreneurs, J Gregory Dees, Jed Emerson, Peter Economy How To Change The World: Social Entrepreneurs and the Power of New Ideas, David Bornstein Me to We, Craig and Marc Keilburger Social Entrepreneurship: What Everyone Needs to Know, David Bornstein and Susan Davis RELATED ORGANIZATIONS: Ashoka: Innovators for the Public, www.ashoka.og buildOn, www.buildon.org Changemakers, www.changemakers.net Generationon, www.generationon.org Institute for Social Entrepreneurs, www.socialent.org Kickstarter, www.kickstarter.com New Schools Venture Fund, www.newschools.org One World, www.oneworld.net Points of Light Institute, www.pointsoflight.org Social Enterprise Magazine, www.socialenterprisemagazine.org Social Fusion, www.socialfusion.org Social Ventures Partners, www.svpseattle.org Techsoup, www.techsoup.org Tides Center, www.tidescenter.org Volunteer Match, www.volunteermatch.org Youth Service America, www.ysa.org Youth Venture, www.youthventures.org