Events and Call for Papers

“Religions as Brands” The Marketization of Religion and Spirituality Lausanne, 13-15 October, 2011

This conference deals with religious markets the market of religions, The influence of state and how religions try to market and brand regulation on religious branding and themselves. marketing, Consumer beliefs, norms, values, participation and commitment, Consumer In the market of religions paradigm, economic loyalty and switching in the religious market, and marketing vocabulary are used to analyze Giving and the market of religions, the religious domain. Religious organizations Substitutability, complementarity, and are seen as "firms", while the faithful are seen competition between secular and religious as "consumers" of both this-worldly and goods, Religion and spirituality as other-worldly "religious products". Religions determinants of consumer behavior, Social may then be analyzed as "brands" conveying networks and social/spiritual/religious capital. specific brand experiences and images. Papers may focus on all kinds of religions, Religious specialists engage in "branding" "world religions" just as new religious their specific group and market their specific movements or alternative spiritualities. offer, aiming for converts, participants, donators and public recognition. However, The conference is an interdisciplinary religions and religious groups may also have academic venue between sociology, to face negative publicity due to scandals, economics, marketing, and study of religions suboptimal performance, lack of integration scholars, open to all, supporters as well as or religious conflict. Some religious groups critics of the economic paradigm of religion may find it a challenge to adapt to modern and spirituality. conditions and to market themselves, while others may try to resist to see their offer as "products". Deadline for abstract submission: 30 April, 2011 Notification to the authors: 30 June, 2011 This conference welcomes papers dealing Deadline for full paper submission: 15 September 2011 with topics such as: The branding of religions, Public images of religions, Religion and For more information: marketing communication, Effects of http://www.hec.unil.ch/dmk/home religious branding on conversion and switching, Religious institutions as suppliers of religion and spirituality, as competitors on