Syllabus of the Seminar Central European Business

Syllabus of the seminar “Central European Business” Module in Nitra: “Doing Business in Central Europe and wider Internationally: Managerial and Marketing implications” Date Lecture room: AS-36 Providing university (instructor´s name) Nov.7, 2010 Arrival of participants. Ms Tatiana Bartosova will wait for the Contact person from Sunday Ukrainian group at the Budapest airport and will accompany the V4 group: group to Nitra. Instructions for other participants will be sent Tatiana Bartošova separately by email. +421 911 185 117 Nov. 8, 9.00-9.30 SUA Nitra 2010  Welcoming by the representatives of the Slovak University (representatives of Monday of Agriculture in Nitra and the Faculty of Economics and FEM, Management doc. Horská,  Introduction of CEINET and FAO students and CEINET doc. Ubrežiová) teachers  Slovak University of Agriculture in Nitra: Brief introduction Mgr. Valach 9.30-10.45  Product policy: Central European and wider international Doc. Elena Horská approach 11.00-12.30 Agricultural university  Standardization and Certification of the European Market in Cracow (Dr. Tyran) o HACCP, GHP, GMP, CE, Organic farming, Eco Label “European flower”, PDO, PGI, TSG, regional products 13.45-16.00 Cracow University of  Starting and Running Business in Poland Economics (dr.Wach) o analysis of Polish business environment (comparison to other EU member states) o start-up (registration, procedures, requirements, permissions) o legal forms of doing business in Poland (legal units) o legal aspects of doing business in Poland o taxation of business in Poland o socio-cultural aspects of doing business in Poland, rules for the negotiation with the Poles 18.00 SUA Nitra Slovak dinner and national folk evening, dormitory A.Bernolak (doc. Horská, Mrg. Valach, Ing. Belák, Ing. Urgeová, Ing. Moravčíková) Nov. 9, 9.00 – 10,45 FH Joanneum, Austria. 2010  European Integration and doing business in Austria (Prof. Doris.Kiendl- Tuesday Wendner) 11.00 – 12,30  Doing Business in Ukraine, Ukraine and its external business NUELS Kiev links, perspectives of further Ukrainian development (Dr.Zhemoyda,Shish) 13.45-15.00 Hungary (Dr. Katalin  Starting and Running Business in Hungary Takács-Gyorgy)  Selected aspects of consumer markets in Hungary

15,15 Nitra sightseeing

Nov.10, 7,30 – 17,00 Prof. Hambalková 2010 Thematic study visit in Sered and Bratislava Prof. Nagyova Wednesday 7: 30 Departure from S pavilon, FEM Doc. Horska 9: 00 Visit of the sparkling wine producing company Hubert Mgr. Valach 10:30 Visit of SEDITA, producer of wafles and biscuits 12:00 Sightseeing of Bratislava

Nov.11, 9,00 – 10,30 2010  International human resources management SUA Nitra Thursday o Leadership, motivation, communication, new trends (doc. Ubrežiová) in development of international management and business 11,00 – 12,30  Starting and Running Business in Slovakia

13,45 – 15,30 MZLU Brno, Private  Starting and Running Business in Czech Republic, Economic University  Selected aspects of consumer market in Czech Republic and Znojmo (Ing. marketing communication Turcinková, Ing. Pribyl)

Nov.12, 8.00-13.00 SUA Nitra 2010  Project presentations and expert´s panel discussion on the (doc. Horská, doc. Friday topics of presentations Ubrežiová, Ing. Urgeová, Mgr. Valach, Lunch prof. Nagyová) Cracow University of 14,30 – 15,00 Economics (dr.Wach)  Conclusion and certificate awarding NUELS Kiev (Dr.Zhemoyda,Shish) Godollo, Hungary (Dr. Katalin Takács- Gyorgy) MZLU Brno (Ing. Turciková, Ing. Pribyl) Nov. 13, Departure of the Ukrainian group at 7,00 from dormitory 2010 Polnohospodár Saturday