Tata ISES Project Profile

Tata Social InternshipProject Profile 2016 TATA SOCIAL Documenting best practices to advocate Parag’s vision of making children’s INTERNSHI literature a part of every childhood and libraries a part of every school in India P PROJECT TITLE COMPANY Tata Trusts INTERN CASE STUDY? Will your project allow for a Case Study module in addition? Yes / No If yes, articulate the case study as Part II of your project. REVIEWER Name of Reviewer: Ms Amrita Patwardhan PROJECT GUIDE Name of Project Guide: Ms. Swaha Sahoo SUB GUIDE Name of Project Sub-Guide: NA Please ensure the Guide and Sub-Guide are CS personnel who have time to spare for the guidance of the Tata Social Intern especially at the Induction and Key Deliverables setting stage and the Wrap-up and Intern Appraisal stage. Contact details that the intern can start interacting with prior to coming to India, to explore the different aspects of the project or the company. [Not for Admin related clarifications which will be dealt with by Group Corporate Communications.] Ms. Swaha Sahoo Email: [email protected] Phone: +91-9958880246 Ms. Sahoo is Development Officer at the Tata Trusts and leads the Parag initiative

BUDDY Since 2010, taking a Best Practice from Group HR and some of the successful Tata Social Internships in the past years, we are requesting that a BUDDY be identified for the Intern by the Company. The BUDDY should be a young person who is willing to be friends with the Intern and help him / her find their feet; have time to spare to guide and advise the intern on arrival; help sort out the admin issues that can seem a huge hurdle to young Interns in a new country; advise on sightseeing, in-city travel, cultural norms, company regulations, or just where to find bottled water or SIM cards or internet connectivity; help translate in day to day situations; empathise and be helpful. The Buddy should preferably not be a CS team member. Contact details

LOCATION New Delhi, India

GROUP CORPORATE COMMUNICATIONSTATA SOCIAL INTERNSHIPSUMMER 2016 Tata Social InternshipProject Profile 2016 Background of the ongoing Project that the Tata Social Intern will be participating in (in terms of why it is necessary in the India, district and Company context; what are BACKGROUND the other linked projects in that area that the Company is working on (if relevant); history of how long the Company has been working on that type (topic: as in water management) of project; current status of project implementation; next stage of the project that the Intern would need to contribute into; how the Tata Social Internship project fits into the future stage of the project. ‘Parag’ is an initiative of the Tata Trusts that supports development, dissemination and use of children’s literature in Indian languages, to promote reading among children. Education research widely recognizes the role of easy access and meaningful use of children’s literature in classrooms and homes. In India, where a large number of children attending government schools are first generation learners, the access to quality and contextual reading material becomes essential. With absence of any text at home children are introduced to reading and writing only at the age of 6 and find it very challenging. Yet, only a handful of publishers in India are engaged in quality publishing of children’s literature in Indian languages. The lion’s share of literature for children is available in English and targeted at urban readers. Secondly, school libraries can be the most efficient source of access to literature for majority of children, who are enrolled in schools, but do not have books at home. However, 74% schools in India do have functional libraries. Over the past seven years Parag has supported the development of quality children’s literature in regional languages. Parag supported books have original stories that are both contextual and global, cover a variety of genres including picture books, activity books, non-fiction, animated stories and teacher resource material. Parag has supported school and community libraries for ensuring access to quality books. It has created avenues to promote young talented authors and illustrators. Parag workshops and programmes have trained librarians, teachers and educators besides creating resources on setting up and running active libraries, book selection and using libraries to enhance reading skills. While significant amount of work has been undertaken to strengthen reading for children, much of it is undocumented. As Parag aims to expand its scope to reach many more children across India, there is need for documenting best practices, challenges and success stories to advocate the case for children’s libraries as integral to schools and education, with policy makers and schools. KEY Key Deliverables (as you see them at this stage. The detailed Key Deliverables can be DELIVERABLES fine tuned during the Induction at the location and will be noted into the Tata Social Internship Intern Appraisal Form during the 1st week of induction at the location.)  Visiting at least three different library locations to document (audio-visual) best practices including read aloud sessions and activities related to books and leading to increased interest in reading  Three short videos covering three aspects of Parag – book development, illustrator’s course offered by Parag, and library educator’s course  A master film on Parag that puts together all different aspects of Parag

OPTIONAL CASE - NA (Not Applicable) STUDY DETAILS

GROUP CORPORATE COMMUNICATIONSTATA SOCIAL INTERNSHIPSUMMER 2016 Tata Social InternshipProject Profile 2016 RESEARCH What is the research you would like the Intern to have done prior to coming for the RECOMMENDE Internship, in terms of international benchmarks, global best practices, etc.? (See D Reports submitted by past interns uploaded at http://www.tatasocial-in.com/project- reports

The advocacy for libraries, children’s literature and reading is especially strong in Western countries. Organisations such as American Library Association, Book Trust in the UK, School Library Association, UKetc have made several advocacy videos and campaigns that can be studied.

GROUP CORPORATE COMMUNICATIONSTATA SOCIAL INTERNSHIPSUMMER 2016