Corporate Comms Director

24 May, 2011 RAPP China Lands Weight Watchers Account

Shanghai, May 24, 2011 – RAPP China, part of DDB Greater China Group, has been appointed lead Communications Agency for Weight Watchers China, a win that further solidifies its standing as a leading CRM and data-driven marketing provider in the region. RAPP will lead consumer insight development and competitive analysis for Weight Watchers programs, as well as consult on brand and market positioning.

The account was awarded without a pitch, due to RAPP’s “ ‘customer obsession’ that drives it to get under the skin of consumers, strong planning capability backed with creative firepower, and an experienced team in branding and positioning,” said Judy Zhu, Marketing Director for Weight Watchers China.

Weight Watchers China is owned by Weight Watchers International, Inc., the world’s leading provider of weight management services, operating globally through a network of company-owned and franchise operations. Weight Watchers holds over 45,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control. Weight Watchers China was established in 2008 and operates four centers in Shanghai and one in Nanjing. Consumers all over China can also enjoy WeightWatchers.com.cn, the Chinese version of the award-winning WeightWatchers.com website.

“We’re excited to be working closely with Weight Watchers’ local and international teams and look forward to a lasting partnership,” said Michelle Tan, Business Director of RAPP China. “RAPP and DDB China Group have the experience and expertise to support the company with its long-term, sustainable business model in China that goes beyond just communications.”

DDB China Group

Park2Space, 4th Floor, Building 2, 169 Mengzi Road, Luwan District, Shanghai, 200023 China Tel: (8621) 6151 3300 Website: www.ddbchina.co m

About RAPP China

At RAPP China (www.rappchina.com.cn), we’re customer obsessed. We help our clients acquire, retain and grow value for their customers through the development and execution of best practice direct and relationship marketing. We help our clients to understand their customers better – their behavior, motivations, demography – to provide tailored solutions that are actionable and measurable. The unique insight we gain from data is used to enhance award winning creative business and communications solutions. RAPP is led by Vice President of RAPP Greater China Ross Gearing. Amongst the agency’s clients are IHG (Intercontinental Hotel Group), Johnnie Walker, Philips, McDonald’s and adidas.

A core part of DDB Group Asia Pacific, RAPP is a dominant direct, digital, data, loyalty and e-commerce marketing agency, providing clients with comprehensive customer-centric marketing solutions, and specializing in cross-channel acquisition, retention and optimization. At the 2010 Campaign Agency of the Year Awards, RAPP Asia Pacific was runner up in the Specialist Agency Network of the Year category. Globally, RAPP (www.rapp.com) is one of the world’s largest direct marketing networks with roughly 50 offices in more than 40 countries, delivering over 40 years’ experience in customer acquisition, retention and optimization to its clients. RAPP is a part of Omnicom Group Inc.

About DDB Greater China Group

DDB Greater China Group is a full service agency incorporating DDB, Tribal DDB, RAPP and DDB Guoan, with offices in Beijing, Shanghai, Guangzhou, Hong Kong, and Taipei. Each of our units provides the best creative solutions in its specialty areas. They work as an integrated team or individually, depending on the client's needs. Tribal DDB is a digital marketing specialist, RAPP focuses on direct marketing, and DDB provides advertising solutions.

With over 550 staff amongst five offices in Greater China, DDB Greater China Group helps grow the value and influence of leading brands around the world. The agency has a deep knowledge of both local and international markets and provides expert services tailored to each companies’ needs. DDB Greater China Group strives to create solutions to address our clients’ business issues and challenges. We believe that “creativity is the most powerful force in the business,” and we use creativity to develop ideas that people want to play with, participate in and pass on. Ideas that connect people with people, not just people with brands. We call this Social Creativity, which results in ShareValue, the powerful combination of influence within social communities and tangible business performance. The Group has achieved numerous awards and accolades: in 2010, DDB China Group was named Campaign Greater China Agency of the Year and Ad Age China’s Agency of the Year. It also won a Gold Cannes Lion, the second gold won by mainland China in the history of the festival.

The Management Team consists of President and CEO Dick van Motman, President of DDB China Group Shanghai Jesse Lin, President of DDB Guoan Group Richard Tan, President of DDB Group Hong Kong and Guangzhou Simone Tam, Co-Presidents of DDB Taiwan Group Roy Soetanto and Sheena Jeng, Chief Creative Officer of DDB China Group Michael Dee, Co-Heads of Strategic Planning DDB Greater China Group Tim Schlick and Milo Chao, Vice President of Tribal DDB Greater China Eric Phu, Managing Director of Tribal DDB Shanghai Jit Hoong Ng, Vice President of RAPP Greater China Ross Gearing, and Director of Operations Teo NeeChuan.

For more information please contact: Camille Daubenton Corporate Communications Director, DDB China Group Direct: (86 21) 6151 3681 Email: [email protected]

2 DDB China Group

Park2Space, 4th Floor, Building 2, 169 Mengzi Road, Luwan District, Shanghai, 200023 China Phone: (8621) 6151 3300 Website: www.ddbchina.co m