WARM-UP: Student Is to Access Activity of Choice on Quia to Practice Re: 3 s1

CONTENT/TEACHING OUTLINE LESSON PLAN 4-30 thru 5-4-12

SPORTS AND ENTERTAINMENT MARKETING Susan Herman

COMPETENCY: 9.00 Explore career-sustaining opportunities in SEM OBJECTIVE: 9.02 Demonstrate the skills needed for obtaining employment. EQ? What are the components of a resume?

DAY 1 and Day 2 4-30 and 4-31-12 Warm-Up ID terms from previous objectives 1 Nike swoosh is example of: contractor 2 Manufacturer purchases right to put logo on cap To see the reaction of the customer 3 Represents convenience to customers at ballpark publicity 4 Who sold programs, scorecards and hotdogs? licensee 5 Busy place to sell concessions: Traditional (Amish) 6 Outside co. agrees to furnish food & beverage services: Non-price competition 7 Would affect sales of food & beverages Increase in vendor’s utilities 8 Why show medium priced merchandise first: In front of restrooms 9 The shirt might shrink By attending tradeshows 10 The shirt is preshrunk Pull strategy (brochures) 11 Local newspaper wrote review on Jo-Lo’s concert Direct mail 12 Economy where things are always done the same Lucille Ball 13 Customer service, quality & location Can eat dinner at the park 14 Early TV female star Greeting approach 15 Steven Spielberg would learn about new technology boomerang 16 May affect sales of food & beverage at game: Team is experiencing a losing streak 17 Customer trips on box in Footlockers and is hurt Harry Stevens 18 Strategy used by businesses to create interests in Logo consumers 19 Receive ads in the mail 0bjection Hello, I am Jim. Is it still raining outside? Human risk 20

ACTIVITY 1: fill in the blanks below with letters to identify sources of job leads: 1. C_m_an_ _er_ _ nn_ _ o_ _ ice _ 2. C_ _ per _ _ _ ve edu_ _ _ ion _ _ _ erien _ _ _ 3. Em_ _ oym _ _ _ age _ _ ies 4. Fa_ _ _ y and fri_ _ _ s 5. _ _ _ mer _ _ _ loyer_ 6. I_ _ ern _ _ 7. I_ _ ernshi _ _ 8. J_b Fa _ _ _ 9. Ne_ _ pap_ _ a_s 10. P_ _ cem_ _ t ce_ _ ers 11. Sc_ _ _ l p_ _ _ on_ _ l, such as career development c_ _ rdi _ _ _ ors, cou_ _ _ lors, and te_ _ _ ers 12. Tem_ _ _ ar_ em_ _ _ _ men _ ag_ _ _ ies DISCUSSION ACTIVITY 2: Use the notes on 9.02 on class website to fill in the blanks below: 1 B. Prepare a resume for a sports or entertainment marketing career. 1. Resumes are brief ______of an individual’s personal information, education, skills, work experience, ______, and interests. A growing trend for employers is the use of ______resumes. 2. Parts of a resume: a. Contact information i. ______ii. ______iii. ______iv. ______b. Objective i. Identifies the ______or type of job in which an applicant is ______ii. Describes the skills or ______an applicant has acquired c. Experience and employment history i. List of related job ______, including ______work ii. Dates, names, and ______of former ______iii. Description of duties and ______iv. Traditionally listed in reverse ______order d. Education i. List of schools ______and degrees ______, including dates attended and related ______. List of ______, training, and/or licenses obtained ii. ______obtained e. Activities and awards i. List of ______with personal or ______organizations, including volunteer or ______organizations ii. Personal and professional ______or ______f. References i. List of people ______employers may contact for more information regarding an ______ii. Include the name, title, ______held, name of business, ______of business, telephone ______, fax ______and e-mail ______iii. Avoid using ______members as references iv. ______of relevant work in addition to ______, if necessary

ACTIVITY 3: Complete crossword puzzle related to review of objectives covered. DISCUSSION EQ? What people would be considered good references on a resume? DAY 3 and Day 4 5-2 & 5-3-12 Warm-Up match terms from previous objectives 1 Dividing market into smaller groups psychographics 2 Type of segmentation appealing to racing enthusiasts Full-menu marketing 3 Potential subscribers for Sports Illustrated is their? Example of economic goods 4 Risk management helps prevent rational 5 Reaches all customers Ease of start-up 6 Can provides products/services to meet everyone's wants socialism 7 Helping someone to be satisfied when buying entrepreneur 8 Lauren needs mouthpiece and softball glove to play: efficiently 9 Govt. encourages people to operate own businesses: Mass marketing 10 Why choose sole proprietorship segmentation 11 Degree for which the demand for a product is affected by its price: market 12 Competition forces businesses to operate: Business loss 13 Govt. tries to reduce the difference between rich and poor elasticity 14 h.s. student earns money by painting faces at Bulls Stadium Free enterprise 15 Type of buying based on logical decision making selling

2 ACTIVITY 1: Have students select an occupation in the Sports and Entertainment Marketing industry and identify at least eight sources of job leads.

ACTIVITY 2: Have students prepare a resume for an occupation in the Sports and Entertainment Marketing industry. (You will have to be creative on this one – use the internet to do research on resumes for that industry)

ACTIVITY 3: Have students identify four potential references for a resume. Don’t juse make this up. Choose people you have possibly volunteered for or worked for before. (If you were actually using these people on a resume, it would be necessary to obtain their permission)

DISCUSSION

DAY 5 5-4-12 WARM-UP – PREVIOUS OBJECTIVES 1 Importance of consumer in buying decision Marketing information management 2 Packaging/warranties/quality Law of Supply & Demand 3 By offering goods/services a consumer wants ownership 4 Inform/persuade/remind Name recognition 5 Select fans to complete a survey about their wants Market economy 6 Economic principle stating when demand is great, Reading trade periodicals supply increases 7 Vendor does not have enough videos to rent Jackie Joyner-Kersee (Super Woman on S.I.)

8 Basic economic freedom for all U.S. citizens Stop talking about product/service 9 Why buy a franchise Explain the characteristics between the two 10 Consumers determine what is produced by what they Ex. Of open-ended question buy 11 What? How? For Whom goods will be produced? Mark-downs 12 Land, labor and capital Product decision 13 Buyer for Footlocker keeps up with trends of industry Promotion by: 14 Observing, listening, questioning Durability (jeans) 15 Ex. Of rational buying motive: Determining customer’s needs 16 First female to be named The Sporting News Man of A business will make a profit the Year.

17 Used as a tool to get rid of last year’s merchandise Economic resources (will produce something to sell) 18 When customer is ready to buy Three questions of the command economy 19 Customer having a problem deciding between 2: Scarcity 20 How often do you go to Carowinds? Marketing concept

C. Utilize proper interviewing techniques. 1. Prior to the interview: a. Know information about the company and its products and/or services. b. Dress appropriately. c. Bring a copy of resume and references for the interviewer. d. Arrive five to fifteen minutes prior to the interview. e. Be prepared to answer job-related interview questions. f. Be prepared to ask the interviewer appropriate job-related and company-specific questions. 2. During the interview: a. Use a firm and proper handshake. b. Be enthusiastic. c. Wait until offered a seat before sitting. d. Sit up straight. e. Listen to the interviewer and act interested at all times. f. Speak clearly using proper grammar, making eye contact with the interviewer when speaking. g. Thank the interviewer for his/her time.

3 h. Shake hands before leaving. 3. After the interview: a. Reflect on the interview experience. Make notes about things that went well and things needing improvement. b. Send the interviewer a brief thank you letter as soon as possible. c. Follow-up phone call to employer one week after the interview.

ACTIVITY 1: Using the information above, answer the following questions:

1. How does an applicant prepare for an upcoming interview?

2. You dress appropriately, arrive ______early and bring copy of resume and ______to the interview.

3 You should be prepared to ask and answer ______questions.

4. Describe the proper body language for the interview.

5. What is the importance of eye contact?

6. Be sure to ______hands and than the interviewer for his/her ______.

ACTIVITY 2: Have students write-out five interview questions with appropriate answers.

List 4 interview questions that an employer cannot ask – considered to be illegal (you will need to look this up on the internet) 1. 2 3 4

ACTIVITY 3 Have students prepare a sample “thank you” note for an interviewer.

4 DISCUSSION