Facts About Stockholm’s Tourism Industry Statistics for 2018 Right click on the background and choose Format Background to fill with picture or change color
Content
1. Where Visitors Come From 2. How Visitors Travel to Stockholm 3. Where Visitors Stay 4. Why People Visit Stockholm 5. International Meetings and Conventions 6. Major Attractions in Stockholm
Cover photo: Jeppe Wikström Photographer: Henrik Trygg Right click on the background and choose Format Background to fill with picture or change color
1. Where Visitors Come From
In 2018, there were about 14.6 million overnight stays in commercial lodging establishments located within Stockholm County. Over 30 percent of all foreign bednights in Sweden are located in Stockholm County.
Photographer: Visit Stockholm Right click on the background and choose Format Background to fill with picture or change color
Steady Growth for Swedish and Foreign Visitors
Six out of every ten overnight stays in Stockholm area hotels or similar Overnight stays by Swedish and foreign travelers at hotels, accommodations are booked by domestic travelers. Bookings by hostels, or other accommodations in Stockholm County international travelers, however, have had faster growth in the last five 2003-2018 (Index 100=2003) years. This was especially evident over the past year, as overnight stays by foreign visitors increased by 8 percent while domestic visitors’ Swedish visitors Foreign visitors Total overnight stays increased by just 2 percent. 230 Most foreign visitors come from European countries. 220 210 Overnight stays by Swedish and foreign travelers at hotels, 200 hostels, or other accommodations in Stockholm County 2018 190 180 170 18% Swedish visitors 160 150 Nordic countries 140 (excluding Sweden) 130 16% Europe excluding 120 61% Nordic countries 110 5% Non-European 100 countries 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color
More than 14 Million Commercial Overnight Stays
In 2018, more than 14 million nights spent by guests in some form of Stockholm County accounts for more than 1/5 of all overnight hotel stays commercial lodging in Stockholm County. That is an increase of 4 percent in Sweden, as well as almost 1/3 of all hotel stays booked by foreign since 2017 and a growth of 33 percent from five years ago. visitors to the country. The fastest increase in recent years has been in stays by visitors from non-European countries. Share in Change since Change since Share in Change since Change since 2018 Distribution 2018 Distribution Sweden 2013 2017 Sweden 2013 2017 Total 14,594,719 100.0% 22% 33% 4% Portugal 18,243 0.1% 45% 43% 31% Sweden 8,993,339 61.6% 19% 22% 2% Greece 17,510 0.1% 65% 33% 10% Totals from abroad 5,601,380 38.4% 32% 56% 8% Hungary 16,797 0.1% 43% 59% -12% Nordic excl. Sweden 655,317 4.5% 12% 6% -1% Iceland 16,592 0.1% 54% 69% -8% Europe excl. Nordic 2,418,515 16.6% 32% 34% 4% Luxembourg 9,142 0.1% 63% 125% -8% World excl. Europe 2,527,548 17.3% 58% 115% 14% Slovakia 6,187 0.0% 12% -3% 28% Bulgaria 5,124 0.0% 40% 87% -4% Germany 573,633 3.9% 19% 34% 6% Malta 4,587 0.0% 66% 167% -11% Great Britain 420,667 2.9% 50% 37% -7% Slovenia 3,837 0.0% 35% 44% 15% Norway 255,039 1.7% 7% -5% -7% Cyprus 2,712 0.0% 73% 64% 9% Finland 226,833 1.6% 39% 18% 6% The rest of Europe 98,227 0.7% 49% 183% 41% France 187,000 1.3% 57% 25% 9% Italy 160,420 1.1% 59% 21% 1% USA 506,084 3.5% 58% 71% 4% Denmark 156,853 1.1% 12% 7% -1% Canada 41,719 0.3% 63% 12% 4% The Netherlands 156,037 1.1% 21% 50% 1% Brazil 27,319 0.2% 70% -20% -14% Switzerland 140,933 1.0% 35% 24% -3% The rest of America 40,566 0.3% 62% 72% 5% Spain 140,852 1.0% 65% 82% 8% Russia 82,196 0.6% 53% -35% 14% India 161,235 1.1% 73% 93% 18% Poland 74,493 0.5% 27% 1% 18% China 149,123 1.0% 43% 83% 4% Austria 65,888 0.5% 44% 35% 15% Japan 62,567 0.4% 67% 8% 4% Belgium 63,582 0.4% 33% 43% 5% South Korea 19,392 0.1% 40% 28% -7% Ireland 33,572 0.2% 57% 48% -13% The rest of Asia 155,732 1.1% 63% 81% 1% Lithuania 30,782 0.2% 39% 105% 5% Turkey 26,397 0.2% 65% 26% -3% Australia 62,134 0.4% 65% 50% 7% Romania 21,001 0.1% 37% 94% 10% New Zealand 7,270 0.0% 65% 69% 12% Latvia 20,088 0.1% 36% 59% 36% Czech Republic 19,443 0.1% 26% 27% 25% The rest of the world 312,970 2.1% 55% 632% 14% Estonia 19,165 0.1% 18% 24% 0% Not indicated 981,437 6.7% 58% 163% 28%
Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color
Foreign Visitors from European Countries
All forms of commercial overnight stays by nationality 2018, Stockholm County (in thousands) Three nations dominate among visitors from - 100 200 300 400 500 600 700 European countries to Stockholm: Germany, Germany 574 Great Britain, and Norway. Germans account Great Britain 421 for almost 4 percent of overnight stays in Norway 255 Finland 227 Stockholm County. France 187 Italy 160 Denmark 157 The European countries with the biggest The Netherlands 156 increase in visitors staying overnight since Switzerland 141 Spain 141 2017 are Latvia, Portugal, and Slovakia. Russia 82 Poland 74 Austria 66 Belgium 64 Ireland 34 Lithuania 31 Turkey 26 Romania 21 Latvia 20 Czech Republic 19 Estonia 19 Portugal 18 Greece 18 Hungary 17 Iceland 17 Luxembourg 9 Slovakia 6 Bulgaria 5 Malta 5 Slovenia 4 Cyprus 3 The rest of Europe 98
Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color
Foreign Visitors from non-European Countries
All forms of commercial overnight stays by nationality 2018, Stockholm County (in thousands) Among visitors from non-European countries, - 100 200 300 400 500 600 700 800 900 1 000 the United States accounts for the largest amount of overnight stays in Stockholm USA 506 County. Visitors from the U.S. account for Canada 42 more than 80 percent of all overnight stays by Brazil 27 those from North and South America, and is The rest of America 41 totally the second largest source market in Stockholm County (only Germany is larger).
India 161 In terms of visitors from Asia, there are two China 149 target groups fairly equal in the number of overnight stays: travelers from India and Japan 63 China. Both nations also have the fastest South Korea 19 growth in travelers from the region. The rest of Asia 156 Overnight stays in Stockholm by visitors from India have increased by 93 percent since 2013 Australia 62 and have risen by 18 percent since 2017. New Zealand 7 The majority of foreign visitors are still European, but more and more are coming The rest of the world 313 from the rest of the world. Not indicated 981
Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color
The Nordic Countries
All forms of commercial overnight stays in Stockholm County 2008-2018. Nordic markets (Index 100=2008) For target groups from the Nordic region, development has been relatively weak over the last three years, especially for Norway 250 and Denmark. Norway, Finland and Denmark are however 200 all part of the top ten foreign source markets in Stockholm.
150 Denmark Norway Finland 100 Iceland
50
0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color
The European Markets
Most European markets have shown a positive trend for overnight stays in For the major target groups, such as Germany and Great Britain, the Stockholm over the past ten years. This is particularly noticeable for increase in recent years has been more moderate. There has been a slight travelers from Switzerland. Markets that had relatively weak development decrease in British bednights since 2017. Data for Poland is characterized up to 2016 have shown a more positive trend in the last two years. These by large fluctuations. markets include Russia, Italy, France, and the Netherlands. All forms of commercial overnight stays in Stockholm County 2008-2018. Major European markets (Index 100=2008)
200 350 Germany Switzerland 300 Spain 150 Great Britain 250 France Russia 200 100 Italy 150 Poland
The Netherlands Austria 50 100
50 Europe excl. Nordic 0 0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
*Europe excl. Nordic contains commercial overnight stays for all European countries not individually specified in the graphs above. Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color
North and South America
All forms of commercial overnight stays in Stockholm County 2008-2018. North and South America (Index 100=2008) The United States is the second-largest target group of foreign visitors to Stockholm, after Germany. The number of overnight stays from 400 USA the U.S. and Canada decreased in 2009 due to the financial crisis, but the overnight stays 350 by travelers from both markets (in particular Canada from the U.S.) have since increased. 300 There had been a strong increase in overnight 250 Brazil stays by Brazilian visitors until it came to a halt in 2013. Overnight stays from that target 200 The rest of group saw a significant recovery in 2017, but America that number decreased in 2018 to its 2016 150 levels.
100
50
0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
*The rest of America contains commercial overnight stays for all North and South American countries not individually specified in the graphs above.
Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color
The Asian Markets
All forms of commercial overnight stays in Stockholm County 2008-2018. Asian markets (Index 100=2008) Several Asian markets have shown sharp and sustainable growth in overnight stays in Stockholm. Overnight stays by travelers from 650 Japan India have increased by 93 percent since 600 2013. There was a decline between 2015 and 550 2016, but that seems to have been temporary. South Korea 500 Meanwhile, bednights from China have been 450 China increasing. Since 2013, the number of 400 overnight stays by Chinese tourists has risen 350 India by more than 80 percent. 300 The only exception in the Asian markets is 250 The rest of Japan. Overnight stays by Japanese tourists Asia 200 have remained nearly unchanged year after year. 150 100 50 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
*The rest of Asia contain commercial overnight stays for all Asian countries not individually specified in the graphs above.
Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color
Australia, New Zealand and the rest of the world
All forms of commercial overnight stays in Stockholm County 2008-2018. Australia, New Zealand and the rest of the world (Index 100=2008) Tourists from Australia and New Zealand were among those from countries that showed a negative trend in overnight stays in Stockholm 350 in 2009. But since 2010, the number of Australia overnight stays by travelers from both 300 countries have increased at a steady pace.
New Zealand 250
200 The rest of the world 150
100
50
0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
*The rest of the world contain commercial overnight stays for countries not assigned to a specific continent, Africa in total and the rest of Oceania.
Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color
2. How Visitors Travel to Stockholm
Every year, millions of visitors travel to Stockholm.
Photographer: Henrik Trygg Right click on the background and choose Format Background to fill with picture or change color
Air Traffic
Over 31.7 million air travelers passed through Stockholm’s airports in Arriving and departing airline passengers 2008-2018 2018. That’s an increase of 1 percent compared to 2017 and a growth of (in thousands). 40 percent over the last ten years. Stockholm-Arlanda, Stockholm-Skavsta, Stockholm-Bromma, Stockholm-Västerås and Örebro Airport European flights dominate in numbers. Passengers flying to and from European destinations have increased by 60 percent since 2009, while Domestic Europe The rest of the world Total the number of domestic flights has increased by 29 percent in the same 35000 period. While travelers flying to and from non-European destinations are only 10 percent, they account for the fastest growth: rising by 75 percent 30000 since 2009.
84 percent of all air travelers in and out of Stockholm flew through 25000 Arlanda airport in 2018. 20000 Arriving and departing airline passengers 2016-2018 (in thousands). 15000 Airports in the 2016 2017 2018 Change 17/18 Stockholm region Stockholm-Arlanda 24 682 26 641 26 845 1% 10000 Stockholm-Skavsta 2 028 2 130 2 214 4% Stockholm-Bromma 2 504 2 538 2 503 -1% 5000 Stockholm-Västerås 145 120 112 -7% Örebro Airport 109 102 88 -14% 0 Total 29 468 31 531 31 763 1% 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Source: Swedish Transport Agency Right click on the background and choose Format Background to fill with picture or change color
Ferry Connections
Over 10.3 million ferry passengers traveled through Stockholm in 2018. Finland accounts for most visitors arriving by ferry, followed by the Baltic That’s an increase in passengers since 2014, but there were historically countries. larger numbers recorded annually between 2010 and 2013.
Arriving and departing ferry passengers 2000, 2005, 2010 and 2012-2018: Stockholm port (in thousands)
2000 2005 2010 2012 2013 2014 2015 2016 2017 2018
Finland 8,042 8,829 8,446 8,089 7,819 7,581 7,635 7,584 7,515 7,439 Baltic countries 507 863 1,601 1,809 1,840 1,796 1,598 1,704 2,022 2,086 Poland 132 163 153 146 125 123 108 105 106 120 Russia n/a n/a n/a 170 187 151 119 154 78 83 Cruise visitors* 157 228 412 469 486 467 530 492 596 624 Total 8,838 10,083 10,612 10,683 10,457 10,118 9,990 10,039 10,317 10,352
*Cruise passengers are only counted once (arriving vessel), but in so-called turnarounds both arriving and departing passengers are included.
Source: Port of Stockholm Right click on the background and choose Format Background to fill with picture or change color
3. Where Visitors Stay
More than 14 million commercial overnight stays were made by visitors in various forms of accommodation in Stockholm County in 2018.
Photographer: Visit Stockholm Right click on the background and choose Format Background to fill with picture or change color
Commercial Accommodations
Hotels saw overall growth in 2018, while hostels and campgrounds of guests who stay at cabins or campgrounds are domestic travelers. experienced practically no change in either capacity or occupancy. Foreign travelers, meanwhile, make up for more than one in three of all Revenues for non-hotels also dropped slightly. Hotels account for nine out overnight stays in hotels and almost six out of ten stays at hostels. of every ten nights of paid lodging in Stockholm County. The vast majority
Overnight stays in all types of commercial accommodation 2018, Stockholm County
Commercially arranged private Hotels Hostels Vacation villages Camping Total apartments and cottages
Total 13,030,377 795,665 51,178 671,246 46,253 14,594,719 Sweden 8,080,743 351,755 49,035 503,364 8,442 8,993,339 Abroad 4,949,634 443,910 2,143 167,882 37,811 5,601,380 Nordic countries (excl. Sweden) 603,982 26,760 310 21,841 2,424 655,317 Europe (excl Nordic) 1,994,399 248,198 1,546 141,584 32,788 2,418,515 Rest of world (excl Europe) 2,351,253 168,952 287 4,457 2,599 2,527,548
Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color
Commercial Accommodations – European visitors
European visitors. Commercial overnight stays in all types of accommodation 2018, Stockholm County Two countries are represented most Commercially prominently among Europeans visiting arranged Vacation Hotels Hostels Camping private Total Stockholm. Visitors from Germany and the villages apartments United Kingdom together account for almost and cottages one out of every five overnight stays in paid Germany 412,371 61,751 614 74,422 24,475 573,633 lodging by a foreign traveler in Stockholm Great Britain 387,958 25,708 18 5,986 997 420,667 County. After the U.S., Germany is the largest Norway 233,180 8,982 11 12,289 577 255,039 target group staying in Stockholm’s hotels. Finland 212,667 9,112 52 5,002 - 226,833 Although, when all accommodation types are France 145,296 32,688 531 7,883 602 187,000 Italy 139,668 16,893 36 3,765 58 160,420 included, most overnight stays are made by Denmark 142,044 8,233 247 4,524 1,805 156,853 visitors from Germany. The Netherlands 113,222 14,644 1 26,773 1,397 156,037 Switzerland 116,983 11,678 2 8,719 3,551 140,933 For hostels, Germans dominate among foreign Spain 122,579 16,006 84 2,012 171 140,852 guests. Visitors from France, Poland, Spain, Russia 74,338 7,131 - 727 - 82,196 and Italy also often choose to stay at hostels. Poland 54,818 16,814 175 2,424 262 74,493 Austria 55,403 7,672 45 2,133 635 65,888 Visitors from Germany account for close to Belgium 53,677 7,378 33 2,409 85 63,582 half of all overnight stays by foreign travelers Ireland 30,673 1,929 - 970 - 33,572 at camping sites. Visitors from the Netherlands Lithuania 28,621 1,836 - 325 - 30,782 also frequently choose this form of Turkey 24,458 1,939 - - - 26,397 accommodation. Romania 18,657 2,237 - 107 - 21,001 Latvia 16,841 3,115 - 80 52 20,088 - = Data not available Czech Republic 17,148 1,895 - 71 329 19,443 The rest of Europe 197,779 17,317 7 2,804 216 218,123 Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color
Commercial Accommodations – Non-European
Non-European visitors. Commercial overnight stays in all types of accommodation 2018, Stockholm County More than nine out of ten commercial Commercially overnight stays by non-European visitors are in arranged Vacation Hotels Hostels Camping private Total hotels. villages apartments and cottages The growing number of visitors from the U.S. in USA 476,794 28,369 259 564 98 506,084 recent years means they are now the largest Canada 35,988 5,655 - 48 28 41,719 groups of foreign travelers at hotels in Brazil 24,542 2,761 - 16 - 27,319 Stockholm County. U.S. tourists also make up The rest of America 34,340 6,112 11 103 - 40,566 a major part of the foreign guests in hostels. ------= Data not available India 158,792 2,443 - - - 161,235 China 142,747 6,325 - 51 - 149,123 Japan 59,481 3,082 - 4 - 62,567 South Korea 16,224 3,144 - 24 - 19,392 The rest of Asia 149,042 6,639 2 39 - 155,722 ------Australia 51,102 10,416 14 602 - 62,134 New Zealand 5,472 1,516 - 282 - 7,270 ------The rest of the world 232,799 79,427 1 353 400 312,980 Not indicated 963,930 13,063 - 2,371 2,073 981,437
Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color
Commercial Accommodations – Hotels
Capacity, occupancy, and lodging revenues for hotels 2010-2018, Stockholm County
Occupied rooms per day Room capacity per day Revenues (MSEK) The hotel capacity and revenues in Stockholm have been steadily increasing since 2010. 40 000 12 000 In 2018, there were 337 hotels in Stockholm County, 176 of which were located within the 35 000 10 000 city of Stockholm. 30 000 Hotel revenues for bookings were 9.9 billion SEK – an increase of 7 percent compared to 8 000 2017. 72 percent of revenues were from hotel 25 000 rooms booked in the city of Stockholm.
20 000 6 000 The occupancy rate increased in 2015 and has been stable over the last three years. 15 000 4 000 10 000 2 000 5 000 61% 61% 59% 59% 61% 65% 66% 65% 66% - - 2010 2011 2012 2013 2014 2015 2016 2017 2018
Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color
Commercial Accommodations – Hotels
In 2018, an average of 36,000 hotel rooms were available in Stockholm increase of 4 percent and equals an occupancy rate of 66 percent for County, which is an increase of 6 percent from 2017 and a growth of 38 Stockholm County. The occupancy rate is higher during weekdays than percent since 2010. during the weekend. It’s also higher in the city and increases by the hotel in proximity to the city center. Six out of ten of all available hotel rooms in The number of occupied rooms per day increased to 23,000. That’s an Stockholm County are located in the city.
Hotels. Key figures 2010-2018, Stockholm County and City of Stockholm
Stockholm County City of Stockholm
2010 2011 2012 2013 2014 2015 2016 2017 2018 2010 2011 2012 2013 2014 2015 2016 2017 2018
Number of hotels 285 293 297 298 301 301 304 328 337 139 148 149 148 150 149 154 168 176
Room capacity (in thousands) per day 26 28 29 30 31 31 32 34 36 16 17 19 18 19 19 20 21 23
Occupied rooms (in thousands) per day 16 17 17 18 19 20 21 22 23 11 12 12 12 13 14 14 15 16
Occupancy rate,% 61 61 59 59 61 65 66 65 66 69 68 66 67 65 72 73 71 71
Mon-Thurs, % 68 69 67 66 68 71 73 72 70 75 75 73 73 72 77 79 77 74
Fri-Sun,% 52 51 49 50 52 57 58 57 60 62 60 58 60 57 64 66 65 67
Revenues (MSEK) 6,327 6,877 6,847 7,014 7,341 8,035 8,867 9,323 9,943 4,538 4,957 4,981 5,079 5,151 5,754 6,394 6,799 7,171
Revenues per occupied room, SEK 1,085 1,112 1,086 1,082 1,070 1,084 1,143 1,154 1,163 1,117 1,148 1,116 1,122 1,095 1,147 1,215 1,233 1,227
Revenues per available room, SEK 663 679 642 641 651 706 757 753 762 775 783 739 755 749 824 890 879 874
Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color
Commercial Accommodations – Hotels
Capacity, occupancy, and lodging revenues by month 2018, Stockholm County
Occupied rooms per day Room capacity per day Revenues (MSEK) Hotel capacity in Stockholm does not vary significantly throughout the year. But there are 40 000 1 200 variations in the number of rooms booked, and even more in price level and revenue. 35 000 1 000 During May and June, as well as in August and September, hotels in Stockholm usually 30 000 reach their peak occupancy rate. It’s also 800 during these months that the revenues for 25 000 hotels are at their highest. Hotel rates are considerably lower in July, as 20 000 600 are revenues. The low season for Stockholm’s hotels, which is measured in capacity 15 000 utilization and revenues, is December and the 400 first quarter of the year. 10 000 200 5 000 51% 57% 59% 64% 71% 71% 68% 76% 74% 70% 69% 54% - - Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color
Commercial Accommodations – Hostels
Capacity, occupancy, and lodging revenues in hostels 2010-2018, Stockholm County
Occupied beds per day Bed capacity per day Revenues (MSEK) 2016 was a weak year for hostels in the County of Stockholm. 2017 was a substantial 6 000 300 recovery, both in terms of capacity and revenues. In 2018, occupancy and revenue 5 500 decreased slightly. 5 000 250 On average, there are 5,200 beds available 4 500 at hostels in the county. Since 2017, occupancy 4 000 200 has decreased by 4 percent and revenues have declined by 10 percent. 3 500 42 percent of all hostel beds were occupied 3 000 150 throughout the year. 2 500 2 000 100 1 500 1 000 50 500 47% 45% 45% 41% 42% 43% 45% 46% 42% - - 2010 2011 2012 2013 2014 2015 2016 2017 2018
Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color
Commercial Accommodations – "Stugbyar"
Capacity, occupancy, and lodging revenues for “stugbyar” 2010-2018, Stockholm County Most “stugbyar” -- cabins and campgrounds -- are located in the Stockholm Archipelago and Occupied cottages per day Cottage capacity per day Revenues (MSEK) they almost exclusively attract Swedish visitors. 200 25 Their capacity, in terms of the average number of available cabins per day, has gradually decreased since 2013. In 2018, capacity 20 dropped by 7 percent and occupied cabins by 150 2 percent.
15 There has been a significant variation in revenues in recent years. Revenues for 2018 100 decreased slightly, from 16.4 million SEK in 2017 to 16.1 million in 2018. 10
50 5
48% 42% 40% 37% 38% 38% 35% 37% 39% - - 2010 2011 2012 2013 2014 2015 2016 2017 2018
Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color
4. Why People Visit Stockholm - Leisure and Business Travelers
Stockholm is home to a rich cultural life with a variety of events, restaurants, and shopping experiences. Stockholm is also Scandinavia’s leading city for business with many internationally competitive industries.
Photographer: Tove Freij Right click on the background and choose Format Background to fill with picture or change color
Leisure and Business Visitors
Hotel rooms booked by business and leisure visitors 2008-2018, Stockholm County (in thousands) Most hotel rooms in Stockholm are booked by business travelers. 4000 A growing proportion of hotel rooms in the county are reserved by those visiting 3500 Stockholm for leisure.
3000 The number of rooms booked by business travelers is also increasing, but not at the same 2500 pace as those traveling for pleasure.
2000 Group travelers account for a smaller part of all hotel guests. 1500
1000
500
0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Business market, business customer Business market, conference Private market, leisure Private market, group
Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color
5. International Meetings and Conventions
Stockholm is one of the world’s most popular destinations for international conventions.
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International Meetings and Conventions
International conventions International convention participants in Stockholm, 2007-2018 in Stockholm, 2007-2018 (in thousands) In 2018, Stockholm attracted 227 international associations for meetings, making it the peak year -- with 89,000 250 delegates generated 290,000 overnight stays 140 -- for the number of international conventions in the city. This is for all international 200 120 meetings, both those arranged by the International Congress and Convention 100 Association (ICCA) framework and others. 150 80
The number of International conventions for 2009 has been 100 60 corrected, from 102 conventions to 207 conventions. The number of participants and overnight stays remain the same. 40 50 20
0 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Source: Visit Stockholm Right click on the background and choose Format Background to fill with picture or change color
International Meetings and Conventions
International convention-related overnight stays in Stockholm, 2007-2018 (in thousands) The number of convention-related overnight stays in Stockholm increased from 2017 to 2018, reaching almost 300,000 nights. There 500 is a large fluctuation in the data between the 450 years, but the peak was in 2010 with almost 450,000 nights. 400 350 The number of International conventions for 2009 has been 300 corrected, from 102 conventions to 207 conventions. The number of participants and overnight stays remain the same. 250 200 150 100 50 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Source: Visit Stockholm Right click on the background and choose Format Background to fill with picture or change color
International Meetings and Conventions
The subjects for international meetings and conventions have varied over the years. Medicine and psychology accounted for a significantly larger proportion of participants in 2008 and 2011. Technology has been gradually increasing. Since 2017, industry and business have grown slightly.
International convention participants by subject area in Stockholm
2008 2011 2016 2017 2018
22% 22% 21% 26% 25% 27% 28% 31%
7% 12% 55% 58% 10% 14% 7% 8% 2% 6% 9% 24% 8% 7% 15% 29% 27%
Medicine/Psychology Technology/Statistics/Chemistry National and municipal government Industry/business Other
Source: Visit Stockholm Right click on the background and choose Format Background to fill with picture or change color
International Meetings and Conventions
Number of international conventions. Top 25 cities, 2016-2018 2018 2017 2016 The statistics on this page are based on ICCA Rank Meetings Rank Meetings Rank Meetings reporting, i.e. meetings with at least 50 Paris 1 212 2 190 1 196 participants organized by international Vienna 2 172 3 190 2 186 associations that take place regularly and Madrid 3 165 7 153 7 144 Barcelona 4 163 1 195 3 181 rotate between a minimum of three Berlin 5 162 4 185 4 176 destinations. Lisbon 6 152 8 149 9 138 London 7 150 5 177 5 153 Stockholm holds its position among the more Singapore 8 145 6 160 6 151 significant international cities for meetings and Prague 9 136 8 151 11 126 conventions. In 2018, it was ranked 19th in the Bangkok 10 135 16 110 12 121 world and 13th for Europe by the ICCA. Buenos Aires 11 133 10 131 17 103 Hong Kong 12 129 12 119 19 99 The city has dropped down in the ranking Amsterdam 13 123 15 112 7 144 Tokyo 13 123 17 101 21 95 since last year when it was positioned as 18th Seoul 15 122 9 142 10 137 in the world and 12th in Europe. However, it’s Copenhagen 16 120 14 115 14 115 still ranked above cities like Beijing and Rome. Brussels 17 112 21 90 23 91 Stockholm held 103 ICCA-approved meetings Dublin 18 104 13 117 13 118 in 2018. Stockholm 19 103 18 97 18 101 Budapest 20 100 11 128 16 108 Taipei 20 100 26 76 24 83 Beijing 22 93 25 81 15 113 Rome 22 93 20 96 20 96 Athens 24 90 25 76 25 79
Source: International Congress and convention Association, ICCA Right click on the background and choose Format Background to fill with picture or change color
6. Major Attractions in Stockholm
There is a large number of events and exhibitions organized every day, and they attract millions of visitors to Stockholm every year.
Photographer: Sören Andersson Right click on the background and choose Format Background to fill with picture or change color
Major Attractions in Stockholm
Major attractions in Stockholm County, 2018
Number of visitors Change compared to Rank Attraction Events and exhibitions attract millions of (in thousands) 2017 visitors to Stockholm. Together with the city’s 1. Stockholm Globe Arenas (inkl Skyview, Friends, hovet) 3 200 10% various sights, regular events create an 2. Kulturhuset (inkl Stadsteatern) 2 742 -2% attractive destination for both visitors and 3. Gröna Lund 1 676 -1% Stockholmers alike. 4. Eriksdalsbadet 1 397 3% 5. Kungliga Slottet, totally 1 280 50% 6. Stockholmsmässan 1 078 14% Stockholm Globe Arenas and Kulturhuset 7. Stadshuset 480 -6% Stadsteatern are the two cultural attractions 8. Fotografiska 415 N/A with the most visitors. During the past year, 9. Casino Cosmopol Stockholm 359 -5% visitors at Stockholm Globe Arenas increased, 10. Storkyrkan 353 -5% and continues the trend of having more visitors 11. Solvalla 341 N/A 12. Stockholm Waterfront Congress Centre 330 N/A than Kulturhuset. 13. Artipelag 300 0% 14. Kungliga Operan 291 -2% 15. Kungliga Dramatiska Teatern 281 3% N/A = Data not available 2017 16. Fjärils- och fågelhuset 272 -15% 17. Konserthuset 248 22% 18. Stockholms Stadion 212 N/A 19. Tom Tits Experiment 187 11% 20. Drottningholms Slott 187 -2% 21. Kistamässan 174 -1% 22. Berwaldhallen 150 11% 23. Bergianska Trägården 139 5% 24. Bonnier konsthall 56 -2% 25. Stadshustornet 48 20%
Source: Stockholm Tourism Barometer/Visit Stockholm Right click on the background and choose Format Background to fill with picture or change color
Major Museums in Stockholm
Major museums in Stockholm County, 2018
Number of visitors Change compared to Rank Museum The Vasa Museum and Skansen – the world's (in thousands) 2017 first open-air museum – are the two museums 1. Vasamuseet 1,488 -1% that attract the most visitors. But a number of 2. Skansen 1,251 -7% other museums can be found high on the list of 3. Naturhistoriska riksmuseet 631 -6% popular museums in Stockholm. 4. ArkDes/Moderna Museet 562 -3% 5. Prins Eugens Waldemarsudde 431 14% 6. Tekniska museet 323 3% 7. Liljevalchs 314 N/A N/A = Data not available 2017 8. Junibacken 310 -2% 9. Hallwylska museet 309 36% 10. Medelhavsmuseet 300 6% 11. ABBA The Museum 295 16% 12. Nordiska Museet 292 1% 13. Livrustkammaren 268 -37% 14. Historiska museet 264 59% 15. Nobel Prize Museum 262 4% 16. Medeltidsmuseet 196 5% 17. Armémuseum 183 -18% 18. Millesgården 149 13% 19. Sjöhistoriska museet 134 -34% 20. Etnografiska museet 124 -3% 21. Dansmuseet 115 -15% 22. Postmuseum 109 -25% 23. Tobaks- och tändsticksmuseum 107 7% 24. The Viking Museum (Vikingaliv) 104 21% 25. Spritmuseum & Absolut Art Collection 101 4%
Source: Stockholm Tourism Barometer/Visit Stockholm